.gif)
Project Challenge: F&N needed an innovative product launch activation for their new Teh Tarik that would drive product sampling and engagement across multiple locations nationwide. The challenge was creating an immersive, hands-on experience that highlighted the signature bubbling foam effect of authentic teh tarik, encouraged product trial through gamification, and seamlessly integrated with a vending machine system for instant product dispensing—all while maintaining brand consistency and maximizing participation across 13 diverse retail locations throughout Malaysia. Solution Approach: We developed a sensor-based gamified vending machine that invited guests to shake a life-sized prop of F&N's Teh Tarik can to fill up an on-screen tarik stream before time ran out. The branded physical shaker tracked motion through sensors, mimicking the authentic teh tarik pull for intuitive, playful control. If participants successfully completed the challenge within the time limit, the actual product would be dispensed for guests to enjoy. This sensory-driven activation offered a fun and engaging way to introduce the drink, highlighting the signature bubbling foam effect that mirrors the authentic teh tarik experience. Custom wrap, UI, and game elements perfectly matched the F&N brand theme, maximizing brand resonance. Key Technologies: IMX Engine Interactive Vending Machine Platform, Sensor-Based Motion Tracking System, Shake-to-Win Gamification Engine, Real-Time Tarik Stream Animation System, Product Dispensing Automation, Branded UI/UX Integration, Multi-Location Deployment System, Real-Time Analytics Dashboard. The activation engaged 12,857+ participants across 13 locations nationwide, successfully driving product sampling while creating memorable brand moments.
Custom wrap, UI, and game elements perfectly match the theme, maximizing brand resonance.
Branded physical shaker tracks motion, mimicking teh tarik pull for intuitive, playful control.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
Completing challenge triggers immediate can release, rewarding effort with tangible product sampling.
📘 Project Quick Summary
Sensor-based shake-to-win vending machine deployed across 13 locations nationwide in Malaysia. Interactive gamification with branded shaker prop and instant product dispensing. Powered by Instamedia's IMX Engine™.
A sensor-based gamified vending machine that challenges participants to shake a branded prop to fill an on-screen tarik stream. Successful completion dispenses F&N's Teh Tarik product. This immersive, hands-on experience invited guests to shake a life-sized prop of the brand's Teh Tarik can to fill up an on-screen tarik stream before time ran out.
F&N Teh Tarik "Biar Ori, Baru Sempoi" Launch
13 Locations Nationwide, Malaysia
A sensor-based gamified vending machine that challenges participants to shake a branded prop to fill an on-screen tarik stream. Successful completion dispenses F&N's Teh Tarik product. This immersive, hands-on experience invited guests to shake a life-sized prop of the brand's Teh Tarik can to fill up an on-screen tarik stream before time ran out. If they were successful, the actual product would be dispensed for guests to enjoy.
Participants shake a life-sized branded Teh Tarik can prop equipped with motion sensors. The sensors track movement to fill an on-screen tarik stream animation. If completed within the time limit, the machine dispenses an actual F&N Teh Tarik can. This sensory-driven activation offered a fun and engaging way to introduce the drink, highlighting the signature bubbling foam effect that mirrors the authentic teh tarik experience.
The activation ran at 13 locations nationwide across Malaysia, engaging over 12,857 participants during the product launch campaign. The vending machine was strategically placed at high-traffic retail locations, shopping malls, and brand activation events to maximize engagement and product sampling opportunities.
Powered by Instamedia's IMX Engine™ platform, featuring sensor-based motion tracking, interactive gamification mechanics, and automated product dispensing systems. The solution includes custom wrap, UI, and game elements that perfectly match the F&N brand theme, maximizing brand resonance and engagement.
Yes, Instamedia offers custom interactive vending machine solutions for brand activations, product launches, and corporate events. The IMX Engine™ platform is infinitely scalable and can be customized for different campaign objectives. Contact us for a quote and to discuss your specific requirements.
The F&N interactive vending machine combines physical interaction with digital gamification. The branded shaker prop tracks motion, mimicking the authentic teh tarik pull for intuitive, playful control. Game mechanics infuse every step, boosting engagement and reinforcing the brand story. Completing the challenge triggers immediate product release, rewarding effort with tangible product sampling.
Typical setup time for a custom interactive vending machine activation is 2-3 weeks for customization, including UI design, game mechanics, sensor integration, and branding. The IMX Engine™ platform is modular and connects seamlessly with multiple systems including sensors and interactive vending machines, enabling faster deployment for repeat activations.
Ready for Your Interactive Vending Machine Activation?
Sensor-based interactive vending machines powered by IMX Engine™. Custom gamification, branded experiences, and instant product dispensing for memorable brand activations.
Get Quote WhatsApp Us Now
.svg){kind=small}