By Bryan Lee, Founder, Instamedia. Kuala Lumpur. Last reviewed 2026-05-20.
Malaysia and SE Asia's first Scope 3 data capture platform delivered through corporate engagement events. Digital passport, interactive game stations, workshops, upcycling, launch activations. Every interaction logged, mapped to GHG Protocol categories, exported for your Bursa sustainability report.
Not a SaaS reporting tool. Not a consultancy. We are the engagement layer that produces audit-ready Scope 3 data.
1,625+ activations since 2012 · 50+ tier-1 brands · GHG Protocol-aligned outputs · KL studio · Maybank, Charlotte Tilbury, JD Sports, AIA, Tudor, Alibaba, Leica, Victoria's Secret PINK.
Scope 3 emissions are every gram of greenhouse gas produced on your company's behalf that you do not directly own or control. The Greenhouse Gas Protocol defines 15 categories of Scope 3, covering purchased goods, capital goods, fuel-related activities, upstream and downstream transport, waste, business travel, employee commuting, leased assets, processing and end-of-life of sold products, franchises, and investments. For most listed corporates, Scope 3 is 70 to 95 percent of total emissions. Scope 1 (direct fuel, refrigerants) and Scope 2 (purchased electricity) are usually the small numbers on the page. Scope 3 is the rest of the iceberg, and it is the part auditors, regulators, and the Bursa Sustainability Reporting Guide now ask you to disclose.
The 15 Scope 3 categories at a glance:
| # | Category (GHG Protocol) | Captured by Instamedia? |
|---|---|---|
| 1 | Purchased goods and services | Yes. Game Stations, Upcycling |
| 2 | Capital goods | Out of scope |
| 3 | Fuel- and energy-related activities | Out of scope |
| 4 | Upstream transportation and distribution | Out of scope |
| 5 | Waste generated in operations | Yes. Upcycling Activations |
| 6 | Business travel | Yes. All five formats |
| 7 | Employee commuting | Yes. Townhall Activations |
| 8 | Upstream leased assets | Out of scope |
| 9 | Downstream transportation and distribution | Out of scope |
| 10 | Processing of sold products | Out of scope |
| 11 | Use of sold products | Yes. Digital Passport |
| 12 | End-of-life treatment of sold products | Partial (upcycling proxy) |
| 13 | Downstream leased assets | Out of scope |
| 14 | Franchises | Out of scope |
| 15 | Investments | Out of scope |
We capture five of the fifteen, because those are the five that produce primary activity data when humans walk into a room. The rest are spend-based or supplier-questionnaire problems, and a different layer of your stack already handles them.
Scope 1 is a fuel receipt and a refrigerant log. A finance team can pull it from invoices.
Scope 2 is an electricity bill. Even easier. Your TNB statement, multiplied by a published emission factor, produces a number defensible enough for any auditor.
Scope 3 is none of that. Scope 3 is asking 4,800 employees how they got to the office yesterday, what they bought on a corporate card last quarter, how far the contract carrier drove your samples, what happened to the 60 kilograms of branded merchandise you sent into the market last campaign, and whether the laptop the marketing team retired in 2024 was refurbished or landfilled. Each question is a separate data-collection exercise. Each one usually defaults to a spend-based estimate (multiply procurement spend by a generic emission factor) because nobody has the time to capture the activity directly.
Spend-based estimates pass an audit. They do not pass an investor reading your sustainability report alongside your competitor's. The investor wants primary data: actual kilometres, actual kilograms, actual decisions made by actual people. Primary data is also what the ISSB IFRS S2 standard prioritises and what the GHG Protocol Corporate Value Chain (Scope 3) Standard calls “the highest data quality tier.”
The capture problem is not analytical. It is logistical. You need 4,800 employees in a room, motivated to answer, with a frictionless capture mechanism. That is an event problem, not a software problem. Software receives the data. Something else has to produce it.
That something else is what this page is about.
Most sustainability teams treat events as a cost line and a logistics problem. Treat them as a data line instead, and the townhall, sustainability day, or annual dinner that was a budget item becomes the most efficient Scope 3 primary-data collection your reporting cycle has access to.
Four of the fifteen GHG Protocol Scope 3 categories are produced almost entirely at events. Capture them where they happen, and the work that would otherwise consume your sustainability team for the next three quarters compresses into a single day on the calendar.
Event materials. Branded merchandise. Printed collateral. Catering. AV rental. F&B packaging. A mid-sized corporate event in KL routinely generates 200 to 500 line items of purchased goods, each with its own embedded emissions. Capture the SKU-level data at procurement, not at the spreadsheet stage three months later, and you preserve the ability to report Cat 1 with item-level granularity rather than spend-based estimates. We tag every branded item at the activation: who handed it out, who took it home, what got rejected and recycled on-site.
The single most visible Scope 3 number at any event. Plastic bottles. F&B containers. Lanyard waste. Printed handouts that go straight to the bin. End-of-day teardown produces 60 to 200 kilograms of mixed waste for a typical 800-person corporate event, and almost none of it is captured in any reporting system. We weigh it at the upcycling station, photograph it, and route the diversion data into your Cat 5 line. The number that used to be “we ran an event” becomes “we diverted 134 kg from landfill, of which 92 kg was upcycled into branded planters that employees took home.”
The dominant Cat 6 source for service-sector corporates is internal events. Regional team flying in for an offsite. Branch managers driving to the annual conference. The C-suite catching the red-eye for a townhall. Capture mode of transport, origin, distance, and duration as employees walk in, and you have produced 4,800 individual Cat 6 records in the time it takes them to collect a name badge. The alternative, a quarterly survey emailed three months after the fact, returns about 30 percent and is largely guessed.
Internal event attendance is a Cat 7 capture moment, not a Cat 6 one (Cat 6 is business travel; Cat 7 is commuting to and from your normal workplace). The townhall is the rare occasion when every employee passes through a single door on a single day, which is the only physically efficient moment to ask “how did you commute?” The answer, multiplied across 250 working days a year, is your Cat 7 line item. We capture it once, at the event, and you have your annual baseline.
As of May 2026, Instamedia is the first vendor in Malaysia and SE Asia offering Scope 3 data capture (GHG Protocol Categories 1, 5, 6, 7, and 11) delivered through corporate engagement events. No competitor in MY/SEA combines event activation, GHG-Protocol-aligned data export, and Bursa/NSRF-mapped reporting in a single platform.
The platform has two halves.
The front-end is what your employees see. Five activation formats they walk into, touch, play with, and complete. A digital Scope 3 passport that follows them around the floor. Interactive ESG game stations powered by our IMX Engine gamification platform. Scope 3 materiality workshops. Upcycling activities that turn waste into branded objects. Launch and townhall activations with attendance, dwell, and transport capture built in. The front-end reads like a premium brand activation. That is intentional. People do not engage with compliance interfaces. They engage with experiences. We make the Scope 3 data capture look like the experience.
The back-end is what your sustainability officer sees. Every interaction tagged at source. Each tag pre-mapped to a GHG Protocol category. Each event produces a live dashboard during the activation and a structured export (CSV, JSON, GHG Protocol-aligned template) within seven working days post-event. The export drops directly into your existing ESG reporting software, your Bursa template, or your auditor's data room. We do not replace your existing creative-tech and reporting stack. We feed it.
The data flow, in one paragraph: an employee scans a QR at the entrance, registers commute mode and origin, walks through five stations that each log a structured response, optionally completes an upcycling task that records waste type and weight, and exits. Every action is timestamped, attributed to an attendee ID (anonymised at export), tagged to a Scope 3 category, validated against GHG Protocol rules, and rolled up into a Bursa-formatted dataset. Your sustainability officer logs into a dashboard while the event is still running and watches the numbers populate.
There is no comparable delivery in Malaysia. There is no comparable delivery in Singapore, Indonesia, Thailand, or the Philippines. The combination of physical event activation, GHG Protocol-aligned tagging, and Bursa-mapped output in a single contracted delivery is, on the date of this page, unique to Instamedia.
A QR-driven attendee journey across multiple stations on the event floor. The attendee scans in at registration, the passport opens on their phone, and from that moment every interaction (which station they visited, what they answered, how long they spent, where they were when they answered) gets logged.
The Cat 6 capture is the entry question: “How did you travel to this event?” Mode, origin postcode, and number of co-passengers, captured in seven seconds. Multiply that by 1,200 attendees and you have an attendee-level Cat 6 calculation that would otherwise require a quarterly survey returning maybe 30 percent.
The Cat 11 capture happens at the product-interaction stations. If you are an FMCG corporate showcasing reformulated SKUs, the passport logs use-phase data (how long a product was demoed, what consumption assumption the demo carried) and rolls it into your Category 11 (use of sold products) line.
Output: per-attendee Cat 6 calculation in CSV. Per-station Cat 11 dataset. Live dashboard. Branded passport interface running on the same IN:FRAME™ photo booth platform hardware we built for Charlotte Tilbury and Maybank. See our photo booth Malaysia complete guide for the hardware backbone.
Game stations are the engagement layer that gets attendees to volunteer Scope 3-relevant data without it feeling like a survey. Four formats run inside this category:
These run on our IMX Engine™ gamification platform, the same engine that powered JD Sports' Pickleball smart-sensor wall and Puma's Kinect motion-tracking game. ESG content, same engine. See custom event games Malaysia for the broader product line.
Lectures do not capture data. Workshops that read like games do. We run scenario-based decision exercises where participants choose between supplier A and supplier B with full lifecycle data, vote on transport modes for a hypothetical product launch, and decide a product end-of-life pathway from four options with cost and carbon trade-offs visualised.
The decision patterns produced are GRI-grade materiality input. ISSB asks you to disclose which sustainability matters are material to your business; a workshop where 80 senior managers vote on materiality, with structured logging, gives you a defensible primary-data answer. We hand you the materiality matrix at the close of the session, pre-formatted to ISSB IFRS S2 and GRI 3.
Cat 6 capture is automatic (everyone in the room travelled to be there). The materiality output is the higher-value deliverable for sustainability teams in the early years of their reporting maturity.
The tactile centrepiece. Branded craft stations where event waste, post-consumer waste, or pre-collected supplier-stream waste gets converted into something employees take home. Plastic bottles become planters. Fabric scraps become tote bags. Decommissioned uniforms become tech sleeves. E-waste components become wall art. We have run this format at corporate events using cement, textile, plastic, and electronic feedstock.
Every input gets weighed. Every output gets photographed. Every photo gets a QR back to the corporate sustainability page. The data deliverable to your Cat 5 line item:
Upcycling is the format that solves three problems at once. It produces verifiable Cat 5 data, it visibly demonstrates Cat 1 circularity (reused materials replacing new procurement), and it is the most photographed station on the event floor. Sustainability reports need narrative photographs. The upcycling station provides them.
We piloted this format inside our broader brand activation case studies work. The construction is the same as our IMX Bespoke™ custom builds. Fabricated in our KL studio, branded for the corporate, freighted to venue, run by trained crew.
The townhall is the most under-utilised data-capture moment in the corporate calendar. It is also the most attended event of the year for most corporates. Sustainability report releases, net-zero milestone events, sustainability day, quarterly all-hands. Every one of these is a Cat 6 + Cat 7 capture event waiting to happen.
We instrument the entrance (commute capture), the floor (dwell time, station engagement), and the exit (transport mode confirmation, sentiment capture on the disclosed sustainability material). The interesting Cat 7 finding most corporates miss is that average commute distance varies by 30 to 50 percent across functions and offices. A blended company-wide average understates emissions for some departments and overstates for others. Per-function Cat 7 breakdowns, which our capture produces by default, are what mature reporting looks like.
This format runs alongside our corporate event activation in KL offering, which means the same crew that engineers your annual dinner can engineer the Scope 3 capture inside it. AIA's Digital Annual Dinner (see case study) is the closest analog to what an instrumented townhall looks like. Our Scope 3 layer slots in on top.
Every contracted engagement produces, at minimum:
The capture layer is only useful if its outputs survive an external audit. We align our data schema, methodology, and export formats to the following:
A clear disclaimer, stated once and consistently:
We provide an audit-ready data feed. Your sustainability team owns the audit. We are not a certified reporting tool. We supply the data feed. Your team owns the audit. We do not replace your existing ESG reporting software or consultancy. We supply the engagement data layer that produces primary Scope 3 activity data for them to consume.
This positioning is intentional. The biggest mistake a category-creating vendor makes is overclaiming. We do one thing exceptionally well: capture Cat 1, 5, 6, 7, and 11 data at corporate engagement events, in a format that downstream systems and auditors recognise. Everything else (calculation methodology, materiality assessment, third party assurance, the actual disclosure document) is owned by your team or your existing consultancy. That clarity is why this engagement layer fits cleanly next to a Workiva contract, a KPMG advisory engagement, or an internal sustainability function. We do not threaten any of them. We make all of them produce better numbers.
These are illustrative use cases drawn from the corporate activation patterns Instamedia delivers most often. The Scope 3 capture overlay is new (May 2026). We are actively seeking the first three Bursa-listed corporates to deploy the full platform. If that is you, talk to us.
A Bursa-listed bank running its annual ESG day wants to demonstrate to investors and regulators that its Scope 3 reporting has progressed beyond spend-based estimates. The activation deploys on the day, around 1,800 employees on the floor. Entry passport captures Cat 7 (employee commute) at the door. Three upcycling stations on the floor process decommissioned uniforms, plastic from F&B, and printed collateral, producing 220 kg of Cat 5 diversion data. Two game stations capture Cat 1 supplier-choice decision patterns. The bank's existing Persefoni instance receives a clean Cat 5 + Cat 7 dataset seven working days later. The closest activation pattern Instamedia has delivered in market is the Maybank Group Awards Glass Booth and the Maybank Tiger Summit Karaoke pattern, both at the same throughput scale, both on the same hardware backbone.
FMCG sustainability supplier roadshow, three cities. A consumer goods corporate is rolling out a new supplier scorecard and wants to capture supplier-side primary data while the roadshow runs. The multi-station passport instruments supplier responses on Cat 1 (procurement category emissions) and Cat 5 (waste protocols). An upcycling station converts retired sample materials into branded items distributed to suppliers as the take-home. The output is a Cat 1 supplier-level dataset, three-city aggregated, with sentiment overlay on the new scorecard. The closest activation pattern in our portfolio is the Tiger Soju 3D Body Tracking roadshow and the 3CE-tier beauty activation pattern at scale.
Insurance, quarterly town halls. Four town halls a year across regional offices. Each town hall instruments Cat 6 (regional team flew in) at the door and Cat 7 (local commute) for branch attendees. Over four quarters the data rolls up to an annual Cat 6 + Cat 7 baseline supplemented by anomaly tracking: which regions consistently fly in, which town hall produced the lowest aggregate commute distance. The closest analog in our portfolio is the AIA Digital Annual Dinner (see case study), a high-attendance instrumented insurance event with our data capture layer already in motion at the entrance and floor.
Adjacent reference for the AI activation layer some Scope 3 capture clients also commission: the Alibaba SME growth AI activation in Malaysia shows the corporate-AI delivery pattern that pairs naturally with Scope 3 capture for tech-sector clients.
The depth of the portfolio behind these patterns is documented across our 13 years of case studies and the broader story of about Instamedia.
Which Scope 3 categories matter to your reporting cycle this year? Cat 1, 5, 6, 7, 11, or a subset? Which events on your calendar are candidate capture moments? What does your downstream stack look like (Workiva, Persefoni, Greenstone, internal warehouse)? We complete this in one 60-minute call.
We design a custom data schema mapped to your reporting framework (Bursa, GRI, and ISSB), the activation formats appropriate to your event, and the dashboard your sustainability officer will see during the event. Concept doc delivered in five working days.
Production lead time is two to four weeks for a variant on an existing format (re-skin, re-brand, custom Q&A), four to eight weeks for a fully bespoke build. Engineering, fabrication, schema validation, and dashboard provisioning all happen in this window. Built in our KL studio, no third-party dependencies. Same studio that ships our Instabooth 2.0, AI photo booth, and premium photo booth rental lines.
Event day. Our crew arrives the day before for set-up, runs the booths and the data capture through the event, and tears down at close. Live dashboard throughout. Your sustainability officer (or anyone you authorise) has dashboard access from the moment registration opens.
Audit-ready Scope 3 data delivered within seven working days post-event. PDF report for distribution. JSON and CSV exports for ingestion. Methodology notes for your auditor. Photo library for your sustainability report.
A QR-driven attendee journey across multiple stations on the event floor. The attendee scans in at registration, the passport opens on their phone, and from that moment every interaction (which station they visited, what they answered, how long they spent, where they were when they answered) gets logged.
The Cat 6 capture is the entry question: “How did you travel to this event?” Mode, origin postcode, and number of co-passengers, captured in seven seconds. Multiply that by 1,200 attendees and you have an attendee-level Cat 6 calculation that would otherwise require a quarterly survey returning maybe 30 percent.
The Cat 11 capture happens at the product-interaction stations. If you are an FMCG corporate showcasing reformulated SKUs, the passport logs use-phase data (how long a product was demoed, what consumption assumption the demo carried) and rolls it into your Category 11 (use of sold products) line.
Output: per-attendee Cat 6 calculation in CSV. Per-station Cat 11 dataset. Live dashboard. Branded passport interface running on the same IN:FRAME™ photo booth platform hardware we built for Charlotte Tilbury and Maybank. See our photo booth Malaysia complete guide for the hardware backbone.
Game stations are the engagement layer that gets attendees to volunteer Scope 3-relevant data without it feeling like a survey. Four formats run inside this category:
These run on our IMX Engine™ gamification platform, the same engine that powered JD Sports' Pickleball smart-sensor wall and Puma's Kinect motion-tracking game. ESG content, same engine. See custom event games Malaysia for the broader product line.
Lectures do not capture data. Workshops that read like games do. We run scenario-based decision exercises where participants choose between supplier A and supplier B with full lifecycle data, vote on transport modes for a hypothetical product launch, and decide a product end-of-life pathway from four options with cost and carbon trade-offs visualised.
The decision patterns produced are GRI-grade materiality input. ISSB asks you to disclose which sustainability matters are material to your business; a workshop where 80 senior managers vote on materiality, with structured logging, gives you a defensible primary-data answer. We hand you the materiality matrix at the close of the session, pre-formatted to ISSB IFRS S2 and GRI 3.
Cat 6 capture is automatic (everyone in the room travelled to be there). The materiality output is the higher-value deliverable for sustainability teams in the early years of their reporting maturity.
The tactile centrepiece. Branded craft stations where event waste, post-consumer waste, or pre-collected supplier-stream waste gets converted into something employees take home. Plastic bottles become planters. Fabric scraps become tote bags. Decommissioned uniforms become tech sleeves. E-waste components become wall art. We have run this format at corporate events using cement, textile, plastic, and electronic feedstock.
Every input gets weighed. Every output gets photographed. Every photo gets a QR back to the corporate sustainability page. The data deliverable to your Cat 5 line item:
Upcycling is the format that solves three problems at once. It produces verifiable Cat 5 data, it visibly demonstrates Cat 1 circularity (reused materials replacing new procurement), and it is the most photographed station on the event floor. Sustainability reports need narrative photographs. The upcycling station provides them.
We piloted this format inside our broader brand activation case studies work. The construction is the same as our IMX Bespoke™ custom builds. Fabricated in our KL studio, branded for the corporate, freighted to venue, run by trained crew.
The townhall is the most under-utilised data-capture moment in the corporate calendar. It is also the most attended event of the year for most corporates. Sustainability report releases, net-zero milestone events, sustainability day, quarterly all-hands. Every one of these is a Cat 6 + Cat 7 capture event waiting to happen.
We instrument the entrance (commute capture), the floor (dwell time, station engagement), and the exit (transport mode confirmation, sentiment capture on the disclosed sustainability material). The interesting Cat 7 finding most corporates miss is that average commute distance varies by 30 to 50 percent across functions and offices. A blended company-wide average understates emissions for some departments and overstates for others. Per-function Cat 7 breakdowns, which our capture produces by default, are what mature reporting looks like.
This format runs alongside our corporate event activation in KL offering, which means the same crew that engineers your annual dinner can engineer the Scope 3 capture inside it. AIA's Digital Annual Dinner (see case study) is the closest analog to what an instrumented townhall looks like. Our Scope 3 layer slots in on top.
Every contracted engagement produces, at minimum:
The capture layer is only useful if its outputs survive an external audit. We align our data schema, methodology, and export formats to the following:
A clear disclaimer, stated once and consistently:
We provide an audit-ready data feed. Your sustainability team owns the audit. We are not a certified reporting tool. We supply the data feed. Your team owns the audit. We do not replace your existing ESG reporting software or consultancy. We supply the engagement data layer that produces primary Scope 3 activity data for them to consume.
This positioning is intentional. The biggest mistake a category-creating vendor makes is overclaiming. We do one thing exceptionally well: capture Cat 1, 5, 6, 7, and 11 data at corporate engagement events, in a format that downstream systems and auditors recognise. Everything else (calculation methodology, materiality assessment, third party assurance, the actual disclosure document) is owned by your team or your existing consultancy. That clarity is why this engagement layer fits cleanly next to a Workiva contract, a KPMG advisory engagement, or an internal sustainability function. We do not threaten any of them. We make all of them produce better numbers.
These are illustrative use cases drawn from the corporate activation patterns Instamedia delivers most often. The Scope 3 capture overlay is new (May 2026). We are actively seeking the first three Bursa-listed corporates to deploy the full platform. If that is you, talk to us.
A Bursa-listed bank running its annual ESG day wants to demonstrate to investors and regulators that its Scope 3 reporting has progressed beyond spend-based estimates. The activation deploys on the day, around 1,800 employees on the floor. Entry passport captures Cat 7 (employee commute) at the door. Three upcycling stations on the floor process decommissioned uniforms, plastic from F&B, and printed collateral, producing 220 kg of Cat 5 diversion data. Two game stations capture Cat 1 supplier-choice decision patterns. The bank's existing Persefoni instance receives a clean Cat 5 + Cat 7 dataset seven working days later. The closest activation pattern Instamedia has delivered in market is the Maybank Group Awards Glass Booth and the Maybank Tiger Summit Karaoke pattern, both at the same throughput scale, both on the same hardware backbone.
FMCG sustainability supplier roadshow, three cities. A consumer goods corporate is rolling out a new supplier scorecard and wants to capture supplier-side primary data while the roadshow runs. The multi-station passport instruments supplier responses on Cat 1 (procurement category emissions) and Cat 5 (waste protocols). An upcycling station converts retired sample materials into branded items distributed to suppliers as the take-home. The output is a Cat 1 supplier-level dataset, three-city aggregated, with sentiment overlay on the new scorecard. The closest activation pattern in our portfolio is the Tiger Soju 3D Body Tracking roadshow and the 3CE-tier beauty activation pattern at scale.
Insurance, quarterly town halls. Four town halls a year across regional offices. Each town hall instruments Cat 6 (regional team flew in) at the door and Cat 7 (local commute) for branch attendees. Over four quarters the data rolls up to an annual Cat 6 + Cat 7 baseline supplemented by anomaly tracking: which regions consistently fly in, which town hall produced the lowest aggregate commute distance. The closest analog in our portfolio is the AIA Digital Annual Dinner (see case study), a high-attendance instrumented insurance event with our data capture layer already in motion at the entrance and floor.
Adjacent reference for the AI activation layer some Scope 3 capture clients also commission: the Alibaba SME growth AI activation in Malaysia shows the corporate-AI delivery pattern that pairs naturally with Scope 3 capture for tech-sector clients.
The depth of the portfolio behind these patterns is documented across our 13 years of case studies and the broader story of about Instamedia.
Which Scope 3 categories matter to your reporting cycle this year? Cat 1, 5, 6, 7, 11, or a subset? Which events on your calendar are candidate capture moments? What does your downstream stack look like (Workiva, Persefoni, Greenstone, internal warehouse)? We complete this in one 60-minute call.
We design a custom data schema mapped to your reporting framework (Bursa, GRI, and ISSB), the activation formats appropriate to your event, and the dashboard your sustainability officer will see during the event. Concept doc delivered in five working days.
Production lead time is two to four weeks for a variant on an existing format (re-skin, re-brand, custom Q&A), four to eight weeks for a fully bespoke build. Engineering, fabrication, schema validation, and dashboard provisioning all happen in this window. Built in our KL studio, no third-party dependencies. Same studio that ships our Instabooth 2.0, AI photo booth, and premium photo booth rental lines.
Event day. Our crew arrives the day before for set-up, runs the booths and the data capture through the event, and tears down at close. Live dashboard throughout. Your sustainability officer (or anyone you authorise) has dashboard access from the moment registration opens.
Audit-ready Scope 3 data delivered within seven working days post-event. PDF report for distribution. JSON and CSV exports for ingestion. Methodology notes for your auditor. Photo library for your sustainability report.
Indicative ranges, denominated in Malaysian Ringgit. All figures subject to Bryan's sign-off on the final quote, scoped to your specific event, reporting framework, and category coverage.
Single Scope 3 capture station (1-day event, one Scope 3 category instrumented): from RM 12,000
Multi-station ESG passport with full Scope 3 backend, dashboard, and audit-ready exports: RM 35,000 to RM 120,000
Annual Scope 3 capture programme (multiple events across the year, integrated with your existing ESG software stack): RM 150,000+
We do not run engagement on a per-headcount basis. We engineer Scope 3 capture at activation scale. If your sustainability budget is below RM 12,000 per event, we are not the right fit.
The pricing reference is calibrated to the corporate ESG budget bracket (RM 50,000 to RM 500,000 annually for Bursa-listed activation programmes). The first conversation establishes which tier applies. The full quote arrives within 48 hours of the brief.
Scope 3 emissions reporting is the disclosure of all indirect greenhouse gas emissions produced in a company's upstream and downstream value chain, excluding direct emissions (Scope 1) and purchased electricity (Scope 2). The GHG Protocol defines 15 Scope 3 categories. For most corporates, Scope 3 is 70 to 95 percent of total emissions. In Malaysia, Scope 3 disclosure is increasingly required under the Bursa Sustainability Reporting Guide and the National Sustainability Reporting Framework.
The 15 categories defined by the GHG Protocol are: (1) purchased goods and services, (2) capital goods, (3) fuel- and energy-related activities, (4) upstream transportation, (5) waste generated in operations, (6) business travel, (7) employee commuting, (8) upstream leased assets, (9) downstream transportation, (10) processing of sold products, (11) use of sold products, (12) end-of-life treatment of sold products, (13) downstream leased assets, (14) franchises, (15) investments. Instamedia captures Cat 1, 5, 6, 7, and 11 directly.
Scope 1 and Scope 2 are invoice-driven and machine-readable. Scope 3 is human-driven and behaviourally messy. Capturing Cat 6 (business travel) and Cat 7 (employee commuting) requires asking thousands of employees how they got somewhere. Cat 1 requires SKU-level procurement data. Cat 5 requires weighing waste at the point of generation. Most corporates default to spend-based estimates because primary capture is too logistically expensive. Instamedia compresses that capture into a single corporate event.
Malaysia's National Sustainability Reporting Framework, administered by the Securities Commission, is rolling out phased adoption of ISSB IFRS S1 and S2 for listed issuers. Group 1 (Main Market issuers with market capitalisation of RM 2 billion and above) began applying the ISSB Standards in 2025, Group 2 (other Main Market issuers) in 2026, Group 3 (ACE Market issuers and large non-listed corporates) in 2027. ISSB S2 requires Scope 3 disclosure where material. The practical answer for most Bursa-listed corporates is yes, your Scope 3 disclosure obligations are tightening and the timeline is short. Check sc.com.my/nsrf for current effective dates before publishing your own report.
Scope 1 is direct emissions from sources your company owns or controls (company vehicles, on-site fuel combustion, refrigerants). Scope 2 is indirect emissions from purchased electricity, steam, heat, or cooling. Scope 3 is everything else in the value chain: purchased goods, business travel, employee commuting, waste, use of sold products, end-of-life treatment, and so on across 15 categories. Scope 1 and 2 are usually small. Scope 3 is usually the dominant portion of a corporate footprint.
Corporate events concentrate Scope 3 activity in time and space. A townhall produces Cat 7 (commuting) data from every attendee at the door. An offsite produces Cat 6 (business travel) from regional attendees. An upcycling station produces Cat 5 (waste) data by weighing what gets diverted. A supplier roadshow produces Cat 1 data through procurement decision logging. A product showcase produces Cat 11 (use of sold products) data via attendee interaction. Instrument the event, capture the data, export it audit-ready.
Five categories: Cat 1 (purchased goods and services), Cat 5 (waste generated in operations), Cat 6 (business travel), Cat 7 (employee commuting), and Cat 11 (use of sold products). These are the five categories that produce primary activity data when humans walk into a corporate event. The remaining ten categories (capital goods, upstream fuel, leased assets, downstream transport, processing, end-of-life, franchises, investments) require different capture methods and live in other parts of your reporting stack.
SaaS platforms like Workiva and Persefoni are systems of record. Your team inputs the data, the system calculates and reports it. Instamedia is the engagement layer that produces the input data. We do not compete with Workiva or Persefoni. Our exports drop into them. The honest framing: ESG SaaS is the reporting destination. Instamedia is the primary-data source. Most corporates need both.
Yes. Our schema is built against the GHG Protocol Corporate Value Chain (Scope 3) Standard. Each captured data point maps to a defined category and inherits the appropriate emission factor logic. Output formats include the GHG Protocol-aligned CSV template and a structured JSON for system ingestion. Methodology notes accompany every dataset so your auditor can trace any number back to its capture moment.
Yes. The Bursa Sustainability Reporting Guide disclosure fields are pre-mapped in our export. Your sustainability team receives a dataset structured to drop the relevant rows directly into your reporting template. We do not write your sustainability report. We hand your team the primary-data exhibit that goes into it.
Yes. CSV and JSON exports are designed to ingest into Workiva, Persefoni, Greenstone, internal data warehouses, and most enterprise sustainability platforms. We have not built proprietary lock-in. The data is yours, in formats your existing stack already understands. If your stack uses a less common platform, we will work with your IT team to confirm the ingestion path during the brief stage.
Live counters during the event: attendees registered, Scope 3 data points captured per category, kilograms of waste diverted, top commute modes by frequency, decision patterns from game stations, engagement time per station. Your sustainability officer can refresh the dashboard from anywhere with internet access throughout the activation. The dashboard freezes at event close and is replaced by the final dataset within seven working days.
Yes. Audit-readiness means traceability, methodology documentation, and reproducibility. Every captured data point carries a timestamp, station ID, anonymised attendee ID, and category tag. Methodology notes accompany the dataset. Your auditor (SIRIM, SGS, Bureau Veritas, or another) can trace any reported number back to its capture moment. We have engineered the data layer with assurance in mind from the schema upward.
A single Scope 3 capture station for a one-day event starts at RM 12,000. A multi-station ESG passport with full backend, dashboard, and audit-ready exports runs RM 35,000 to RM 120,000 depending on event scale, number of stations, and category coverage. An annual capture programme integrated with your existing ESG software stack starts at RM 150,000. Below RM 12,000 per event, we are not the right fit. The capture engineering does not scale down meaningfully.
Two to four weeks for a variant on an existing format (re-skin, re-brand, custom questions). Four to eight weeks for a fully bespoke build with custom data schema. Reporting deliverable arrives within seven working days post-event. For corporates inside a reporting deadline, brief us four to eight weeks ahead of the event date and we will hit it.
Yes. Every front-end touchpoint (passport interface, game station screens, upcycling station signage, dashboard skin) is brandable. Your logo, your colours, your tone of voice. The data schema and methodology stay GHG Protocol-aligned underneath. White-labelled deliveries are the default; co-branded (“powered by Instamedia”) is optional and discounted.
As of May 2026, Instamedia is the first vendor in Malaysia and SE Asia offering Scope 3 data capture (GHG Protocol Categories 1, 5, 6, 7, and 11) delivered through corporate engagement events. No competitor in MY/SEA combines event activation, GHG-Protocol-aligned data export, and Bursa/NSRF-mapped reporting in a single platform. The claim is date-stamped, geographically specific, and combination-conditioned. We invite challenge from any provider claiming equivalent integrated scope.
Yes, and this is where the platform produces its highest ROI for sustainability teams. An annual capture programme that instruments four to eight corporate events through the year produces a continuous primary-data stream into your reporting cycle, rather than the spend-based estimates most corporates currently rely on. Per-event marginal cost reduces in a multi-event contract.
Primary data reduces three downstream costs: consultancy hours spent estimating from spend data, audit hours spent challenging weak data, and investor-relations hours spent defending estimates that competitors are starting to replace with primary data. The capture layer adds a line item to your sustainability budget but typically reduces total reported-emissions defensibility cost by a larger amount inside two reporting cycles.
You own the data. We retain a working copy for the contracted period (typically 12 months) for support, audit response, or reprocessing requests. Beyond that period, the data is yours to retain or destroy. Personal data (attendee identifiers) is anonymised at export, in line with PDPA requirements. We will sign your data-handling addendum during contracting.
Not as part of the standard scope. Reduction strategy is the domain of your sustainability consultancy or in-house ESG team. We supply the measurement layer. That said, the captured data surfaces obvious reduction opportunities (which transport mode dominates, which waste stream dominates, which supplier category dominates Cat 1), and we will flag those in the closing report as observations, not recommendations.
Scope 3 measurement is the act of capturing and reporting your value-chain emissions. Scope 3 reduction is the act of changing supplier choices, transport modes, product designs, or operational behaviours to lower those emissions. You cannot reduce what you cannot measure. Instamedia operates exclusively in the measurement layer (specifically primary-data capture for Cat 1, 5, 6, 7, 11). Reduction strategy sits with your sustainability function and any advisory partner you appoint.
Get a Scope 3 capture activation quote, or talk through your reporting deadlines first. The brief takes 60 minutes. The quote arrives within 48 hours.
First Scope 3 capture platform in Malaysia · GHG Protocol-aligned · 5 activation formats · Bursa-ready exports · 1,625+ activations since 2012.
Bryan Lee is the Founder of Instamedia, Malaysia's brand-tech agency since 2012. He has shipped 1,625+ corporate activations for clients including Maybank, Charlotte Tilbury, JD Sports, AIA, Tudor, Alibaba, Leica, and Victoria's Secret PINK. He runs Instamedia's Scope 3 data capture programme from the KL studio. Email: bryan@instamedia.my. LinkedIn: linkedin.com/in/bryanleeyk.