Tiger wanted a launch moment that would turn heads and get people moving. Instead of going with a typical touch-based experience, we proposed a motion-tracked fruit-slicing game that brought the drink’s fruity flavour profile into the spotlight. By using body tracking and AR visuals, the experience became something guests could physically engage with, tying the energy of the gameplay to the drink’s bold personality.

With the idea approved and timelines tight, our team moved quickly. We developed a real-time AR game that responded to full-body gestures, building custom fruit assets, a detailed product model, and a stylised bar setting with layered visuals. Motion tracking was tuned for accuracy and speed, while lighting, shaders, and fluid effects gave the game a fresh, animated look that felt alive without overwhelming the user.

Guests stepped into the play zone, where motion tracking captured their hand movements in real time. Fruit appeared onscreen at steady intervals, and players used physical gestures to slice through as many as possible within the time limit. Each accurate swipe earned points, encouraging quick reactions and focused attention.