the unreal experience

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.

2673

participants experienced

92%

completed journey

68%

engaged interactively

10/10

satisfaction

Motion
Body Tracking

Real-Time
Interaction

3D Assets
Creations

Visual
Effects

understanding the unreal process

storyboarding

To showcase Nike’s Air Max DN, we developed an interactive AR Display for the “Unreal Studio” event. The experience featured Masyadi Mansoor’s garment designs with motion-responsive dynamic spheres inspired by Nike’s cushioning tech.

creation

Referencing Masyadi Mansoor’s original sketches, we crafted high-fidelity 3D garments with detailed textures and realistic cloth simulation. These digital replicas brought each outfit to life in AR, allowing users to explore every element up close.

debugging

We engineered an AR system using motion tracking and custom physics to move spheres dynamically around the garments, triggered by user gestures. Assets were optimized for smooth, real-time performance, and color variations were tested to align with Nike’s branding.

execution

Visitors were free to interact with the immersive AR display by approaching it and moving their body. Spheres would spring to life around the featured garment while it slowly rotate 360 degrees, successfully attracting curious crowds.