the unreal experience

Instamedia crafted a custom gamified experience for the launch of Astro’s FRAMED drama series, blending interactive gameplay with immersive storytelling and live reaction capture. Guests began by watching a teaser trailer before being thrown into a memory game, with flashing red lights and sirens ramping up the tension as time ran out. A hidden camera recorded their genuine reactions, later delivered as split-frame photos that captured the shift from calm curiosity to full-blown surprise and created a striking, memorable takeaway.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.

For Mid Valley’s Chinese New Year celebration, Instamedia designed an interactive kiosk that let guests write festive calligraphy in a modern digital format. After scanning their Mid Valley app membership QR code, participants selected from four traditional greetings. With realistic brushstroke simulation and seamless back-end integration, tthe activation blended cultural tradition with technology, effectively boosting engagement while encouraging app sign-ups.