
Wefic partnered with Instamedia to create an innovative multiplayer interactive game experience at OTC Exhibition 2024 in Malaysia. This browser-based activation transformed any smartphone into a tap-to-fly controller, enabling up to 10 players to compete simultaneously in a submarine-themed game displayed on a large shared screen. Project Challenge: Wefic needed a standout booth activation for OTC Exhibition 2024 that would drive traffic, maximize engagement, and differentiate their brand from competitors. Traditional exhibition activations required app downloads, creating friction and reducing participation rates. They needed a low-friction solution that would instantly engage visitors, encourage repeat play, and create memorable brand moments that resonated with B2B audiences. Solution Approach: Instamedia developed a browser-based multiplayer game system where scanning a QR code instantly converted any phone into a tap-to-fly controller. Guests piloted submarines through an animated ocean environment displayed on a large LED screen, competing in real-time for top leaderboard positions. The solution eliminated app download barriers, enabled instant participation, and created competitive engagement through live rankings that encouraged repeat play. Key Technologies: IMX Engine™ Interactive Platform (browser-based multiplayer gaming system with real-time synchronization), QR Code Phone Controller Technology (instant device-to-screen connection without app downloads), Real-Time Leaderboard System (live rankings and score tracking), Modular System Integration (seamless connection between mobile devices and large display screens).

QR scan instantly converts user's phone into a tap-to-fly controller to interact with others on big screen.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
Branded UI, and game elements perfectly match the theme, maximizing brand resonance.
Real-time rankings fuel competition and encourage repeat play.














📘 Project Quick Summary
Wefic partnered with Instamedia to create an innovative multiplayer interactive game experience at OTC Exhibition 2024 in Malaysia. This browser-based activation transformed any smartphone into a tap-to-fly controller, enabling up to 10 players to compete simultaneously in a submarine-themed game displayed on a large shared screen.
A browser-based multiplayer interactive game developed for Wefic booth at OTC Exhibition 2024 in Malaysia. The solution enables instant participation by scanning a QR code that converts any smartphone into a tap-to-fly controller. Up to 10 players compete simultaneously, piloting submarines through an animated ocean environment displayed on a large LED screen, competing for top positions on a real-time leaderboard. Powered by IMX Engine™, the activation eliminated app download barriers, created competitive engagement through live rankings, and delivered a standout interactive experience that boosted booth traffic and drove high engagement across the 4-day exhibition.
🏢 OTC Exhibition 2024, Malaysia
Malaysia premier B2B trade exhibition for oil and gas industry. Wefic booth activation engaging exhibition visitors and industry professionals with innovative multiplayer interactive gaming technology.
A phone-to-screen multiplayer interactive game is a browser-based gaming experience where smartphones function as controllers connected to a large shared display. For Wefic OTC Exhibition 2024, scanning a QR code instantly converted any phone into a tap-to-fly controller, enabling up to 10 players to compete simultaneously. Players piloted submarines through an animated ocean environment displayed on a large LED screen, competing in real-time for top leaderboard positions. This technology eliminates app download barriers, enables instant participation, and creates competitive engagement through live rankings that encourage repeat play and maximize booth engagement at trade exhibitions.
QR code phone controller technology enables instant device-to-screen connection without requiring app downloads. Visitors scan a QR code displayed at the activation booth, which opens a browser-based controller interface on their smartphone. The phone screen displays tap-to-fly controls that respond to user input, sending commands in real-time to the main game display. This creates seamless synchronization between multiple mobile devices and the shared screen, allowing up to 10 players to interact simultaneously. The technology eliminates friction barriers, enables instant participation, and works with any smartphone regardless of operating system, making it ideal for exhibition environments where quick engagement is essential.
Real-time leaderboards create competitive engagement that drives repeat play and maximizes booth traffic at trade exhibitions. For Wefic OTC Exhibition 2024, live rankings displayed top scores and player positions, fueling competition among participants and encouraging visitors to play multiple times to improve their standings. This competitive element increases dwell time at the booth, creates memorable brand moments, and generates social sharing as players compete for top positions. Leaderboards also provide instant feedback, making the experience more engaging than passive activations, and encourage group participation as teams compete together, amplifying brand exposure and creating buzz around the booth throughout the exhibition.
The multiplayer game system is powered by IMX Engine™, Instamedia proprietary interactive technology platform. IMX Engine enables browser-based multiplayer gaming with real-time synchronization between multiple mobile devices and large display screens. The platform includes built-in support for score logic, timers, leaderboards, and interactive input systems, allowing seamless integration of phone controllers with shared displays. This technology combination enabled Wefic activation to support up to 10 simultaneous players, maintain real-time synchronization across all devices, and deliver smooth gameplay without lag or connection issues, creating a professional-grade interactive experience that resonated with B2B exhibition audiences.
Absolutely. The IMX Engine™ platform is fully customizable for different exhibition themes, brand identities, and game mechanics. For Wefic OTC Exhibition 2024, Instamedia developed a submarine-themed game that matched the brand aesthetic, but the system can be adapted to any theme, industry, or brand requirements. Game elements including characters, environments, UI design, scoring mechanics, and visual effects can all be customized to align with brand guidelines and exhibition objectives. Whether for oil and gas exhibitions, technology trade shows, or consumer events, the multiplayer system scales easily and adapts to different audience types, making it ideal for brands seeking consistent yet customized interactive experiences across multiple exhibitions.
The Wefic multiplayer game system supported up to 10 simultaneous players competing in real-time. This capacity was optimized to balance engagement with performance, ensuring smooth gameplay and clear visibility on the shared display screen. The system can be configured to support different player capacities depending on exhibition requirements, screen size, and game complexity. For larger exhibitions or more complex games, player limits can be adjusted, and the platform scales to accommodate varying participation levels while maintaining real-time synchronization and smooth performance across all connected devices.
App-free browser-based gaming eliminates friction barriers that reduce participation rates at exhibitions. Unlike traditional activations requiring app downloads, browser-based games enable instant participation through QR code scanning, removing download time, storage concerns, and permission requests. This low-friction approach increases participation rates, reduces abandonment, and enables visitors to engage immediately without barriers. Browser-based technology also works across all smartphone operating systems and devices, ensuring universal compatibility and maximizing accessibility. For Wefic OTC Exhibition 2024, this approach enabled 983 participants to engage instantly, creating higher booth traffic and engagement rates compared to app-based alternatives.
Visitors can start playing within seconds of arriving at the booth. The process involves scanning a QR code displayed at the activation, which instantly opens the browser-based controller interface on their smartphone. No downloads, installations, or account creation are required. Once the controller interface loads (typically 2-3 seconds), players can immediately begin controlling their submarine and competing with other participants. This instant access maximizes participation rates, reduces wait times, and ensures smooth traffic flow at busy exhibition booths, making it ideal for high-traffic environments where quick engagement is essential for capturing visitor attention.
Ready for Your Multiplayer Interactive Game?
Phone-to-screen multiplayer gaming powered by IMX Engine™. Real-time leaderboards. App-free access. Perfect for trade exhibitions and B2B activations.
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