Blending Tiger's Brand And Motion Tracking Into An Exciting Cocktail of Fun.

For Tiger’s new flavoured lager launch, Instamedia created a 3D AR fruit-slicing game with real-time body motion tracking. Players cut on-screen fruit using hand gestures, scoring points with each move. Despite tight timelines, we delivered a visually striking experience that captured the bold essence of the brand.

10/10

satisfaction

100%

Merch Redemption

1,320,500

event impression

48%

𝗯𝗼𝗼𝘀𝘁𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁

KEY FEATURES

High Impact Visual

- VFX
- Realistic Water Shaders
- Dynamic Lighting

Motion Body Tracking

- Accurate Movement Tracking
- Smooth game integration

3D Asset Creation

- Detailed Product Model
- Parallax Board Effect
- Atmospheric Bar Background

WHERE SOJU MEETS GAMEPLAY

1
‍

IDEATION: Polishing the Glass

Tiger wanted a launch moment that would turn heads and get people moving. Instead of going with a typical touch-based experience, we proposed a motion-tracked fruit-slicing game that brought the drink’s fruity flavour profile into the spotlight. By using body tracking and AR visuals, the experience became something guests could physically engage with, tying the energy of the gameplay to the drink’s bold personality.

2
‍

EXECUTION: Mixing the Perfect Blend

With the idea approved and timelines tight, our team moved quickly. We developed a real-time AR game that responded to full-body gestures, building custom fruit assets, a detailed product model, and a stylised bar setting with layered visuals. Motion tracking was tuned for accuracy and speed, while lighting, shaders, and fluid effects gave the game a fresh, animated look that felt alive without overwhelming the user.

3
‍

INTERACTION: Slice, Score, Drink

Guests stepped into the play zone, where motion tracking captured their hand movements in real time. Fruit appeared onscreen at steady intervals, and players used physical gestures to slice through as many as possible within the time limit. Each accurate swipe earned points, encouraging quick reactions and focused attention.

BEHIND THE BUZZ

We designed the UI for a motion-controlled game inspired by Fruit Ninja, where players slice fruits using real-time body tracking. The interface is minimal and intuitive, allowing users to jump straight into the action. Every element, from menus to score displays, was crafted to complement fast-paced gameplay and enhance the interactive experience.

1
‍

High Impact Visuals

- VFX
- Realistic Water Shaders
- Dynamic Lighting

2
‍

3D Asset Creation

- Detailed Product Model
- Parallax Board Effect
- Atmospheric Bar Background

DESIGN PROCESS

We design UI by starting with wireframes and refining them into clean, functional interfaces using Adobe. For 3D, I model and animate assets in Blender, then optimize and integrate them into the design to enhance interaction and visual appeal.