Instamedia crafted a custom gamified experience for the launch of Astro’s FRAMED drama series, blending interactive gameplay with immersive storytelling and live reaction capture. Guests began by watching a teaser trailer before being thrown into a memory game, with flashing red lights and sirens ramping up the tension as time ran out. A hidden camera recorded their genuine reactions, later delivered as split-frame photos that captured the shift from calm curiosity to full-blown surprise and created a striking, memorable takeaway.
Branded doorway transports guests into the narrative, setting mood before gameplay begins, embedded with a hidden camera to capture genuine peak emotions.
Countdown cards echo the drama, building tension before the reveal.
Sirens and red strobes heighten suspense at critical moments.
4R branded photo showcases climax expression in series-themed frame, creating a collectible takeaway.
