Interactive Gamification with Candid Photobooth

A hidden camera is embedded within the custom-built branded doorway structure, positioned to capture guests' genuine reactions at peak emotional moments. The camera activates during the memory game's tension-building phase, recording reactions as flashing red lights and sirens ramp up suspense. The system captures the dramatic shift from calm curiosity to full-blown surprise, later processed into split-frame branded photos that showcase authentic emotional responses.

After watching the teaser trailer, guests enter a memory game where they must recall and match elements from the trailer or series. As time runs out, countdown cards echo the drama, building tension before the reveal. The game mechanics are designed to create suspense and engagement while maintaining the show's narrative atmosphere. Dynamic SFX and lighting heighten suspense at critical moments, creating an immersive experience that authentically represents the FRAMED series.

Flashing red lights and sirens activate during critical moments of the memory game, ramping up tension as time runs out. These dynamic elements heighten suspense and create dramatic atmosphere that authentically represents the FRAMED series' suspenseful narrative. The SFX and lighting are synchronized with game mechanics to maximize emotional impact and ensure peak reactions are captured at the right moments.

Split-frame photos showcase the dramatic shift from calm curiosity to full-blown surprise by displaying two moments side-by-side: the initial calm state and the peak reaction moment. These 4R branded photos feature series-themed frames, creating collectible takeaways that guests value and remember. The split-frame format highlights the emotional journey and creates striking, memorable moments that authentically represent the show's suspenseful narrative.

The branded doorway structure transports guests into the FRAMED narrative, setting mood before gameplay begins. The structure is designed to immerse guests in the show's atmosphere while housing the hidden camera system. Every element—from visual design to structural integration—is crafted to reflect Astro's brand identity and the series' dramatic tone, creating cohesive brand reinforcement throughout the activation.

The activation authentically represents the FRAMED series through suspenseful memory game mechanics, dramatic tension-building elements, and peak-reaction capture that mirrors the show's narrative structure. The teaser trailer introduction, countdown cards, dynamic SFX & lighting, and split-frame photos all work together to create an immersive experience that maintains the dramatic tension and brand identity of the TV series throughout the activation.

Absolutely. The IMX Bespoke platform is fully customizable for different entertainment properties, brands, and campaign objectives. Customization options include: different game mechanics and challenges, branded structure design matching your visual identity, tailored SFX and lighting sequences, custom photo processing and branding, and integration with your content or trailers. The platform seamlessly integrates with IMX Engine™ and IN:Frame™ for real-time gamification, photo/video experiences, and interactive touch points.

Powered by Instamedia's IMX Bespoke platform, featuring hidden camera reaction capture systems, interactive memory game engines, dynamic SFX & lighting control, and peak-reaction photo processing pipelines. The solution seamlessly integrates with IMX Engine™ and IN:Frame™ for real-time gamification, photo/video experiences, and interactive touch points. Every touchpoint—UI, 3D elements, SFX/VFX, and physical build—is crafted to reflect brand identity from start to finish.