Shu Uemura City Mart at Starhill Piazza, Kuala Lumpur

3D Immersive Custom Photobooth & Dual-Camera Capture

A playful, on-brand photobooth experience that blended 3D design, multi-angle imaging, and interactive lighting to turn Shu Uemura's cup-noodle campaign into an unforgettable, share-worthy moment.

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Project Overview

For Shu Uemura's City Mart pop-up, Instamedia engineered a 3D immersive photobooth that re-imagined the campaign's cup-noodle visuals. A microwave-inspired interface, animated lighting, and dual-angle (two-camera) capture delivered a fresh spin on traditional photo booths—proving that even a simple theme can become a high-impact experiential event.

What Made It Stand Out

End-to-End One Stop Solution From logo to ideation to creation and installation in weeks—we handle concept, 3D build, install, and on-site support.

Motion Graphics Integration One cup-noodle loop lights the booth and becomes your social teaser, keeping the brand story seamless.

Immersive 3D Experience Guests don’t think about cameras or code—they just know the booth is the coolest thing on the floor. Microwave-style UI with steam animations, tactile buttons with playful SFX, colour-shifting LEDs, and a hidden dual-camera system turned a quick snapshot into a share-worthy interactive, immersive experience that kept queues long and smiles even longer.

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