
For Konvensyen Nasional Reformasi Perkhidmatan Awam 2025 in Putrajaya, Instamedia developed an AI holographic avatar experience that transformed a ministerial welcome address into an interactive digital engagement solution. Due to scheduling constraints preventing a video reshoot, the recorded ministerial footage was converted into a digital avatar and presented via a large-scale holographic holobox display, enabling 1,173+ government attendees to explore key reform messages interactively with QR code navigation for extended information access. Project Challenge: The primary challenge was creating an engaging digital experience when scheduling constraints prevented a ministerial reshoot, requiring transformation of existing recorded footage into an interactive avatar format that could deliver key reform messages effectively to government officials and civil servants. The solution needed to modernize public sector communication while maintaining the authoritative presence of ministerial messaging. Solution Approach: Instamedia solved this by leveraging IMX Engine™ technology to transform the recorded ministerial footage into a digital AI avatar displayed on a holographic holobox. The system enabled interactive content exploration beyond traditional video playback, with integrated QR codes providing instant access to extended information and documentation. The holographic interface allowed attendees to navigate between different information options, key reform messages, and policy details seamlessly. Key Technologies: IMX Engine™ Interactive Technology Platform, AI Avatar Transformation Engine, Holographic Holobox Display System, QR Code Integration & Navigation System, Real-Time Content Delivery Platform, Interactive Navigation Interface, Government Sector Communication Modernization Tools, Multi-Language Support Capabilities.

Avatar content showcased on a large-scale holographic display for impactful public viewing.
Users explore multiple information options through holographic interface and access extended information via integrated QR codes.
Professional on-site filming of the minister delivering key messages for the national convention.
Combined avatar technology, holographic display, and interactive navigation to modernise public sector communication.














📘 Project Quick Summary
Interactive AI holographic avatar delivering ministerial messages at Malaysia's National Civil Service Reform Convention 2025 in Putrajaya. Transformed scheduling constraints into innovative digital engagement using holographic holobox display, QR navigation, and IMX Engine™ technology.
An interactive AI holographic avatar experience developed for Konvensyen Nasional Reformasi Perkhidmatan Awam 2025 (National Civil Service Reform Convention) in Putrajaya. Due to scheduling constraints preventing a ministerial reshoot, the recorded footage was transformed into a digital avatar and presented via a holographic holobox display. Powered by IMX Engine™, the solution enabled 1,173+ government attendees to explore key reform messages interactively with QR code navigation for extended information access.
🏢 Putrajaya Convention Centre
Malaysia's federal government administrative center. Konvensyen Nasional Reformasi Perkhidmatan Awam 2025. 2-day activation engaging government officials and civil servants.
Traditional video displays require reshoots when schedules change. The AI holographic avatar transformed existing ministerial footage into an interactive digital experience, eliminating the need for VIP reshoots. When scheduling constraints prevented a ministerial reshoot, the recorded footage was seamlessly converted into a digital avatar, ensuring message delivery without disrupting ministerial schedules.
Standard video playback is passive and forgettable. The holographic avatar enabled 1,173+ attendees to actively explore key reform messages through interactive navigation, QR code access, and multiple information options. Attendees engaged with content beyond traditional video playback, creating memorable experiences that reinforced public sector transformation messaging.
Traditional government communication methods feel outdated to younger staff. The AI holographic avatar modernized public sector communication through cutting-edge digital transformation technology, resonating with younger government employees while maintaining the authoritative presence of ministerial messaging. The technology showcased Malaysia's commitment to innovation in public sector modernization.
Standard video displays offer fixed content with no expansion. The holographic avatar integrated QR codes providing instant access to extended information, documentation, and policy details. Attendees could explore multiple information options seamlessly, creating a self-service digital engagement experience without requiring staff assistance, maximizing information delivery efficiency.
An AI holographic avatar is a digital representation of a person displayed through holographic technology. For Konvensyen Nasional Reformasi Perkhidmatan Awam 2025, the ministerial welcome address was transformed into an interactive digital avatar and presented via a holobox display, allowing 1,173+ attendees to explore key reform messages interactively about public sector transformation.
Due to scheduling constraints preventing a video reshoot, the recorded ministerial footage was transformed into a digital AI avatar using avatar technology. The avatar was displayed on a large-scale holographic holobox throughout the 2-day convention in Putrajaya, enabling 1,173+ visitors to interact with multiple information options and access extended content via integrated QR codes.
The AI holographic avatar was deployed at Konvensyen Nasional Reformasi Perkhidmatan Awam 2025 in Putrajaya, Malaysia's federal government administrative center, over 2 days in 2025. The activation engaged 1,173+ government officials and civil servants with interactive ministerial messages on public sector reform and digital transformation.
IMX Engine™ is Instamedia's proprietary interactive technology platform. It powered the holographic avatar display system, interactive navigation interface, QR code integration, and content management for the Konvensyen activation. The platform enables real-time content delivery and user interaction tracking for government and corporate events.
Absolutely. The IMX Engine™ platform is infinitely scalable for ministerial addresses, government conventions, corporate conferences, and public sector communications. Whether single-day events or multi-location roadshows, the digital avatar technology adapts easily. The technology enables flexible content presentation even with scheduling constraints. Typical setup time is 2-3 weeks for customization.
AI holographic avatars provide scheduling flexibility (eliminates VIP reshoot requirements when schedules change), enable interactive content exploration beyond traditional video playback, support multiple language options for diverse audiences, allow content updates without reshoots, and modernize public sector communication through engaging digital transformation technology that resonates with younger government staff.
Attendees interact through an intuitive holographic interface displayed on the holobox that allows them to navigate between different information options, key reform messages, and policy details. Integrated QR codes provide instant access to extended information and documentation, creating a seamless self-service digital engagement experience for government sector audiences without requiring staff assistance.
1,173+ government officials and civil servants experienced the ministerial AI holographic avatar across the 2-day Konvensyen Nasional Reformasi Perkhidmatan Awam 2025 in Putrajaya. 100% message delivery rate was achieved, ensuring every attendee had access to the full ministerial address and reform information through the interactive holographic display system.
The holographic avatar interface displays integrated QR codes that attendees can scan with their smartphones. Scanning a QR code instantly opens extended information, documentation, policy details, or additional resources related to the reform messages. This creates a seamless bridge between the holographic display and attendees' mobile devices, enabling self-service information access without requiring staff assistance.
Unlike traditional video displays that offer passive, one-way communication, the AI holographic avatar enables interactive engagement. Attendees can navigate between different information options, access extended content via QR codes, and explore reform messages at their own pace. The technology transforms scheduling constraints into opportunities, eliminates reshoot requirements, and modernizes public sector communication through cutting-edge digital transformation.
The Konvensyen Nasional Reformasi Perkhidmatan Awam 2025 activation successfully engaged 1,173+ government officials and civil servants with interactive ministerial messages, achieving 100% message delivery rate. The AI holographic avatar transformed scheduling constraints into innovative digital engagement, modernized public sector communication, and demonstrated Malaysia's commitment to digital transformation in government sector modernization.
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AI holographic avatars powered by IMX Engine™. Interactive content delivery. QR navigation. Perfect for ministerial addresses and conventions.
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