AirAsia
Infinity Speed Challenge
Joining the fun at AirAsia's sponsored booth at ASICS Relay marathon run!
Creating a healthy and organic multimedia experience; INFINITY SPEED CHALLENGE encourages INTERACTIVE PARTICIPATION and physically challenge prticipants with MAXIMUM BRAND EXPOSURE.
CUSTOM-MADE your immersive experience to resonate with your BRAND PRESENCE
Structure
Infinity Speed Challenge is designed for single player to sprint across to the finish line within a time frame.
This allows us to analyse participants heart rate and movements which will then sync with our game application (sensor board and LED movements). A modular system is installed to ensure the smoothness of the complex body movement to minimise errors and maximise brand experience.
*Structure fabrication by Pico Malaysia.
