
Project Challenge: La Roche-Posay needed an innovative activation for their Anthelios UVMune 400 sunscreen launch that would demonstrate the product's UV protection benefits in a tangible, educational way. The challenge was creating a photobooth experience that captured both normal and UV camera perspectives simultaneously, allowing shoppers to see sunscreen coverage patterns invisible to the naked eye while maintaining brand consistency and engagement. Solution Approach: We developed a custom dual-camera photo booth system powered by IN:FRAME™ technology, featuring synchronized DSLR and UV camera capture. Shoppers positioned themselves at the booth, and the system captured two simultaneous photos: one standard view and one UV-revealed view showing sunscreen coverage. The side-by-side comparison displayed on screen allowed immediate visualization of protection effectiveness, transforming technical product benefits into an engaging, shareable experience. Custom UI/UX design guided users through the process seamlessly. Key Technologies: IN:FRAME™ Custom Dual-Camera UV Photo Booth Platform, Synchronized DSLR + UV Camera Capture System, Real-Time Image Processing Pipeline, Side-by-Side Comparison Display Engine, Custom Branded UI/UX Interface, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation engaged 928 shoppers across 7 days, creating powerful educational moments that demonstrated UV protection effectiveness and drove product understanding through direct visual proof.

Custom-designed interface and guided user flow, directing shoppers where to look and what to do for a seamless branded experience.
Synchronized photos from normal and UV camera, generating dynamic multi-view images for side-by-side comparisons.
Designed and configured the booth to suit the event layout, theme, and visitor flow for maximum engagement.
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📘 Project Quick Summary
Custom dual-camera UV photo booth captured synchronized normal and UV camera photos, revealing sunscreen coverage patterns invisible to the naked eye. Side-by-side comparison, instant QR downloads, educational brand activation.
A custom photobooth system that captures synchronized photos using both a standard DSLR camera and a specialized UV camera simultaneously. The UV camera reveals sunscreen coverage patterns that are invisible to the naked eye, allowing shoppers to see exactly where protection has been applied. The side-by-side comparison displayed on screen transforms technical product benefits into an engaging, educational experience that demonstrates UV protection effectiveness in real-time.
1️⃣ Position & Apply Sunscreen
Shopper positions themselves at the booth and applies La Roche-Posay Anthelios UVMune 400 sunscreen. Guided user flow ensures proper positioning. Custom branded interface matches La Roche-Posay visual identity.
2️⃣ Synchronized Dual Capture
System captures two simultaneous photos: standard DSLR view and UV camera view. UV camera reveals sunscreen coverage patterns invisible to naked eye. Real-time processing prepares side-by-side comparison.
3️⃣ Compare & Download
Side-by-side comparison displayed on screen showing normal view vs UV-revealed protection coverage. Shopper sees exactly where sunscreen has been applied. Instant QR code generated for immediate download and social sharing.
🔬 Visual Proof of Protection
UV camera reveals coverage patterns that are completely invisible to the naked eye. Shoppers see exactly where sunscreen has been applied, creating tangible proof of protection effectiveness. This transforms abstract product claims into visible, understandable benefits.
📸 Educational Side-by-Side Comparison
The synchronized dual capture creates immediate visual comparison between normal view and UV-revealed view. This educational approach helps shoppers understand product benefits through direct experience, not just marketing claims.
🎨 Complete Brand Control
Every element—from UI design to photo frames to booth structure—matches La Roche-Posay brand identity. Custom user flow guides shoppers seamlessly through branded experience, ensuring consistent brand reinforcement at every touchpoint.
📱 Instant Shareable Results
QR code instant download allows shoppers to immediately share their comparison photos on social media. This amplifies brand reach organically while providing shoppers with valuable educational content they want to share with friends and family.
La Roche-Posay Anthelios UVMune 400 Launch
Malaysia
The system uses two cameras positioned to capture the same subject simultaneously: a standard DSLR camera for normal photography and a specialized UV camera that reveals ultraviolet light patterns. When sunscreen is applied, the UV camera shows coverage areas that are completely invisible to the naked eye. The synchronized capture ensures both photos are taken at the exact same moment, creating a perfect side-by-side comparison that demonstrates protection effectiveness.
The UV camera reveals areas where sunscreen has been applied by showing darker coverage patterns against lighter unprotected skin. This visualization makes it immediately clear where protection exists and where it might be missing, helping shoppers understand proper application techniques. For La Roche-Posay Anthelios UVMune 400, the UV camera demonstrated comprehensive coverage and protection effectiveness in real-time.
The UV camera technology accurately reveals sunscreen coverage patterns based on how UV-blocking ingredients interact with ultraviolet light. The visualization shows where protection has been applied and provides a reliable indication of coverage effectiveness. This real-time demonstration helps shoppers understand product benefits through direct visual proof, making abstract protection claims tangible and understandable.
Yes. The system processes both photos instantly and displays them side-by-side on the booth screen within seconds. Shoppers can immediately see the comparison between the normal view and the UV-revealed view, creating an engaging moment of discovery. The instant visualization maximizes impact and helps shoppers understand product benefits through direct experience.
Each shopper receives a unique QR code displayed on screen immediately after capture. They scan the QR code with their smartphone to instantly download both comparison photos to their camera roll. No email required, no manual links—just instant access to their personalized UV protection visualization. From there, they can share to Instagram, WhatsApp, or save for later reference.
Standard photo booths capture only visible light photography. Our dual-camera UV system adds a specialized UV camera that reveals sunscreen coverage patterns invisible to the naked eye. This creates an educational, product-demonstration experience rather than just a photo capture. The side-by-side comparison transforms technical product benefits into engaging, shareable content that demonstrates protection effectiveness.
Absolutely. The dual-camera UV system can be customized for any sunscreen, skincare, or beauty brand activation. We adapt the UI/UX design, photo frames, booth structure, and user flow to match each brand's visual identity. The system works with any UV-blocking product, making it perfect for sunscreen launches, SPF education campaigns, or skincare brand activations that want to demonstrate product effectiveness visually.
From positioning to QR code download: approximately 30-45 seconds. The synchronized dual capture happens instantly, processing takes seconds, and the side-by-side comparison displays immediately. Fast turnaround keeps lines moving at retail activations while ensuring every shopper has time to understand and appreciate the UV protection visualization. The speed creates excitement and encourages multiple visits throughout the event.
Ready for Your UV Photo Booth Activation?
Custom dual-camera UV photo booth powered by IN:FRAME™ technology. Synchronized capture. Side-by-side comparison. Educational brand activation.
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