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IMX Engine™ and IN:Frame™ - Instabox
Flow Festival 2025
Flow Festival 2025
Personalised quiz that determines your Pilates Persona then transforms you into a doll version of the persona
166
Experienced
2
days
AI
Photo / Video
Games
In partnership with Flow Festival 2025, Instamedia crafted a unique Personalised Pilates Quiz that transform's you into your Pilates Persona! With our 55 inch Digital Panel, players participated in a personlity quiz that reveals your Pilates Persona. After answering all the questions given, the player will take a photo that will then be transformed to the Pilates Persona based on the answers. Powered by both our IMX Engine™ and IN:Frame™ solutions, the results was a seamless, personalised activation that captured attention.
AI generates personalized character portraits in seconds based on the answers from the personalised quiz.
Participants will discover their Pilates Persona through a series of customised questions, with responsive animations for each choice you make.
Custom visuals keep the experience on-brand and memorable.
Scan to instantly receive and share digital copies without the hassle of e-mails and manual links required.
📘 Project Quick Summary
166 guests discovered their Pilates Persona through our exclusive custom interactive quiz, then instantly transformed into unique AI-generated toy characters. 2-day immersive experience powered by IMX Engine™ + IN:FRAME™.
This exclusive experience combines custom interactive quiz logic with AI character generation. Guests answer 8 Pilates-style questions analyzed by our proprietary IMX Engine™, then get instantly transformed into their unique AI-generated toy character persona using IN:FRAME™ technology.
🤖 Custom IMX Engine™ Quiz Logic
8 proprietary questions analyze personality traits, mapped to 5 distinct Pilates Personas (Mindful, Strong, Balanced, Flexible, Disciplined)
Guest photo captured with precision framing, AI-ready composition for instant transformation
🎨 AI Toy Character Generation
IN:FRAME™ AI transforms guest into unique toy character matching their quiz-determined persona in seconds
📱 Instant QR Sharing
Guests receive branded print with unique QR code for instant 4K digital download—no email needed
✓ Fully Custom Interactive Quiz
Not templates. Built specifically for Flow Festival's Pilates brand universe with 8 proprietary questions
✓ Proprietary Persona Mapping
IMX Engine™ analyzes responses in real-time to match guests with their perfect Pilates Persona
✓ AI Character Accuracy
IN:FRAME™ AI generates unique toy characters with 100% consistency across all 5 personas
✓ Brand-Aligned Experience
Every UI element, toy design, and animation perfectly matches Flow Festival's premium aesthetic
✓ Seamless Integration
IMX Engine™ quiz flows directly to IN:FRAME™ photobooth—one continuous, frictionless journey
✓ High Engagement Results
78% social sharing rate (vs. 40-50% standard booths)—guests love sharing their unique persona toys
Our proprietary IMX Engine™ analyzes your answers to 8 custom Pilates-style questions in real-time. Each response maps to persona traits: Mindful (balance & flow), Strong (power & intensity), Balanced (harmony), Flexible (adaptability), or Disciplined (precision). Your unique combination determines your persona.
You instantly move to the IN:FRAME™ photobooth, take a photo, and our AI transforms you into a unique toy character matching your determined persona. The AI generation takes just 15-20 seconds, then you get a branded print with QR code.
IN:FRAME™ uses advanced AI art generation trained specifically for toy character aesthetics. Your photo is analyzed for composition, then transformed into a custom toy character with clothing, accessories, and styling that matches your Pilates Persona type.
Approximately 90 seconds: Quiz completion (30-40 seconds) + Photo capture & AI generation (15-20 seconds) + Print processing (15-20 seconds). Designed for high-volume event flow without sacrificing quality.
Each print includes a unique QR code. Guests scan directly from their printout using any smartphone. The QR links to their 4K photo + toy character image for instant download—no email links, no registration needed.
Yes. The 8 quiz questions, 5 persona types, and AI toy character design are 100% customizable. We can rebuild the IMX Engine™ logic and IN:FRAME™ character generation for any brand's personality framework or event theme.
Ready for Your Custom Interactive Experience?
Custom interactive quiz + AI character generation. 100% in-house IMX Engine™ + IN:FRAME™ technology. Fully branded, fully exclusive.
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