Tech-driven Brand Activation Projects

For the launch of Tiger’s new flavoured lager, Instamedia developed a 3D AR fruit-slicing game, which was controlled using real-time body motion tracking. Despite tight timelines, the experience was immersive, visually striking, and captured the bold essence of the brand and featured product. Designed to engage players from start to finish, it delivered high engagement and strong brand recall.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, turning the showcase into a dynamic and engaging experience that drove interaction, extended dwell time, and sparked social buzz.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.

At Wefic’s booth during the OTC Exhibition 2024, Instamedia introduced a browser-based multiplayer game where scanning a QR code turned any phone into a tap-to-fly controller. Guests piloted submarines through an animated ocean on a large shared screen, with up to 10 players competing for the top leaderboard spot. Designed for instant access with no app downloads required, this low-friction activation boosted booth traffic, drove high engagement, and delivered a standout interactive experience.

At Shu Uemura’s City Mart pop-up, Instamedia designed a dual-angle photo booth that brought the campaign’s cup noodle theme to life. Guests posed with a physical cup noodle prop, while a 3D microwave-style interface displayed a digitally animated version with realistic steam and lighting effects. This seamless blend of physical and digital elements reinforced brand storytelling and demonstrated Instamedia’s dedication to creating visually immersive experiences that resonate with audiences.

At Maybank’s Group Awards Night, Instamedia’s Unveil Glass Booth let guests draw on a glass pane with glowing fluorescent markers while being recorded in real time. Their creations were replayed live on a massive LED screen, enhanced with animated frames that matched the event’s vibrant theme. Videos were instantly sharable via QR code, drawing crowds and sparking genuine engagement throughout the event.

To celebrate Charlotte Tilbury’s official launch in Malaysia, Instamedia created a dazzling, fully enclosed photo booth that reflected the brand’s signature glamour and the event’s Broadway-inspired aesthetic. Guests customized their photos with animated, launch-themed stickers and received unique, newspaper-sized prints. Digital copies were instantly accessible via QR, creating a lasting brand impression.

At MyFintech 2025, we partnered with OCBC to launch a fully branded AI Toy Box activation inspired by the viral “doll-in-a-box” trend. Guests visited the booth, posed for a photo, and our AI photobooth instantly transformed them into futuristic character placed inside a collectible-style box design. Each output featured custom name personalization and OCBC’s branding, creating a unique keepsake for every participant. This activation blended AI face-swap technology, immersive visual design, and a custom-built branded structure, delivering a highly shareable and engaging brand experience.

For the launch of La Roche-Posay’s Anthelios UVMune 400 sunscreen, we developed a custom dual-camera photo booth that allowed shoppers to experience the product’s benefits in real-time. The booth captured two photos: one using a normal camera and another with a UV camera, highlighting the sunscreen’s protective coverage. We provided custom UI/UX design, brand integration, and structural setup consultation, ensuring the activation was visually striking, educational, and engaging.

For the launch of the new YSL perfume, we engineered a bespoke fragrance-dispensing system for the KLCC Tunnel, designed to immerse visitors in the brand’s signature scent. Every element, from the housing to the dispensing mechanism was custom-designed in-house, ensuring seamless integration. Using four synchronized machines, the system dispenses perfume at precisely timed intervals, creating a consistent and captivating fragrance experience throughout the tunnel. The challenge lay in meeting KLCC’s strict guidelines—no drilling, no exposed wiring, and rigorous safety requirements. Through three rounds of proposals, we refined our concepts and delivered a fully compliant, precision-engineered solution that met both the venue’s restrictions and the client’s vision.

For YSL’s roadshow, we developed a fully branded, web-based Digital Journey paired with Smart Stamp technology—eliminating the need for physical stamp cards. Shoppers simply scanned a QR code to begin their journey across five curated stations. Each completed activity was validated using a Smart Stamp via their phone. This system enabled real-time interaction tracking, seamless registration (pre-event or on-site), and full integration with YSL’s API—ensuring customer data insights without storing sensitive information. Designed for convenience, scalability, and brand engagement, this activation brought digital precision to physical experiences.

To celebrate the opening of PUMA’s largest Southeast Asia flagship, Instamedia created a custom branded AR game that combined movement, brand energy, and cutting-edge visuals. Guests registered on iPads and selected one of four themed environments before running in place on a Kinect sensor-tracked platform. Their motion propelled them through the 3D world shown on a massive L-shaped LED wall, delivering an immersive, fast-paced experience enhanced by real-time gameplay and live leaderboard rankings.

At Huawei’s Private Conference, Instamedia developed an interactive LED touchscreen game that let guests steer Huawei-branded trains through a stylized Bangkok cityscape. Participants swiped to switch tracks and collect train tickets featuring Huawei products, with the train’s speed increasing as the timer counted down. The faster their reactions, the higher their score. This high-energy activation showcased Huawei’s technological leadership and was thoughtfully designed to resonate with Bangkok's Minister of Transportation in attendance.

For IHH’s “Ready For You” campaign, Instamedia developed an interactive CPR training game that used rhythm and beats to guide the timing of each chest compression. The kiosk featured a physical mannequin equipped with sensors, allowing participants to practice in real time while following on-screen demonstrations and cues. At the end of the session, users received an accuracy score accompanied by celebratory visuals, transforming lifesaving education into an engaging and memorable experience.

For Mid Valley’s Chinese New Year celebration, Instamedia designed an interactive kiosk that let guests write festive calligraphy in a modern digital format. After scanning their Mid Valley app membership QR code, participants selected from four traditional greetings. With realistic brushstroke simulation and seamless back-end integration, tthe activation blended cultural tradition with technology, effectively boosting engagement while encouraging app sign-ups.

This custom-built webAR game was developed by Instamedia for Hennessy’s exclusive Year of the Snake launch. Set in a vibrant, Chinese New Year-themed world, players controlled an animated snake to collect gold ingots and limited-edition Hennessy bottles while avoiding obstacles. Each 3D asset was crafted to reflect the brand’s premium aesthetic, creating an immersive experience that elevated their product's exclusivity.

Developed by Instamedia using cutting-edge LIDAR technology, a 3D stadium was projected onto Impact Cloth to create an immersive and authentic football experience. Players took real shots with a football against an AI goalkeeper, blending physical play with digital interaction. Sensors tracked every goal scored, while a live scoreboard encouraged friendly competition. Branded billboards and jerseys reinforced Tudor’s identity throughout, tying the entire activation seamlessly back to the brand.

To promote F&N’s new product, Instamedia developed an immersive, hands-on experience that invited guests to shake a life-sized prop of the brand’s Teh Tarik can to fill up an on-screen tarik stream before time ran out. If they were successful, the actual product would be dispensed for guests to enjoy. This sensory-driven activation offered a fun and engaging way to introduce the drink, highlighting the signature bubbling foam effect that mirrors the authentic teh tarik experience--all made possible with F&N’s product.

Instamedia crafted a custom gamified experience for the launch of Astro’s FRAMED drama series, blending interactive gameplay with immersive storytelling and live reaction capture. Guests began by watching a teaser trailer before being thrown into a memory game, with flashing red lights and sirens ramping up the tension as time ran out. A hidden camera recorded their genuine reactions, later delivered as split-frame photos that captured the shift from calm curiosity to full-blown surprise and created a striking, memorable takeaway.

At Kiehl’s Bones’ World Roadshow, Instamedia’s AI Photobooth delivered a seamless experience by automatically removing photo backgrounds and replacing them with a custom Bones World branded backdrop, all within seconds. The high-speed, high-quality processing left guests impressed, highlighting IN:FRAME’s advanced capabilities and positioning it as a standout in interactive imaging tech. The instant sharing experience drove organic engagement across social platforms.

At Microsoft’s booth at Tec D Exchange 2025, Instamedia’s AI-powered photo booth invited guests to reimagine themselves in one of four distinct styles—Anime, Marvel, Techwear, or Pixar. Once a style was selected, the booth generated a fully rendered character based on each attendee’s photo. This interactive and personalized experience blended creativity and technology, reflecting Microsoft’s commitment to pushing the boundaries of interactive and AI-driven engagement.

At MSI’s National Conference, Instamedia delivered a Matrix-style photo booth using twelve synchronized DSLRs to capture smooth, 120-degree freeze-frame shots of guests mid-action. Branded, animated frames enhanced the 3D effect of each output, creating cinematic, shareable keepsakes. The activation aligned seamlessly with MSI’s forward-thinking identity, offering an innovative and visually striking experience that left a lasting impression.

For AEON’s Credit Visa Biker Launch, Instamedia developed an AI photobooth that transformed participants into bikers, with their name and message displayed in real time on a curved LED arch. The activation presented a technical challenge due to the use of two separate booths and a non-standard screen display. Instamedia solved this with a custom solution combining precise display mapping and seamless live syncing, ensuring the content remained alligned and visually impactful.

To promote Gatsby’s men’s hairstyling collection, Instamedia developed an AI-powered photo booth that instantly reimagined each guest’s hairstyle based on their selected product. Real-time hair transformations paired with branded frames created shareable, eye-catching content that showcased the product’s effect before purchase. The activation offered an egnaging and convincing try-before-you-buy experience, reinforcing Gatsby’s brand identity.

Instamedia delivered a breakthrough automotive photo experience for Leapmotor's C10 roadshow activation, featuring a custom top-down capture system where guests were seated inside the showcase vehicle positioned over a large-scale LED floor display. Participants could select from multiple animated journey scenes—from scenic highways to urban landscapes—that appeared beneath the car, simulating various test-drive environments while highlighting the vehicle's panoramic sunroof feature. This innovative IN:FRAME™ technology integration created memorable brand moments that showcased key product features while generating shareable automotive lifestyle content, perfectly aligning with Leapmotor's vision of connecting technology with adventure.

At Marimekko’s Field of Flowers exhibition, Instamedia’s high-angle photo booth headlined the event by capturing flattering overhead shots framed by the brand’s signature floral patterns. Guests could personalize each photo with custom name text, adding a personal touch. The booth’s fully branded wrap, photo frames, and UI reinforced Marimekko’s identity,delivering a memorable brand experience.

Using our AI-powered photobooth, guest photos were instantly AI generated into stunning, space-themed portraits infused with 3CE’s signature pink palette and cosmic motif. As pioneers of full generative AI Photobooths in Malaysia, this immersive activation enhanced social sharing and foot traffic while staying true to the brand’s visual identity.

At Maybank's Captain America: Brave New World private screening, Instamedia's AI-powered photo booth instantly face-swapped guests into the film’s iconic heroes, letting them see themselves as stars of the show. The branded frame combined the visual identities of Maybank and Captain America, resulting in a poster-style photo that served as a memorable keepsake for every guest.

At Drunk Elephant’s first experiential store in Malaysia, guests engaged with an interactive skin-type quiz via a custom-built kiosk that provided personalized product recommendations based on their answers. The system captured valuable data to help the brand better understand customer behavior and preferences. With responsive animations and a vibrant, on-brand interface, Instamedia transformed the retail journey into a smart, engaging experience that supplied meaningful insights.

To celebrate Leica’s 100-year milestone, Instamedia created an interactive quiz that invited guests to explore the brand’s rich history through engaging questions and thoughtful storytelling. The branded experience was brought to life with impactful VFX, featuring realistic rope physics that added a dynamic and tactile element to the gameplay. A Smart Redemption system ensured a smooth and seamless prize fulfillment process, delivering a lasting brand impression.

For the Princess of Johor’s birthday, Instamedia built a Beauty and the Beast-themed AR game on an interactive vending machine. Using Kinect’s motion-sensing technology, children caught falling roses with their body movements in a 3D environment inspired by the film. Completing the game triggered the machine to dispense a prize. With vibrant VFX and a themed interface, the experience blended interactive play and automated rewards into a magical and immersive moment.

In collaboration with SSS City Run, Instamedia transformed treadmills into retro 8-bit arcades with a high-energy runner game. A quick photo placed each guest into the game as a pixel avatar, running, jumping, and sliding across the screen as they moved on the treadmill using special sensors. Live leaderboards and prize drops fueled friendly competition across three cities.

At Nespresso’s Vertuo Pop launch event, a digital panel invited guests to take a flavor quiz to discover which coffee capsule best fit their taste. After registering via mobile, participants answered questions about their preferences, with AI analysis providing tailored recommendations and a redemption code. Developed by Instamedia, this personalized engagement increased awareness of Nespresso’s offerings and delivered measurable ROI through data-driven interaction.