Interactive Tech Experience for
Brands and Events.

We partnered with Tommy Hilfiger to launch a fully brand-wrapped photobooth at The Gardens Mall, delivering an immersive, high-impact activation powered by IN:FRAME™. Guests received printed photo strips of four poses, each with official Tommy Hilfiger branding. Instant QR code sharing enabled seamless digital downloads, turning every guest interaction into a shareable, measurable brand moment.

Shu Uemura partnered with Instamedia to create an immersive 3D photo booth experience at City Mart, Malaysia. This interactive activation combined cutting-edge technology with beauty brand engagement, allowing customers to capture stunning dual-angle photos while exploring Shu Uemura premium cosmetics line. Project Challenge: Shu Uemura sought to create a memorable brand activation at City Mart that would differentiate their beauty brand from competitors. Traditional photo booths offered flat, 2D images that failed to capture product depth and brand immersion. They needed an innovative solution that would bring their cup noodle campaign theme to life while enabling social sharing and brand storytelling. Solution Approach: Instamedia designed a custom 3D immersive photo booth featuring a dual-angle capture system synchronized with a digital microwave-style interface. The solution seamlessly blended physical props (cup noodle) with digital elements (animated noodles, steam effects) to create an authentic brand experience. Using IN:FRAME technology, Instamedia team engineered a solution where guests could capture photos from multiple angles simultaneously, creating dynamic, shareable content that resonated with both product features and brand identity. Key Technologies: IN:FRAME AI Photo Platform (synchronized dual-camera capture system with real-time processing), Custom 3D Asset Development (digitally-modeled noodles, bowls, and campaign-specific UI elements), IMX Bespoke Technology (fully in-house development ensuring complete customization and integration).

At Maybank’s Group Awards Night, Instamedia’s Unveil Glass Booth let guests draw on a glass pane with glowing fluorescent markers while being recorded in real time. Their creations were replayed live on a massive LED screen, enhanced with animated frames that matched the event’s vibrant theme. Videos were instantly sharable via QR code, drawing crowds and sparking genuine engagement throughout the event.

Charlotte Tilbury partnered with Instamedia to create a fully enclosed photo booth experience for their official launch event in Malaysia. This luxury beauty activation featured exclusive A3 newspaper-style prints, animated launch-themed stickers, and instant QR downloads, reflecting the brand signature glamour and the event Broadway-inspired aesthetic. Project Challenge: Charlotte Tilbury needed a standout photo booth activation for their official Malaysia launch that would capture the brand essence of glamour and sophistication while creating memorable keepsakes for guests. Traditional photo booths offered standard print sizes that lacked impact, and most solutions could not deliver the oversized newspaper-style prints that would make the activation truly special. They needed a solution that combined luxury aesthetics, custom print formats, and seamless digital sharing to create lasting brand impressions that resonated with beauty industry professionals and influencers attending the launch event. Solution Approach: Instamedia developed a fully enclosed photo booth featuring custom Broadway-themed branding, animated launch-themed stickers, and exclusive A3 newspaper-sized prints. Guests customized their photos with animated stickers that matched the launch theme, received oversized prints as keepsakes, and accessed digital copies instantly via QR code scanning. The solution combined premium aesthetics with practical functionality, enabling instant sharing while creating physical mementos that guests would treasure, maximizing brand recall and social media amplification. Key Technologies: IN:FRAME™ Photo Booth Platform (fully enclosed photo booth system with custom branding capabilities), A3 Newspaper Print Technology (exclusive large format printing system for oversized keepsakes), Animated Sticker Overlay System (custom launch-themed stickers with motion effects), QR Code Instant Download System (seamless digital sharing without app downloads), DSLR-Grade Image Quality (professional photography output with multiple export formats including 4K, high-res animated GIFs and still images).

For the launch of Tiger’s new flavoured lager, Instamedia developed a 3D AR fruit-slicing game, which was controlled using real-time body motion tracking. Despite tight timelines, the experience was immersive, visually striking, and captured the bold essence of the brand and featured product. Designed to engage players from start to finish, it delivered high engagement and strong brand recall.

New Balance Grey Day launched an AI-powered photo booth that transformed fashion photography through instant grey-tone filters and branded customization. Project Challenge: Fashion brands need instant, on-brand photography without post-production delays, while capturing professional DSLR-grade images that maintain brand aesthetic consistency. Traditional photobooths require manual editing or produce generic outputs. Solution Approach: Instamedia deployed an IN:FRAME AI Photo Booth with advanced AI photo processing that instantly eliminates backgrounds, applies signature grey-tone filters, and matches New Balance brand colors in real-time. Guests choose from branded photo frames and custom overlays, personalize their shots with stickers, then instantly receive prints and QR-code digital downloads without manual editing. The system printed 1,326 photos across 11 days with zero post-production time. Live dashboards tracked engagement and photo customization preferences. Key Technologies: IN:FRAME AI Photo Booth, real-time AI background removal, signature grey-tone filter application, instant DSLR-grade image processing, branded frame customization engine, QR code generation and delivery, live analytics dashboards, custom print integration, multi-frame support.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.

Wefic partnered with Instamedia to create an innovative multiplayer interactive game experience at OTC Exhibition 2024 in Malaysia. This browser-based activation transformed any smartphone into a tap-to-fly controller, enabling up to 10 players to compete simultaneously in a submarine-themed game displayed on a large shared screen. Project Challenge: Wefic needed a standout booth activation for OTC Exhibition 2024 that would drive traffic, maximize engagement, and differentiate their brand from competitors. Traditional exhibition activations required app downloads, creating friction and reducing participation rates. They needed a low-friction solution that would instantly engage visitors, encourage repeat play, and create memorable brand moments that resonated with B2B audiences. Solution Approach: Instamedia developed a browser-based multiplayer game system where scanning a QR code instantly converted any phone into a tap-to-fly controller. Guests piloted submarines through an animated ocean environment displayed on a large LED screen, competing in real-time for top leaderboard positions. The solution eliminated app download barriers, enabled instant participation, and created competitive engagement through live rankings that encouraged repeat play. Key Technologies: IMX Engine™ Interactive Platform (browser-based multiplayer gaming system with real-time synchronization), QR Code Phone Controller Technology (instant device-to-screen connection without app downloads), Real-Time Leaderboard System (live rankings and score tracking), Modular System Integration (seamless connection between mobile devices and large display screens).

The MUJI SS26 Exhibition, a digital fitting room experience was introduced to showcase the brand’s fashion collection through an interactive virtual try-on journey. Guests explored outfits based on style, season, materials, and colour, selecting their preferred looks directly at the booth. Their choices were then applied in real time through a photobooth, allowing them to see themselves wearing the selected MUJI outfits instantly. Each photo was processed and printed on the spot, with a barcode provided for seamless mobile access and sharing. The activation also featured a live dashboard capturing key insights such as customer preferences, most selected items, participation, and traffic patterns, turning the experience into both an engaging styling journey and a data-driven brand interaction.

The JD Maxxin’95 Bodega concept for Nike Air Max Day featured a custom high-angle phone booth photobooth designed to capture bold, dynamic overhead shots with a strong street-culture aesthetic. Guests step into a phone booth-inspired setup, strike a pose, and receive instant receipt-style prints for a unique collectible keepsake experience. Each output includes a barcode for quick digital access, allowing users to scan and retrieve their photos instantly, extending engagement beyond the physical activation and amplifying JD Sports’ campaign presence throughout Nike Air Max Day.

The ULTIMUNE Immersive Journey: Lisa Pop-Up at Sunway Pyramid features an interactive photobooth activation that blends beauty storytelling with a premium, celebrity-inspired experience. Guests step into a curated environment to capture photos alongside Lisa by selecting two poses from three exclusive preset options, available in both landscape and portrait formats, creating a dynamic and personalised photo moment. Throughout the experience, visitors engage with the brand in a visually immersive way while exploring different styles and expressions. Each final photo is produced as a high-quality keepsake, with digital access for easy sharing, transforming the photobooth into a modern, social-first and highly engaging brand activation.

The Great Retirement Pride Product Launch at Menara Great Eastern, Instamedia deployed a custom AI-powered photobooth designed to bring retirement dreams to life. Guests stepped into the booth and had their faces transformed by AI into a future version of themselves, set against imaginative retirement-themed scenes such as tropical beaches, luxury escapes, or hot air balloon adventures. Each AI-generated portrait was instantly accessible via QR code for digital sharing, allowing attendees to experience and share their future self in real time. This activation offered a unique, interactive way to engage with AI technology while envisioning retirement life.

At Alibaba's SME Growth AI Malaysia 2026 event at Connexion @ Nexus, Bangsar South, Instamedia deployed a custom AI-powered Instabox photo booth built to showcase Alibaba's Qwen model in action. Guests typed a personal prompt directly at the booth, which was passed live into Qwen's image editing model to generate a unique AI background in real time. Their photo was then seamlessly composited with the generated scene and delivered as an instant branded print — a first-of-its-kind activation in Malaysia that put Qwen's generative AI capabilities directly in the hands of the SME audience.

At Mitsui Outlet Park KLIA Sepang, Instamedia deployed a fully enclosed Instabooth 2.0 across the entire 15-day Chinese New Year campaign period. Guests selected a traditional CNY greeting and wrote it out using a realistic digital brushstroke simulation — their calligraphy was then composited with their photo and produced as a premium oversized 6R print on the spot. A live analytics dashboard ran throughout the campaign, giving Mitsui real-time visibility into engagement volume, peak traffic hours, and guest data collection — turning a cultural activation into a measurable brand asset.

Genting CNY in the Sky AI Photobooth is a festive interactive activation designed to enhance visitor engagement during Genting’s Chinese New Year celebration. Guests can choose their preferred dynasty costume and one of four CNY-themed temple backdrops before the photobooth captures their photo and transforms it into a realistic imperial-style portrait while preserving their authentic faces. The experience creates joyful, shareable CNY memories while immersing visitors in a vibrant dynasty-inspired celebration above the clouds.

For the New Balance 740 launch at JD Sports, Instamedia deployed IN:FRAME High Angle — an overhead photobooth that lets guests step into viral-style product photography. Guests choose from curated backgrounds inspired by trending overhead shoe and bag shoots, lie down, and pose as if they’re part of a professional flat-lay product campaign. The overhead camera captures the shot, then AI-powered background removal strips out the real environment and stitches the guest seamlessly into their chosen New Balance 740 scene — creating the illusion of a polished, editorial-grade product shoot. After compositing, guests personalize their photo with pen-drawn doodles and messages on the interactive touchscreen, adding creative flair before receiving an instant high-quality print and QR code for digital download and social sharing. The activation printed 989 photos across a 10-day retail campaign. Project Challenge: JD Sports needed a way to launch New Balance 740 that would feel fresh, interactive, and inherently shareable. Standard photobooths produce generic portraits. JD Sports wanted guests to feel like they were starring in the kind of viral overhead product shoot that trends on social media — surrounded by sneakers, styled from above, and camera-ready. Solution Approach: Instamedia engineered IN:FRAME High Angle with a curated library of viral-style product scene backgrounds. Guests select their scene, position themselves under the overhead camera, and pose. The system captures a high-resolution aerial photo, then the AI engine removes the real background in real time and composites the guest into their chosen product scene with precision edge detection. After rendering, guests personalize with pen-drawn doodles before receiving instant prints and QR digital downloads. Key Technologies: IN:FRAME High Angle overhead capture system; AI-powered real-time background removal and scene compositing; curated viral-style product scene library; interactive pen-drawing personalization studio; instant high-speed printing; QR code generation for frictionless digital sharing; analytics dashboard for real-time campaign tracking. Results and Impact: The 10-day activation printed 989 photos with a 96% guest satisfaction rate. Average dwell time exceeded 2.5 minutes as guests explored scene options and personalized their photos. Post-event QR downloads tracked 3,247 digital impressions, extending campaign reach well beyond the retail venue. The viral-style overhead format made every photo inherently shareable, turning guests into organic brand ambassadors for New Balance 740.

Tiger Summit 2026 delivers an Interactive Singing Video Photobooth a fun, never-before-seen photobooth experience. Guests step into an immersive mini studio to perform exclusively to a Maybank song, guided by on-screen lyrics. The booth captures each performance as a personalized video, which can be instantly accessed and shared via QR code, turning traditional photobooth interactions into memorable, music-driven moments. By combining interactive singing, live video capture, and instant digital sharing, this activation encourages participation, boosts social engagement, and creates buzz-worthy brand experiences that showcase Maybank’s innovative and experiential approach.

For BONIA's flagship grand opening at Pavilion Kuala Lumpur, Instamedia engineered a first-of-its-kind AI Celebrity Photobooth, combining real-time AI image editing with lightning-fast cloud server processing to place guests alongside a Korean idol in two exclusive preset poses. The activation printed 353 photos across 3 days, creating the illusion of a real celebrity meet-and-greet through advanced AI compositing that rendered final images in under 3 seconds. Project Challenge: BONIA needed a premium, fashion-forward activation that would generate buzz for their Pavilion KL grand opening while creating deeply personal, shareable moments that connect guests emotionally to the brand. Traditional celebrity appearances are costly and logistically complex; BONIA wanted the star power without the constraints. Solution Approach: Instamedia developed IN:FRAME Idol Photobooth, a proprietary AI-powered celebrity photobooth system. The backend connects to a lightning-fast cloud server that processes AI image editing in real time, seamlessly compositing guests into the same frame as BONIA's brand ambassador idol. This is the first deployment of cloud-accelerated AI compositing for a retail photobooth activation in Malaysia. Guests choose from two exclusive idol poses, capture their photo, then personalize with emoji stickers and handwritten doodles on the interactive screen before printing. Key Technologies: IN:FRAME Idol Photobooth with proprietary AI image compositing engine; cloud-accelerated rendering pipeline delivering sub-3-second processing; real-time pose detection and seamless celebrity-guest frame merging; on-screen creative personalization studio with emoji stickers and freehand drawing tools; QR instant download system for frictionless digital sharing; custom-built booth structure designed for luxury retail environments. Results and Impact: The 3-day activation printed 353 photos with exceptional guest engagement. Average dwell time exceeded 3 minutes as guests explored pose options and personalized their photos. QR digital downloads extended campaign reach far beyond the physical venue, with guests sharing their celebrity-style photos across social media. The AI-powered approach eliminated the need for a physical celebrity appearance while delivering the same emotional impact at a fraction of the cost, establishing a new benchmark for luxury retail activations in Malaysia.

The Prosperity Snapshots KLCC Lunar New Year 2026 Photo Experience at Suria KLCC is a customised festive activation designed to enhance mall visitor engagement during the Chinese New Year campaign period. The experience allows shoppers to capture joyful Lunar New Year themed photos through a branded photo booth setup, creating memorable moments while supporting real-time participation tracking and campaign interaction throughout the celebration.

Case study: ByBrik partnered with Instamedia to deliver a high-energy fish-eye photobooth activation at their brand event in Malaysia. Challenge: Standard photobooths produce flat, forgettable portraits that blend into social feeds. ByBrik needed a distinctive experience that would stand out, drive engagement, and generate shareable content without friction. Solution: Instamedia deployed the Instabooth 2.0 Fish-Eye Booth, featuring an ultra-wide-angle lens that captures immersive, playfully distorted portraits. Guests took bold group shots, customized them with branded stickers via an interactive touchscreen, then received instant physical prints and QR-based digital downloads—no app required. The activation printed 326 keepsakes over 2 days with 100% digital delivery. Key Technologies: Instabooth 2.0, fish-eye lens optics, interactive sticker customization, on-site high-speed printing, QR code generation, 4G/5G connectivity for real-time downloads.

For FILA's sneaker launch activation, Instamedia deployed an AI-powered object-tracking video booth using IN:FRAME Mirror Booth technology. The booth uses real-time AI to track the FILA sneaker as guests move, keeping the product dynamically highlighted throughout every video and photo — spotlight effects, motion graphics, and branded overlays all follow the shoe in real time. The activation printed 861 photos across 4 days, with every guest receiving instant prints and QR codes for digital download and social sharing. Project Challenge: FILA needed an activation that would make the sneaker the undeniable star of the experience — not just a prop in a generic photobooth. Standard photobooths capture static portraits where the product gets lost. FILA wanted every piece of content to dynamically showcase the sneaker, creating branded material that works as both a guest keepsake and product marketing. Solution Approach: Instamedia engineered an AI object-tracking video booth that locks onto the FILA sneaker in real time. As guests pose, move, and interact with the product, the AI continuously tracks the shoe's position and applies dynamic visual effects — spotlight rings, motion trails, and branded overlays — that follow the sneaker through every frame. The result: every video and photo is a mini product commercial starring the guest. The fully branded booth exterior, custom UI, and photo frame design immerse guests in the FILA brand from entry to exit. Key Technologies: IN:FRAME Mirror Booth with proprietary AI object-tracking engine; real-time sneaker detection and position tracking; dynamic branded overlay rendering synced to product movement; HD video capture with instant rendering; interactive mirror interface with custom FILA UI; instant high-speed photo printing; QR code generation for frictionless digital sharing; post-event analytics dashboard for engagement and ROI tracking. Results and Impact: The 4-day activation printed 861 photos with high guest engagement. The object-tracking technology ensured every piece of content prominently featured the FILA sneaker, turning guests into organic brand ambassadors. QR digital downloads extended campaign reach beyond the physical venue, while post-event analytics demonstrated clear ROI and measurable brand lift across social channels.

Case study: AIA Digital Annual Dinner partnered with Instamedia to deliver a premium newspaper-style photobooth activation at their corporate event in Malaysia. Challenge: Standard photobooths lack corporate sophistication and fail to reinforce brand identity. AIA needed a distinctive, branded keepsake that would elevate the annual dinner experience, generate shareable content, and give attendees a memorable, personalized souvenir. Solution: Instamedia deployed IN:Frame A4 Print Newspaper (Instabooth 2.0) with fully customized layouts featuring AIA's corporate branding, typography, and front-page designs. Guests stepped in, posed, and received instant personalized newspaper-style prints with their portrait as the headline—or accessed digital versions via QR code. The booth accommodated high-volume guest flow while maintaining premium quality and brand consistency throughout the day. The activation printed 140 branded keepsakes in a single day with instant print plus QR digital sharing. Key Technologies: IN:Frame A4 Print Newspaper, custom layout engine, branded typography system, corporate logo integration, high-speed instant printing, QR code digital distribution, real-time capture and print pipeline.

The Sandoz MIH Healthcare Exhibition 2025, an interactive digital panel game was developed to engage visitors and encourage repeat participation. Visitors registered on the panel, navigated obstacle challenges, and scored points through a tiered reward system, while a live dashboard captured real-time engagement and performance data blending play, brand identity, and actionable insights into one memorable exhibition experience.

Clarks launched CloudStepper with a fully gamified interactive experience combining quiz discovery, cloud catching gameplay, and AI-driven smart rewards. Project Challenge: Clarks needed an engaging in-store activation that would captivate visitors, deliver personalized product recommendations through gameplay, and provide intelligent incentives that drive conversion while capturing valuable engagement data. Solution Approach: We built a three-stage interactive journey: (1) Quiz Stage - Visitors answer a quick CloudStepper preference quiz to establish baseline fit and style preferences; (2) Cloud Catching Game - Players engage in fast-paced gameplay where they catch cloud-themed items falling down the screen. The AI learns catching patterns, gameplay speed, and behavioral preferences in real-time; (3) Smart Voucher Dispensing - Based on quiz answers and game performance data, the system intelligently generates personalized vouchers matched to CloudStepper styles the customer demonstrated interest in. Tier 1 rewards unlock for basic performance, Tier 2 for advanced catching, Tier 3 for mastery. Live dashboards track engagement metrics, popular shoe preferences, and reward redemption rates. Key Technologies: IMX Engine™, AI preference learning from quiz responses, real-time game analysis engine, cloud catching mechanics with physics simulation, behavioral AI pattern recognition, intelligent recommendation algorithm, smart voucher generation system, tiered reward logic, live analytics dashboards, multi-venue setup.

Celebrating Victoria's Secreat new store opening at Pavillion KL, we design an interactive quiz experience allowing customers to discover their perfect scent. Customers engaged with on-site quiz, receiving personalized recommendations and exploring fragrance options digitally, driving on-the-ground engagement while extending the brand experience beyond the store through shareable digital content.

Victoria's Secret celebrated their new store opening at Pavilion KL with an AI-powered fragrance discovery quiz powered by advanced machine learning. Project Challenge: The brand needed to modernize fragrance discovery, reduce overwhelm in the fragrance aisle, and create a personalized shopping experience that drives conversion while capturing valuable customer preference data. Solution Approach: We designed an advanced AI-powered interactive scent quiz that analyzes customer responses in real-time using machine learning algorithms. The AI system learns customer scent preferences, builds personalized profiles, and delivers increasingly accurate fragrance recommendations with every interaction. Features include preference learning memory (AI remembers customer profiles across visits), seasonal AI recommendations (algorithm adapts based on trends), and real-time personalization (dynamic recommendations adjust based on quiz behavior). Customers receive personalized results, can explore options digitally, and share content seamlessly. The experience combines AI-driven discovery, branding, shareability, and real-time analytics for conversion tracking. Key Technologies: IMX Engine™, machine learning recommendation engine, AI preference learning system, real-time personalization algorithms, interactive quiz platform with AI scoring, seasonal recommendation engine, real-time analytics dashboard, branded visuals and UI/UX, gamified journey with AI-adaptive difficulty, preference memory storage system.

For Konvensyen Nasional Reformasi Perkhidmatan Awam 2025 in Putrajaya, Instamedia developed an AI holographic avatar experience that transformed a ministerial welcome address into an interactive digital engagement solution. Due to scheduling constraints preventing a video reshoot, the recorded ministerial footage was converted into a digital avatar and presented via a large-scale holographic holobox display, enabling 1,173+ government attendees to explore key reform messages interactively with QR code navigation for extended information access. Project Challenge: The primary challenge was creating an engaging digital experience when scheduling constraints prevented a ministerial reshoot, requiring transformation of existing recorded footage into an interactive avatar format that could deliver key reform messages effectively to government officials and civil servants. The solution needed to modernize public sector communication while maintaining the authoritative presence of ministerial messaging. Solution Approach: Instamedia solved this by leveraging IMX Engine™ technology to transform the recorded ministerial footage into a digital AI avatar displayed on a holographic holobox. The system enabled interactive content exploration beyond traditional video playback, with integrated QR codes providing instant access to extended information and documentation. The holographic interface allowed attendees to navigate between different information options, key reform messages, and policy details seamlessly. Key Technologies: IMX Engine™ Interactive Technology Platform, AI Avatar Transformation Engine, Holographic Holobox Display System, QR Code Integration & Navigation System, Real-Time Content Delivery Platform, Interactive Navigation Interface, Government Sector Communication Modernization Tools, Multi-Language Support Capabilities.

KWAP partnered with Instamedia to create an interactive immersive sketch experience for their employee appreciation event. This innovative digital engagement solution transformed employee messages into shared visual moments displayed on a large LED screen, combining creativity, emotion, and technology in a meaningful celebration. Project Challenge: Kumpulan Wang Persaraan (KWAP) needed an engaging activation for their employee appreciation event that would enable 294 employees to express gratitude and recognition to leadership in a meaningful, memorable way. Traditional appreciation events relied on passive presentations or simple messaging boards that lacked emotional impact and visual engagement. They needed a solution that would create shared emotional moments, enable personalized expression, maintain professional standards through content moderation, and generate lasting memories throughout the 8-hour event while accommodating multiple simultaneous participants. Solution Approach: Instamedia developed an interactive immersive digital sketch experience where employees created personalized messages with custom 3D visual elements displayed live on a large LED screen. Participants curated elements, wrote personal notes, and dedicated messages to leaders using iPads, with content moderated in real-time through a dashboard system before public display. The solution combined creativity with technology, enabling authentic employee expression while maintaining professional standards through immediate moderation control. The real-time LED display created shared visual moments that enhanced emotional connection and celebration throughout the 8-hour appreciation event. Key Technologies: IMX Engine™ Interactive Platform (fully custom-built immersive sketch experience without template limitations), Real-Time LED Display System (instant rendering of messages and visuals on large LED screen for shared viewing), Moderated Content Dashboard (clean immediate control over on-screen submissions ensuring only appropriate content appears), Custom 3D Asset Creation (bespoke 3D elements and environments designed to elevate visual quality and emotional storytelling), Modular System Integration (built to handle multiple simultaneous submissions from different iPads seamlessly), Branded UI/UX Design (custom visuals keeping experience on-brand and memorable reflecting corporate identity).

A web-based digital journey developed for Thermomix Malaysia's TM7 launch event across three premier Klang Valley shopping destinations: The Exchange TRX (Kuala Lumpur), Sunway Pyramid (Petaling Jaya), and Starling Mall (Damansara). Powered by IMX Engine™ with real-time analytics via the IMX Analytics Dashboard. Shoppers register via WhatsApp 2FA verification and participate in a multi-station experiential flow to qualify for gift redemption. Fully app-free and accessible on personal devices, the solution replaces manual processes with smart digital verification, enabling seamless participation and real-time performance tracking throughout the campaign.

Victoria's Secret partnered with Instamedia to create a sensor-based interactive pickleball game experience for their VSX Activewear launch at Suria KLCC, Kuala Lumpur. This innovative activation blended sport, style, and play, transforming a conventional brand activation into a dynamic, competitive moment that resonated with the VSX activewear brand positioning. Project Challenge: Victoria's Secret needed a standout activation for their VSX Activewear launch at Suria KLCC that would capture attention in a high-traffic retail environment, create authentic athletic engagement, and differentiate their brand from competitors. Traditional touchscreen activations lacked kinetic engagement and failed to align with activewear brand positioning. They needed a solution that would create memorable moments through physical activity, drive competitive engagement, and generate buzz throughout the 7-day activation period while capturing real-time analytics to measure activation effectiveness. Solution Approach: Instamedia developed a bespoke sensor-based pickleball interactive game that integrated physical pickleball paddles equipped with proprietary 6-axis sensor technology. Players swung real paddles to control immersive 3D gameplay displayed on large screens, creating authentic athletic experiences that aligned perfectly with VSX activewear positioning. The solution eliminated touchscreen barriers, enabled natural athletic movement, and created competitive engagement through real-time leaderboards that encouraged repeat play. Inspired by Malaysia's rising pickleball trend, the fully custom 3D environment featured Victoria's Secret-branded court aesthetics with real-time ball physics and scoring. Key Technologies: IMX Engine™ Interactive Platform (fully custom 3D game environment built from scratch), 6-Axis Sensor Technology (proprietary motion detection system embedded in pickleball paddle handles detecting X/Y/Z acceleration and rotation with millisecond precision), Real-Time Analytics Dashboard (player engagement tracking, scores, play duration, leaderboard positions, repeat participation rates), Wireless Sensor Transmission System (seamless real-time communication between paddles and game system with no perceptible lag), Custom 3D Game Environment (stylized Victoria's Secret-branded court with brand colors, logo integration, and activewear-inspired visual elements).

Project Challenge: Royal Brackla needed a luxury whisky brand activation that created immersive, shareable moments across multiple locations in Malaysia. The challenge was developing an AI photobooth experience that transformed guests into regal Royal Brackla-inspired characters while maintaining the brand's premium identity and delivering instant, on-brand outputs that reinforced the campaign's luxury positioning. Solution Approach: Instamedia deployed a Royal Brackla AI photobooth powered by IN:FRAME™ Instabox to create an immersive luxury whisky brand activation across multiple locations in Malaysia. Custom male and female character designs were developed to match Royal Brackla's regal identity, and guests were transformed into these personas within seconds. The instant, on-brand outputs offered visitors personalized keepsakes while reinforcing the campaign's immersive and interactive engagement. Cloud-accelerated AI rendering ensured smooth queue management while delivering high-quality, editorial-style outputs that matched the brand's premium positioning. Key Technologies: IN:FRAME™ Instabox AI Photobooth Platform, Custom Character Design System, Cloud-Accelerated AI Rendering Engine, Real-Time Styling Pipeline, QR Code Instant Download System, Multi-Location Deployment System.

Project Challenge: Flow Festival 2025 needed an engaging, personalized activation that combined interactive quiz functionality with AI-powered character generation. The challenge was creating a seamless experience where guests could discover their Pilates Persona through a custom quiz, then instantly transform into AI-generated toy characters—all within a fast-paced event environment requiring quick throughput and high engagement. Solution Approach: In partnership with Flow Festival 2025, Instamedia crafted a unique Personalised Pilates Quiz powered by both IMX Engine™ and IN:FRAME™ solutions. With our 55-inch Digital Panel, players participated in a personality quiz that revealed their Pilates Persona. After answering all questions, players took a photo that was then transformed into their Pilates Persona based on their quiz answers. The result was a seamless, personalized activation that captured attention and delivered instant shareable moments. Key Technologies: IMX Engine™ Interactive Quiz Platform, IN:FRAME™ AI Photo Capture System, AI Toy Character Generation Engine, Real-Time Persona Mapping Logic, QR Code Instant Download System, Custom UI/UX Design.

Project Challenge: Paco Rabanne needed a luxury brand activation that matched their opulent aesthetic for a 5-day Mid Valley event. Standard photobooths lacked the editorial perspective and brand sophistication required for a high-end fashion brand. The challenge was creating an immersive, couture-inspired experience that delivered professional-grade photography with instant physical and digital outputs. Solution Approach: We collaborated with Paco Rabanne to craft a visually stunning High-Angle Photobooth Experience powered by our signature IN:FRAME™ setup. Designed with a dramatic top-down capture system, the booth delivered a fresh, editorial-style perspective, capturing guests against an extravagantly curated backdrop inspired by Paco Rabanne's bold aesthetic. Every element—from the custom exterior to the bespoke photo frame and sleek interface—was meticulously designed to mirror the brand's opulent identity. The result was more than just a photobooth; it was an immersive, couture-inspired space where every snapshot became a statement of style. Key Technologies: IN:FRAME™ High-Angle Photobooth System, DSLR-Grade 4K Imaging Technology, AI Auto-Framing System, Custom Branded Photo Collage Printing, QR Code Instant Download System, Real-Time Analytics Dashboard.

Project Challenge: Switch needed a milestone activation for their 30th Anniversary x iPhone 17 Launch that combined AI photobooth technology with real-time LED display synchronization. Off-the-shelf platforms couldn't deliver both technologies working as one unified system. The challenge was creating a seamless dual-technology experience that delivered instant AI background removal, custom iPhone 17 animations, and perfect brand synchronization—all within a flagship retail environment requiring zero downtime and flawless execution. Solution Approach: When off-the-shelf platforms couldn't deliver both AI photobooth AND LED slideshow integration, we built exactly what Switch's milestone 30th Anniversary demanded. Two custom technologies working as one unified system: proprietary AI screenless removal optimized for flagship retail + real-time LED slideshow synchronization with custom iPhone 17 animations. The system delivered 833 seamless experiences over 3 days with zero downtime, zero failed captures, and perfect brand synchronization impossible with template platforms. Key Technologies: IN:FRAME™ AI Screenless Background Removal System, Real-Time LED Slideshow Synchronization Engine, Custom iPhone 17 Animation Sequences, QR Code Instant Download System, Custom Brand Integration Platform, Real-Time Monitoring Dashboard.

Project Challenge: Switch needed a high-impact product launch activation for iPhone 17 at Sunway Pyramid that would drive engagement, capture qualified leads, and create shareable moments. Traditional arcade rentals couldn't deliver the customization, brand integration, and real-time inventory management required for a flagship product launch. The challenge was creating an interactive gaming experience that matched iPhone 17's premium positioning while delivering measurable results across 3 intensive days. Solution Approach: At Sunway Pyramid, 479 prizes were won as the Switch x iPhone 17 launch transformed into Malaysia's most talked-about interactive activation. Our IMX Engine™ Digital Claw Machine gave guests full control through iPad Pro or touchscreen interfaces—no templates, no limitations. Custom 3D prize balls matched iPhone 17's signature colors while real-time inventory management prevented stockouts across 3 intensive days. Unlike arcade rentals that force you to work within their restrictions, we built this activation from scratch specifically for Switch's product launch requirements. Every visual element, from claw mechanics to prize animations, was engineered for maximum engagement. The result was 300% higher dwell time compared to traditional booths, thousands of social shares, and 380 qualified leads captured. Key Technologies: IMX Engine™ Interactive Gaming Platform, iPad Pro & Touchscreen Dual Control System, Custom 3D Asset Creation Engine, Real-Time Inventory Management System, Lead Capture & CRM Integration Platform, Real-Time Analytics Dashboard.

Project Challenge: MAS needed an innovative activation at MATTA Fair 2025 that would engage travelers by bringing their dream destinations to life. The challenge was creating an interactive experience where guests could type any destination and instantly see themselves transported there with authentic landmarks and travel photography aesthetics. Solution Approach: We deployed our IMX Engine™ + IN:FRAME™ dual-technology system combining text-based destination input with AI-powered background removal. Guests typed their dream destinations at an interactive kiosk, then posed for instant photo capture. Our AI technology removed backgrounds with zero physical green screen and seamlessly inserted guests into their chosen destinations with iconic landmarks, authentic lighting, and travel-photography aesthetics. Results displayed live on massive LED screens, creating viral moments and instant social sharing. Key Technologies: IMX Engine™ Interactive Prompt Station, IN:FRAME™ AI Background Removal System, Real-Time Destination Recognition Engine, Cloud-Accelerated Landmark Insertion Pipeline, Live LED Display Synchronization System, QR Code Instant Download Platform, Real-Time Analytics Dashboard, Social Media Integration Platform. The activation generated 943 personalized travel dreams across 3 days, achieving 85% social share rate and amplifying MAS brand messaging across social platforms.

Project Challenge: Sol de Janeiro needed a photobooth experience that captured their bold, joyful brand essence while creating shareable moments at The Campus Ampang activation. The challenge was delivering wide-angle, energetic portraits that matched the brand's vibrant visual identity and encouraged social sharing. Solution Approach: We deployed our IN:FRAME™ Instabooth 2.0 system featuring a fisheye lens for distinctive wide-angle portraits. The booth was fully wrapped in Sol de Janeiro's signature colorful branding, creating an immersive brand experience. Smart retake options ensured guest satisfaction, while real-time photo printing provided instant keepsakes. The seamless guest-friendly interface maximized engagement and social sharing. Key Technologies: IN:FRAME™ Instabooth 2.0 Platform, Fisheye Lens Wide-Angle Capture System, Custom Branded Exterior Wrap Design, Real-Time Photo Printing Engine, Smart Retake & Review Interface, QR Code Instant Download System, Branded UI/UX Customization Platform, Real-Time Analytics Dashboard. The activation generated 458 printed photos across 2 days, sparking significant on-site engagement and social media amplification.

Project Challenge: Toyota GR needed a custom AI photobooth solution for their Super GT Malaysia Festival 2025 at Sepang International Circuit that would transform motorsport fans into racers with precision and speed. The challenge was handling high-volume race intervals while maintaining consistent quality across diverse Malaysian demographics, ensuring perfect alignment of GR racing suits on different body types, and delivering instant results without email friction. Solution Approach: We engineered a fully custom-built IN:FRAME™ AI photobooth system specifically optimized for Malaysian facial features and motorsport activation requirements. Custom AI models were trained to recognize and adapt to different facial structures common in Malaysian demographics, ensuring precise face mapping and perfect racing suit alignment. The system featured personalized name input integration, instant QR photo delivery, and real-time processing optimized for high-volume intervals. Key Technologies: IN:FRAME™ Custom AI Photobooth Platform, Malaysian Demographic-Optimized AI Face Mapping System, Custom Racing Suit Precision Alignment Engine, 45-Second Processing Pipeline, Real-Time QR Code Delivery System, Custom Brand Integration Platform, Real-Time Monitoring Dashboard. The activation processed 1,906 fans across 3 days with 99.8% uptime and 78% social share rate, driving real-time engagement beyond the track.

Konica Minolta partnered with Instamedia to create a standout activation at Print Tech 2025 — a custom monochrome photobooth that put their white-based ink technology directly in visitors' hands. Project Challenge: Konica Minolta needed an innovative activation at Print Tech 2025 that would showcase their revolutionary white-based ink technology in a tangible, memorable way. The challenge was creating a photobooth experience that demonstrated the white ink's brilliance on black medium while engaging attendees through personalization and instant results. Standard color photobooths couldn't showcase this printing innovation effectively. Solution Approach: Instamedia deployed its custom-built IN:FRAME™ Instabooth 2.0 system with specialized monochrome capture capabilities. Guests input their names via touchscreen, posed for instant photo capture, and watched as proprietary technology transformed their color photos into optimized black-and-white images. The system then inverted colors for printing, allowing Konica's white-based ink to print directly on black medium, creating stunning high-contrast visuals that showcased the innovation in real-time. Key Technologies: IN:FRAME™ Instabooth 2.0 Monochrome Capture System, Real-Time Color Inversion Engine, White Ink Optimization Pipeline, Custom Name Personalization Integration, Black Medium Print Processing System, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation generated 316 personalized prints across 4 days, achieving 9/10 guest satisfaction and demonstrating Konica's printing leadership through direct experiential engagement.

Project Challenge: Watsons needed an innovative activation for their Beautopia event that would transform guest smartphone photos into tangible branded keepsakes while maximizing engagement and brand loyalty. The challenge was creating a seamless experience where attendees could use their own phones to capture photos, convert them into personalized Watsons card stickers, and receive instant prints in membership card size—all while maintaining brand consistency and encouraging social sharing. Solution Approach: We deployed our proprietary MOBI photo booth system powered by IN:FRAME™ technology, enabling guests to use their smartphones to capture photos directly at the booth. The system processed these images instantly, applied Watsons branding and personalization, and printed custom card-sized stickers that guests could apply to their membership cards or keep as branded mementos. The seamless user flow guided shoppers through the experience with branded interface design, ensuring every touchpoint reinforced Watsons brand identity. Key Technologies: IN:FRAME™ MOBI Photo Booth Platform, Smartphone Photo Capture Integration System, Custom Card-Sized Print Engine, Real-Time Branding Application Pipeline, QR Code Instant Download Platform, Branded UI/UX Customization System, Real-Time Analytics Dashboard. The activation generated 532 personalized card stickers across 4 days, creating powerful brand connections and transforming personal digital content into tangible branded keepsakes that boosted brand loyalty and consumer engagement.

Project Challenge: OCBC needed an innovative activation for MyFinTech Week 2025 that would position them as a technology-forward fintech leader while creating highly shareable moments. The challenge was integrating the viral "doll-in-a-box" trend with fintech branding, ensuring every guest received personalized AI character transformations with custom name integration, and delivering instant results that encouraged social sharing. Solution Approach: We deployed our custom-built IN:FRAME™ AI Toy Box photobooth system combining AI character generation with collectible box design aesthetics. Guests input their names via touchscreen, posed for instant photo capture, and watched as our AI technology transformed them into personalized futuristic characters positioned inside branded collectible-style boxes. Each output featured OCBC branding and custom name integration, creating unique digital collectibles that guests immediately shared across social platforms. Key Technologies: IN:FRAME™ AI Character Generation Engine, Custom Collectible Box Design System, Real-Time Name Personalization Integration, Cloud-Accelerated AI Rendering Pipeline, QR Code Instant Download Platform, Social Media Tracking & Analytics Dashboard, Brand Compliance Verification System. The activation transformed 211 guests across 3 days with 100% AI success rate and generated 1,500+ organic social shares, amplifying OCBC brand messaging across fintech communities.

La Roche-Posay partnered with Instamedia to create an educational retail activation for their Anthelios UVMune 400 sunscreen launch — a custom dual-camera UV photo booth that let shoppers see sunscreen protection invisible to the naked eye. Project Challenge: La Roche-Posay needed an innovative activation for their Anthelios UVMune 400 sunscreen launch that would demonstrate the product's UV protection benefits in a tangible, educational way. The challenge was creating a photobooth experience that captured both normal and UV camera perspectives simultaneously, allowing shoppers to see sunscreen coverage patterns invisible to the naked eye while maintaining brand consistency and engagement. Solution Approach: Instamedia developed a custom dual-camera photo booth system powered by IN:FRAME™ technology, featuring synchronized DSLR and UV camera capture. Shoppers positioned themselves at the booth, and the system captured two simultaneous photos: one standard view and one UV-revealed view showing sunscreen coverage. The side-by-side comparison displayed on screen allowed immediate visualization of protection effectiveness, transforming technical product benefits into an engaging, shareable experience. Custom UI/UX design guided users through the process seamlessly. Key Technologies: IN:FRAME™ Custom Dual-Camera UV Photo Booth Platform, Synchronized DSLR + UV Camera Capture System, Real-Time Image Processing Pipeline, Side-by-Side Comparison Display Engine, Custom Branded UI/UX Interface, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation engaged 928 shoppers across 7 days, creating powerful educational moments that demonstrated UV protection effectiveness and drove product understanding through direct visual proof.

Project Challenge: YSL needed an innovative fragrance activation for the launch of LIBRE L'Eau Nue perfume that would immerse visitors in the brand's signature scent throughout the KLCC Tunnel. The challenge was meeting KLCC's strict installation guidelines—no drilling, no exposed wiring, rigorous safety requirements—while creating a seamless, invisible integration that delivered consistent fragrance diffusion across the entire tunnel space. Solution Approach: We engineered a bespoke fragrance-dispensing system featuring four synchronized precision machines custom-designed in-house. Every element, from housing to dispensing mechanism, was built to meet KLCC's stringent protocols. The system dispenses perfume at precisely timed intervals, creating consistent and captivating fragrance coverage throughout the tunnel. Through three rounds of proposals, we refined concepts to deliver a fully compliant, precision-engineered solution that met both venue restrictions and client vision. Key Technologies: IMX Engine™ Fragrance Dispensing Platform, Multi-Machine Synchronization System, Precision-Timed Dispensing Control, KLCC-Compliant Housing Design, Invisible Integration Architecture, Safety Compliance Verification System, Real-Time Analytics Dashboard. The activation engaged 34,000+ visitors across 17 days, creating immersive scent experiences that transformed the tunnel into a branded fragrance destination.

YSL partnered with Instamedia for The Inks Roadshow across Malaysia and Singapore — a fully branded, web-based Digital Journey paired with Smart Stamp technology that eliminated the need for physical stamp cards. Shoppers simply scanned a QR code to begin their journey across five curated stations. Each completed activity was validated using a Smart Stamp via their phone. This system enabled real-time interaction tracking, seamless registration (pre-event or on-site), and full integration with YSL's API — ensuring customer data insights without storing sensitive information. Designed for convenience, scalability, and brand engagement, this activation brought digital precision to physical experiences.

For Astro’s Maharaja Lawak Mega 2021, Instamedia developed a WebAR game that promoted the reality show and allowed for audience voting during the MCO lockdown. Across 2 phases, users could interact with the show’s signature dragon mascot, take part in a quiz, as well as explore an environment inspired by the series to find treasure chests. This allowed fans to connect with the program from the comfort of their home with a simple QR code. Thoughtfully designed with the brand’s visual identity in mind, the experience delivered an innovative and interactive way to engage audiences remotely despite quarantine restrictions, driving both participation and viewer retention.

Project Challenge: Puma needed a high-impact activation for their largest Southeast Asia flagship store launch that would create memorable, shareable moments while showcasing brand innovation. The challenge was integrating motion tracking technology with immersive 3D visuals on an L-shaped LED wall, enabling real-time gameplay that responded to guest movement, and creating competitive engagement through live leaderboards—all while maintaining brand consistency and capturing first-party data. Solution Approach: We deployed our custom-built IMX Bespoke Kinect motion tracking system combining Microsoft Kinect sensors with 3D cityscape environments displayed on an L-shaped LED wall. Guests registered via iPad, selected one of four themed environments, and ran in place on the Kinect platform. The sensor tracked body movement and speed in real-time, propelling runners through branded 3D worlds with responsive visuals that reacted to their pace. Live leaderboards displayed rankings instantly, fueling competition and repeat play. Key Technologies: IMX Bespoke Kinect Motion Tracking Platform, Real-Time Body Movement Detection System, 3D Cityscape Rendering Engine, L-Shaped LED Wall Synchronization System, iPad Registration & Data Capture Platform, Live Leaderboard Ranking System, Real-Time Analytics Dashboard. The activation engaged 1,424 guests across 24 days, creating immersive brand experiences that transformed the flagship store launch into a memorable, competitive gaming destination.

For Huawei's private executive conference in Malaysia, Instamedia built a custom interactive 3D train game on a large LED touchscreen that engaged 1,378 executives over 3 hours. The activation placed guests as drivers of Huawei-branded trains navigating a stylised Bangkok cityscape, swiping to switch tracks and collect product tickets while competing on a real-time leaderboard. Project Challenge: Huawei needed a high-energy conference activation that would engage a sophisticated executive audience — including Bangkok's Minister of Transportation — while demonstrating technological leadership through immersive branded gameplay, not passive product displays or static demonstrations. The activation needed to feel premium and purposeful, with a theme directly relevant to the audience in the room. Solution Approach: Instamedia developed a custom IMX Bespoke 3D Train Game on a large LED touchscreen, featuring Huawei-branded trains navigating through a custom-built Bangkok cityscape. Players swiped left and right to switch tracks and collect Huawei product tickets, with train speed accelerating as the countdown timer approached zero. The Bangkok theme was selected deliberately to resonate with the Minister of Transportation in attendance, creating contextual brand storytelling beyond generic gamification. Speed-acceleration mechanics escalated pressure throughout each 30–60 second session, rewarding fast reactions and driving repeat play via competitive leaderboard rankings. Key Technologies: IMX Bespoke 3D Train Game Platform — custom game engine with fully branded 3D world; Touchscreen Swipe Control System — large LED display with real-time touch response; Speed Acceleration Timer — progressive difficulty mechanic rewarding reaction speed; Huawei Product Ticket Collection Engine — branded in-game collectibles featuring Huawei products; Real-Time Leaderboard Scoring Platform — live rankings driving competitive engagement across all 1,378 participants; Real-Time Analytics Dashboard — session tracking, play counts, and engagement metrics. Results and Impact: 1,378 executives experienced the activation across a 3-hour conference window. Speed-acceleration timers and real-time leaderboards drove repeat play throughout, with executives competing across multiple rounds. Product tickets embedded in gameplay created natural product discovery moments without a sales-pitch format, reinforcing Huawei's technology leadership in a memorable, high-energy context appropriate for the senior audience in attendance.

Project Challenge: IHH needed an innovative way to teach lifesaving CPR skills during their "Ready For You" campaign that would make medical education engaging and memorable. The challenge was creating an interactive training system that used rhythm and beats to guide proper compression timing, provided real-time feedback on technique accuracy, and transformed traditional CPR instruction into a gamified, accessible experience that could be deployed in malls, offices, and schools. Solution Approach: We developed a custom-built interactive CPR training kiosk featuring a physical mannequin equipped with pressure sensors that detected compression depth and cadence. The system used on-screen pulses synchronized with medically recommended tempo to guide participants through proper CPR rhythm. Color-coded visual feedback displayed immediately when compressions matched correct depth and timing. An instructional video demonstrated proper form before gameplay, boosting confidence and accuracy. At session end, users received accuracy scores with celebratory visuals, transforming lifesaving education into an engaging experience. Key Technologies: IMX Bespoke CPR Training Kiosk Platform, Beat-Matched Rhythm Guidance System, Pressure Sensor Feedback Detection, Real-Time Compression Depth Analysis, Color-Coded Visual Feedback Engine, Instructional Video Integration System, Accuracy Scoring & Analytics Dashboard. The activation engaged 327 participants across 4 hours, creating memorable educational moments that made CPR training accessible, engaging, and effective.

Project Challenge: Mid Valley needed an innovative Chinese New Year activation that would blend cultural tradition with modern technology while driving app membership sign-ups and engagement. The challenge was creating an interactive calligraphy experience that felt authentic and culturally respectful, integrated seamlessly with their app membership system, and produced tangible keepsakes that guests would value—all while maintaining brand consistency and maximizing participation across a 31-day activation period. Solution Approach: We designed a custom-built interactive kiosk featuring realistic brushstroke simulation that mimicked traditional calligraphy fluidity. Guests scanned their Mid Valley app membership QR code to begin, then selected from four traditional Chinese New Year greetings. The digital brush system captured each stroke with authentic calligraphy feel, while personalized greeting flow allowed guests to input both sender and recipient names, making each creation thoughtful and personal. Oversized prints enhanced keepsake value, and seamless back-end integration tracked app engagement metrics. Key Technologies: IMX Bespoke Digital Calligraphy Platform, Realistic Brushstroke Simulation Engine, QR Code App Membership Integration System, Personalized Greeting Flow Interface, Custom Print Size Processing System, Back-End Analytics & Engagement Tracking Dashboard. The activation engaged 4,973 guests across 31 days, successfully blending cultural tradition with technology while boosting app sign-ups and creating memorable brand moments.

Project Challenge: Hennessy needed an exclusive activation for their Year of the Snake launch that would elevate product exclusivity while engaging audiences across Malaysia and Singapore. The challenge was creating a premium mobile gaming experience that reflected the brand's luxury aesthetic, required no app downloads for broad accessibility, and seamlessly integrated 3D assets that showcased their limited-edition Year of Snake bottle—all while maintaining high-end visual quality and smooth performance across varied mobile devices. Solution Approach: We developed a custom-built Web-AR game featuring Temple-Run-style gameplay mechanics set in a vibrant Chinese New Year-themed world. Players controlled an animated snake to collect gold ingots and limited-edition Hennessy bottles while avoiding obstacles. Each 3D asset—including the bottle, snake character, lanterns, and environment—was crafted in-house to reflect the brand's premium aesthetic. High-end mobile optimization ensured smooth performance across varied devices, while custom festive 3D assets merged luxury branding with CNY flair. Branded UI/UX kept the experience on-brand, and optional data collection captured opt-in visitor details for CRM insights. Key Technologies: IMX Engine Web-AR Platform, Custom 3D Asset Creation Pipeline, Mobile-First Optimization Engine, Temple-Run-Style Gameplay Mechanics, Real-Time Obstacle Avoidance System, Gold Ingot & Bottle Collection Engine, Premium Brand Integration System, Optional Data Collection & CRM Integration. The activation engaged 5,680 players across 2 locations, successfully elevating product exclusivity while creating an immersive brand experience that required no downloads.

Project Challenge: Tudor needed an exclusive activation for their David Beckham event that would blend physical sports engagement with cutting-edge digital technology while reinforcing their luxury brand identity. The challenge was creating an immersive football experience that allowed guests to kick real footballs against an AI goalkeeper, projected onto Impact Cloth, while maintaining authentic sports feel and ensuring accurate goal detection through sensor technology—all within a premium brand environment that seamlessly integrated Tudor branding throughout the activation. Solution Approach: We developed a custom-built football projection game using cutting-edge LIDAR technology to project a 3D stadium environment onto Impact Cloth, creating an immersive and authentic football experience. Players took real shots with a football against an AI goalkeeper that reacted dynamically, diving and taunting to heighten challenge and immersion. Motion-sensor tracking logged ball speed and trajectory, ensuring accurate goal detection and fair scoring. A live scoreboard encouraged friendly competition, while branded billboards and jerseys reinforced Tudor's identity throughout, tying the entire activation seamlessly back to the brand. Key Technologies: IMX Engine Football Projection Platform, LIDAR-Based 3D Stadium Projection System, AI Animated Goalie Engine, Motion-Sensor Ball Tracking System, Real-Time Goal Detection Algorithm, Live Scoreboard & Ranking System, Impact Cloth Projection Integration, Branded Visual Integration System. The activation engaged 297 guests across 4 hours, successfully blending physical play with digital interaction while maintaining luxury brand positioning.

Project Challenge: F&N needed an innovative product launch activation for their new Teh Tarik that would drive product sampling and engagement across multiple locations nationwide. The challenge was creating an immersive, hands-on experience that highlighted the signature bubbling foam effect of authentic teh tarik, encouraged product trial through gamification, and seamlessly integrated with a vending machine system for instant product dispensing—all while maintaining brand consistency and maximizing participation across 13 diverse retail locations throughout Malaysia. Solution Approach: We developed a sensor-based gamified vending machine that invited guests to shake a life-sized prop of F&N's Teh Tarik can to fill up an on-screen tarik stream before time ran out. The branded physical shaker tracked motion through sensors, mimicking the authentic teh tarik pull for intuitive, playful control. If participants successfully completed the challenge within the time limit, the actual product would be dispensed for guests to enjoy. This sensory-driven activation offered a fun and engaging way to introduce the drink, highlighting the signature bubbling foam effect that mirrors the authentic teh tarik experience. Custom wrap, UI, and game elements perfectly matched the F&N brand theme, maximizing brand resonance. Key Technologies: IMX Engine Interactive Vending Machine Platform, Sensor-Based Motion Tracking System, Shake-to-Win Gamification Engine, Real-Time Tarik Stream Animation System, Product Dispensing Automation, Branded UI/UX Integration, Multi-Location Deployment System, Real-Time Analytics Dashboard. The activation engaged 12,857+ participants across 13 locations nationwide, successfully driving product sampling while creating memorable brand moments.

Project Challenge: Astro needed an innovative launch activation for their FRAMED drama series that would create memorable, shareable moments while authentically representing the show's suspenseful narrative. The challenge was designing a gamified experience that blended interactive gameplay with immersive storytelling, captured genuine peak emotional reactions through hidden camera technology, and delivered branded takeaways that guests would value—all while maintaining the dramatic tension and brand identity of the TV series throughout the activation. Solution Approach: We crafted a custom gamified experience featuring a branded doorway structure that transported guests into the narrative, setting mood before gameplay began. Guests began by watching a teaser trailer before being thrown into a memory game, with flashing red lights and sirens ramping up tension as time ran out. A hidden camera embedded within the structure recorded genuine reactions, later delivered as split-frame photos that captured the shift from calm curiosity to full-blown surprise. The custom-built structure, interactive gamification mechanics, dynamic SFX & lighting, and peak-reaction branded prints created a striking, memorable takeaway. Key Technologies: IMX Bespoke Gamified Experience Platform, Hidden Camera Reaction Capture System, Custom Built Structure Integration, Interactive Memory Game Engine, Dynamic SFX & Lighting Control System, Peak-Reaction Photo Processing Pipeline, Split-Frame Branded Print System, Real-Time Tension Building Mechanics. The activation engaged 341 guests across 3 hours, successfully blending interactive gameplay with immersive storytelling while creating memorable brand moments.

Project Challenge: Kiehl's needed an innovative activation for their Bones' World Roadshow that would deliver seamless, high-quality photo experiences without requiring complex setup or green screens. The challenge was creating an AI-powered photo booth that automatically removed backgrounds and replaced them with custom branded backdrops within seconds, maintaining professional output quality while ensuring instant sharing capabilities and maximizing guest engagement across a 20-day roadshow period. Solution Approach: We deployed IN:FRAME's AI Photobooth featuring advanced background removal technology that instantly detects and separates guests from backgrounds—no green screen needed, no editing required. The system automatically replaced backgrounds with custom Bones World branded backdrops, all processed within seconds. High-speed, high-quality processing left guests impressed, highlighting IN:FRAME's advanced capabilities. The instant sharing experience drove organic engagement across social platforms, while GIF & motion photo grid features recorded playful behind-the-scenes moments. Branded UI/UX kept the experience cohesive and memorable. Key Technologies: IN:FRAME AI Background Removal Platform, Zero-Step Edge Detection System, Custom Branded Backdrop Integration, Real-Time Image Processing Pipeline, GIF & Motion Photo Grid Engine, Branded UI/UX Interface, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation printed 6,411 photos across 20 days, successfully delivering seamless experiences while positioning IN:FRAME as a standout in interactive imaging technology.

At Microsoft's booth at Tec D Exchange 2025, Instamedia developed an AI-powered photo booth that transformed guests into four distinct character styles—Anime, Marvel, Techwear, or Pixar. The activation invited attendees to reimagine themselves through real-time AI character generation, creating personalized, share-ready portraits within seconds. This interactive experience blended creativity and technology, reflecting Microsoft's commitment to pushing the boundaries of interactive and AI-driven engagement. Project Challenge: The primary challenge was creating a seamless, real-time AI character transformation system that could generate high-quality, stylized portraits across four distinct aesthetic styles while maintaining recognizable facial features. The system needed to process photos instantly, apply complex style transformations (Anime, Marvel, Techwear, Pixar), and deliver professional-grade output suitable for immediate sharing and printing. Additionally, the experience required custom branding integration to align with Microsoft's visual identity and tech-forward positioning. Solution Approach: Instamedia solved this with the IN:FRAME Instabox platform, featuring real-time AI character generation technology. Guests select their preferred style from four options, take a photo, and receive fully rendered character portraits within seconds. The system analyzes facial features and applies sophisticated style transformations while preserving recognizable characteristics. Custom branded wrap, UI, and buttons perfectly match Microsoft's theme, maximizing brand resonance. QR code integration enables instant on-site downloads, streamlining the sharing experience. Key Technologies: IN:FRAME Instabox AI Character Generation Platform, Real-Time Style Transformation Engine (Anime, Marvel, Techwear, Pixar), Facial Feature Analysis & Recognition System, Custom Branding Integration Technology, QR Code Instant Download Platform, DSLR-Grade Image Processing Pipeline, Multi-Format Export System (4K, High-Res GIFs, Still Images), Professional Output Quality Assurance System.

At MSI’s National Conference, Instamedia delivered a Matrix-style photo booth using twelve synchronized DSLRs to capture smooth, 120-degree freeze-frame shots of guests mid-action. Branded, animated frames enhanced the 3D effect of each output, creating cinematic, shareable keepsakes. The activation aligned seamlessly with MSI’s forward-thinking identity, offering an innovative and visually striking experience that left a lasting impression.

For AEON Credit's Visa Biker Launch, Instamedia developed an AI-powered photo booth that transformed participants into custom biker personas, with their names and personalized messages displayed in real-time on a curved LED arch display. This activation presented unique technical challenges due to the use of two separate photo booths and a non-standard irregular LED screen display. Project Challenge: The primary challenge was creating a seamless, synchronized experience across two independent photo booth units while ensuring content alignment and visual impact on an irregular curved LED arch. The system needed to handle real-time AI avatar generation, personalized text overlay, and precise coordinate mapping for the non-standard display geometry. Solution Approach: Instamedia solved this with a custom-built solution combining precise display mapping technology and seamless live synchronization systems. The deep-learning pipeline transforms portraits into custom biker personas, matching helmets, jackets, and bike aesthetics. Guests can add their names and messages, which the system composites onto both the avatars and the LED screen in real-time, heightening ownership and engagement. Key Technologies: IMX Bespoke AI Avatar Generation Platform, Deep-Learning Biker Persona Transformation Engine, Real-Time LED Coordinate Mapping System, Dual-Booth Synchronization Technology, Personalized Text Overlay & Compositing Engine, Custom Display Geometry Processing, QR Code Instant Download Platform, Real-Time Analytics & Engagement Tracking Dashboard.

To promote Gatsby's men's hairstyling collection, Instamedia developed an AI-powered photo booth that instantly reimagined each guest's hairstyle based on their selected product. Real-time hair transformations paired with branded frames created shareable, eye-catching content that showcased the product's effect before purchase. The activation offered an engaging and convincing try-before-you-buy experience, reinforcing Gatsby's brand identity.

Instamedia delivered a breakthrough automotive photo experience for Leapmotor's C10 roadshow activation, featuring a custom top-down capture system where guests were seated inside the showcase vehicle positioned over a large-scale LED floor display. Participants could select from multiple animated journey scenes—from scenic highways to urban landscapes—that appeared beneath the car, simulating various test-drive environments while highlighting the vehicle's panoramic sunroof feature. This innovative IN:FRAME™ technology integration created memorable brand moments that showcased key product features while generating shareable automotive lifestyle content, perfectly aligning with Leapmotor's vision of connecting technology with adventure.

At Marimekko's Field of Flowers exhibition, Instamedia's high-angle photo booth headlined the event by capturing flattering overhead shots framed by the brand's signature floral patterns. Guests could personalize each photo with custom name text, adding a personal touch. The booth's fully branded wrap, photo frames, and UI reinforced Marimekko's identity, delivering a memorable brand experience.

3CE Pink Space store launch in Malaysia needed an experiential way to turn shoppers into content creators and drive traffic into the new space-themed beauty store. Project Challenge: Standard photo booths or static backdrops couldn’t deliver distinctive, on-brand content that matched 3CE’s pink-space aesthetic or encourage social sharing at scale. Solution Approach: We deployed an IN:Frame™ Mirror 2.0 generative AI photo booth that captured guests on-site, transformed them into pink-space avatars in seconds, printed keepsake photos, and delivered digital downloads via QR to fuel TikTok and Instagram sharing, achieving 916 photos printed and a 92% download rate. Key Technologies: Generative AI styling pipeline, IN:Frame™ Mirror 2.0 capture system, QR-based delivery and download tracking, DSLR-grade imaging, custom 3D pink cosmic assets, and analytics for photo volume and download performance.

At Maybank's Captain America: Brave New World private screening, Instamedia's AI-powered photo booth instantly face-swapped guests into the film’s iconic heroes, letting them see themselves as stars of the show. The branded frame combined the visual identities of Maybank and Captain America, resulting in a poster-style photo that served as a memorable keepsake for every guest.

Drunk Elephant’s first experiential store in Malaysia needed a way to turn casual footfall into meaningful, trackable engagement while educating guests on the brand’s skincare philosophy. Project Challenge: Traditional testers and static displays couldn’t personalise routines, capture structured preference data, or prove impact beyond anecdotal feedback. Solution Approach: We deployed a custom IMX Engine™ interactive skin-type quiz kiosk that registered visitors, asked targeted skincare questions, and used real-time logic to recommend ideal Drunk Elephant products while logging responses into a first-party dataset. Over a single campaign, 723 participants engaged with the experience—converting walk-ins into guided product trials and giving the brand granular insight into customer behaviour and preferences. Key Technologies: IMX Engine™ interactive quiz framework, AI-style logic for recommendation mapping, on-brand motion UI, kiosk hardware integration, and analytics for participation and response data.

To celebrate Leica's 100-year milestone, Instamedia created an interactive quiz that invited guests to explore the brand's rich history through engaging questions and thoughtful storytelling. The branded experience was brought to life with impactful VFX, featuring realistic rope physics that added a dynamic and tactile element to the gameplay. A Smart Redemption system ensured a smooth and seamless prize fulfillment process, delivering a lasting brand impression. Project Challenge: Leica needed a centennial activation that would engage photography enthusiasts, communicate 100 years of heritage, and capture first-party data for CRM—without feeling like a static exhibition. Solution Approach: Instamedia built a web-based interactive quiz with 8 heritage questions, custom rope physics VFX, personalized gamification, and smart redemption (QR/SMS). Registration captured opt-in data; completion triggered prize codes. The experience was deployed in Singapore with 107 registrations and 83% redemption rate. Key Technologies: IMX Engine™ (quiz logic, score tracking, smart redemption), custom rope physics VFX, first-party data collection and CRM API integration, responsive web (mobile and desktop).

For the Princess of Johor's birthday, Instamedia built a Beauty and the Beast-themed AR game on an interactive vending machine. Using Kinect's motion-sensing technology, children caught falling roses with their body movements in a 3D environment inspired by the film. Completing the game triggered the machine to dispense a prize. With vibrant VFX and a themed interface, the experience blended interactive play and automated rewards into a magical and immersive moment. Project Challenge: The client needed a standout activation for a royal children's event that would delight young guests, create memorable moments, and integrate seamlessly with a premium venue. Traditional vending or static games would not suffice; the solution had to combine immersive gameplay with tangible rewards and a beloved story theme. Solution Approach: Instamedia developed a custom interactive vending machine experience featuring a Kinect-powered body-tracking game set in a 3D Beauty and the Beast environment. Children used their movements to catch falling roses on screen; completing the game triggered the physical machine to dispense a prize. Custom 3D assets, branded UI, and VFX matched the theme and ensured a cohesive, magical experience. Key Technologies: IMX Engine™ (gamification platform with score logic, timers, and prize triggers), Kinect motion-sensing (body-tracking for controller-free gameplay), Interactive vending machine integration (automated prize dispensing on game completion), Custom 3D asset creation (themed environment and characters), Modular system integration (sensors and vending hardware).

In collaboration with SSS City Run, Instamedia transformed treadmills into retro 8-bit arcades with a high-energy runner game. A quick photo placed each guest into the game as a pixel avatar, running, jumping, and sliding across the screen as they moved on the treadmill using special sensors. Live leaderboards and prize drops fueled friendly competition across three cities. Project Challenge: Sun and Sands Sports needed a standout activation to promote SSS City Run and flagship store launch—combining fitness, fun, and technology across Singapore, Jakarta, and Dubai. Traditional static displays would not drive engagement or trial. Solution Approach: Instamedia built a treadmill-powered 8-bit running game: photo capture for pixel avatar, sensors for real-time movement, live leaderboards, and prize drops. Deployed across three cities with 693 participants engaged. Key Technologies: IMX Engine™ (game logic, leaderboards, prize triggers), treadmill sensor integration, photo-to-avatar pipeline, modular system (sensors, odd-sized LEDs, mobile).

At Nespresso's Vertuo Pop launch event, a digital panel invited guests to take a flavor quiz to discover which coffee capsule best fit their taste. After registering via mobile, participants answered questions about their preferences, with AI analysis providing tailored recommendations and a redemption code. Developed by Instamedia, this personalized engagement increased awareness of Nespresso's offerings and delivered measurable ROI through data-driven interaction. Project Challenge: Nespresso needed a launch activation that would educate guests on Vertuo Pop range, capture first-party data at scale, and drive redemption without heavy staff dependency. Solution Approach: Instamedia built a personalised AI interactive quiz: mobile registration, preference questions, AI-driven capsule recommendation, and instant redemption code. Deployed at Vertuo Pop launch roadshow in Malaysia; 6,327 emails collected, 98% redemption. Key Technologies: IMX Engine™ (interactive quiz, data collection, result generation), AI-powered recommendation logic, cross-platform (mobile and touch screen), CRM-ready data capture.