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IMX Engine™ and IN:Frame™ - Instabox
Flow Festival 2025
Flow Festival 2025
Personalised quiz that determines your Pilates Persona then transforms you into a doll version of the persona
166
Experienced
2
days
AI
Photo / Video
Games
Project Challenge: Flow Festival 2025 needed an engaging, personalized activation that combined interactive quiz functionality with AI-powered character generation. The challenge was creating a seamless experience where guests could discover their Pilates Persona through a custom quiz, then instantly transform into AI-generated toy characters—all within a fast-paced event environment requiring quick throughput and high engagement. Solution Approach: In partnership with Flow Festival 2025, Instamedia crafted a unique Personalised Pilates Quiz powered by both IMX Engine™ and IN:FRAME™ solutions. With our 55-inch Digital Panel, players participated in a personality quiz that revealed their Pilates Persona. After answering all questions, players took a photo that was then transformed into their Pilates Persona based on their quiz answers. The result was a seamless, personalized activation that captured attention and delivered instant shareable moments. Key Technologies: IMX Engine™ Interactive Quiz Platform, IN:FRAME™ AI Photo Capture System, AI Toy Character Generation Engine, Real-Time Persona Mapping Logic, QR Code Instant Download System, Custom UI/UX Design.
AI generates personalized character portraits in seconds based on the answers from the personalised quiz.
Participants will discover their Pilates Persona through a series of customised questions, with responsive animations for each choice you make.
Custom visuals keep the experience on-brand and memorable.
Scan to instantly receive and share digital copies without the hassle of e-mails and manual links required.
📘 Project Quick Summary
166 guests discovered their Pilates Persona through a custom interactive quiz, then instantly transformed into unique AI-generated toy characters. 2-day immersive experience powered by IMX Engine™ + IN:FRAME™.
Guests answer 8 Pilates-style questions analyzed by IMX Engine™, then take a photo and get transformed into their AI-generated toy character persona via IN:FRAME™.
🤖 Custom IMX Engine™ Quiz Logic
8 questions mapped to 5 personas (Mindful, Strong, Balanced, Flexible, Disciplined).
📷 IN:FRAME™ AI Photo Capture
Precision framing for AI-ready composition and consistent outputs.
🎨 AI Toy Character Generation
Persona-matched toy character generation in seconds.
📱 Instant QR Sharing
Branded print with QR for instant 4K digital download—no email needed.
📍 Activation Location
Flow Festival 2025 Event Venue
2-day interactive activation experience
IMX Engine™ analyzes answers in real-time and maps responses to persona traits across the 5 Pilates Persona types.
Guests take a photo and are transformed into their persona-matched AI toy character, then receive a branded print + QR download.
Approximately 90 seconds end-to-end, designed for smooth event throughput.
Yes—questions, personas, UI, and AI character styles can be rebuilt for other themes and brand universes.
Powered by IN:FRAME™ AI photo capture system combined with advanced AI character generation algorithms. The system analyzes facial features and persona traits to create unique toy character transformations in seconds.
100% accuracy achieved through IMX Engine™'s real-time analysis of quiz responses. The system maps answers across 5 distinct persona types (Mindful, Strong, Balanced, Flexible, Disciplined) with precise matching logic.
Yes! Guests receive instant branded prints with QR codes for 4K digital downloads. 78% social share rate achieved at Flow Festival 2025. No email links or manual processes required—instant sharing capability built into the experience.
Combines interactive quiz logic with AI-powered character transformation—not just a quiz or photobooth, but a complete personalized journey. Custom-built IMX Engine™ + IN:FRAME™ technology delivers seamless integration impossible with template platforms.
Ready for Your Custom Interactive Experience?
Custom interactive quiz + AI character generation. 100% in-house IMX Engine™ + IN:FRAME™ technology.
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