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AirAsia
Infinity Speed Challenge

Joining the fun at AirAsia's sponsored booth at ASICS Relay marathon run!
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Creating a healthy and organic multimedia experience; INFINITY SPEED CHALLENGE encourages INTERACTIVE PARTICIPATION and physically challenge prticipants with MAXIMUM BRAND EXPOSURE.





CUSTOM-MADE your immersive experience to resonate with your BRAND PRESENCE

Structure

Infinity Speed Challenge is designed for single player to sprint across to the finish line within a time frame.
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This allows us to analyse participants heart rate and movements which will then sync with our game application (sensor board and LED movements). A modular system is installed to ensure the smoothness of the complex body movement to minimise errors and maximise brand experience.
*Structure fabrication by Pico Malaysia.

Game Experience





Create an environment that EMBRACES YOUR AUDIENCE from the moment they arrive,
and stays with them after they leave

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