AirAsia
Infinity Speed Challenge

Joining the fun at AirAsia's sponsored booth at ASICS Relay marathon run!
Creating a healthy and organic multimedia experience; INFINITY SPEED CHALLENGE encourages INTERACTIVE PARTICIPATION and physically challenge prticipants with MAXIMUM BRAND EXPOSURE.



Structure

Infinity Speed Challenge is designed for single player to sprint across to the finish line within a time frame.
This allows us to analyse participants heart rate and movements which will then sync with our game application (sensor board and LED movements). A modular system is installed to ensure the smoothness of the complex body movement to minimise errors and maximise brand experience.
*Structure fabrication by Pico Malaysia.
