Instamedia cube camera dual-angle photo technology Malaysia
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IMX Bespoke™

Custom Photo Booth with 3D Creations

Shu Uemura City Mart

3D Immersive Photo Booth with Dual-Camera Capture.
7,104
Photo Printed
3
Activations
3D
Photo / Video
Brand Activations

Shu Uemura partnered with Instamedia to create an immersive 3D photo booth experience at City Mart, Malaysia. This interactive activation combined cutting-edge technology with beauty brand engagement, allowing customers to capture stunning dual-angle photos while exploring Shu Uemura premium cosmetics line. Project Challenge: Shu Uemura sought to create a memorable brand activation at City Mart that would differentiate their beauty brand from competitors. Traditional photo booths offered flat, 2D images that failed to capture product depth and brand immersion. They needed an innovative solution that would bring their cup noodle campaign theme to life while enabling social sharing and brand storytelling. Solution Approach: Instamedia designed a custom 3D immersive photo booth featuring a dual-angle capture system synchronized with a digital microwave-style interface. The solution seamlessly blended physical props (cup noodle) with digital elements (animated noodles, steam effects) to create an authentic brand experience. Using IN:FRAME technology, Instamedia team engineered a solution where guests could capture photos from multiple angles simultaneously, creating dynamic, shareable content that resonated with both product features and brand identity. Key Technologies: IN:FRAME AI Photo Platform (synchronized dual-camera capture system with real-time processing), Custom 3D Asset Development (digitally-modeled noodles, bowls, and campaign-specific UI elements), IMX Bespoke Technology (fully in-house development ensuring complete customization and integration).

Mobile screens showing Leica custom interactive quiz interface, powered by Instamedia IMX Engine™ for brand activation events.

3D Asset Creation

Custom-modelled noodles, bowls, and UI replicate the campaign, delivering immersive, brand-perfect visuals.

Dual Camera Capture

Synchronized front- and side-angle DSLRs generate dynamic multi-view photos, elevating shareability.

Sticker & Motion Grid

Animated stickers overlay photos; grid records playful behind-the-scenes moments.

Custom Built Structure

Bespoke modular booth, theme-matched for standout presence and swift onsite setup.

Shu Uemura City Mart dual-camera photo booth cup noodle theme Malaysia
Shu Uemura 3D microwave interface animated noodles steam Malaysia
Shu Uemura photo booth guests posing cup noodle prop Malaysia
Shu Uemura dual camera capture front side angle photo Malaysia
Shu Uemura City Mart animated stickers motion grid Malaysia beauty
Shu Uemura custom built structure modular booth setup Malaysia
Shu Uemura City Mart photo booth event overview beauty activation Malaysia
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Shu Uemura City Mart dual-camera photo booth cup noodle theme Malaysia
Shu Uemura 3D microwave interface animated noodles steam Malaysia
Shu Uemura photo booth guests posing cup noodle prop Malaysia
Shu Uemura dual camera capture front side angle photo Malaysia
Shu Uemura City Mart animated stickers motion grid Malaysia beauty
Shu Uemura custom built structure modular booth setup Malaysia
Shu Uemura City Mart photo booth event overview beauty activation Malaysia
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📘 Project Quick Summary

7,104 Photos Printed with 3D Immersive Technology

Shu Uemura partnered with Instamedia to create an immersive 3D photo booth experience at City Mart, Malaysia. This interactive activation combined cutting-edge technology with beauty brand engagement, allowing customers to capture stunning dual-angle photos while exploring Shu Uemura premium cosmetics line.

7,104
Photos Printed
3
Activations
96%
Downloads
100%
Brand Consistency
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What is the Shu Uemura 3D Photo Booth Experience?

An immersive 3D photo booth experience developed for Shu Uemura City Mart activation in Malaysia. The solution features dual-angle capture technology with synchronized front and side-angle DSLR cameras, custom 3D assets including digitally-modeled noodles and bowls, and a bespoke modular booth structure. Powered by IN:FRAME technology, the activation enabled 7,104 photos to be printed across 3 mall locations, achieving 96% download rate and creating memorable brand moments that increased social media sharing and brand awareness.

Activation Location

🏢 City Mart, Malaysia

Malaysia premier retail destination for beauty brand activations. Shu Uemura City Mart pop-up activation engaging beauty-conscious consumers and shopping enthusiasts with immersive 3D photo booth technology.

Frequently Asked Questions

A 3D immersive photo booth is an advanced photography setup that captures images from multiple angles simultaneously, creating depth and dimension in photos. Unlike traditional photo booths that offer flat, 2D images, dual-angle capture uses synchronized DSLR cameras positioned at different angles (front and side) to generate dynamic multi-view photos. For Shu Uemura City Mart activation, Instamedia designed a custom 3D microwave-style interface displaying a digitally animated version with realistic steam and lighting effects, while guests posed with a physical cup noodle prop. The seamless blend of physical and digital elements reinforced brand storytelling and demonstrated Instamedia dedication to creating visually immersive experiences that resonate with audiences.

Traditional photo booths capture images from a single camera angle, typically producing flat, 2D photographs with limited depth and dimension. Dual-angle capture uses synchronized DSLR cameras positioned at different angles (front and side) to generate dynamic multi-view photos. This technology allows viewers to see subjects from multiple perspectives, creates depth in captured images, and provides greater flexibility in post-processing for creating effects, 3D-like transformations, and enhanced social media sharing capabilities that significantly elevate the quality and engagement potential of booth experiences.

3D asset creation provides immersive, brand-perfect visual experiences that standard stock photography cannot match. Custom 3D elements like Shu Uemura digital noodles, bowls, and UI replicate campaign aesthetics with precision, ensuring every visual element reinforces brand identity. This consistency creates memorable brand moments, increases engagement through unique visual storytelling, and differentiates activations from competitors using generic assets. For City Mart pop-up, custom 3D elements delivered immersive, on-brand visuals that enhanced campaign cup noodle theme and created shareable content that resonated with Shu Uemura beauty brand identity.

Custom 3D UI enhances user experience by providing intuitive, branded interfaces that guide users through the photo capture process. Unlike generic photo booth controls that can be confusing or overwhelming, Shu Uemura 3D microwave-style interface displayed animated, on-screen elements that made experience engaging and fun. The UI provided clear visual feedback for photo capture with real-time previews, animated effects matching cup noodle theme, and customization options through prop selection, significantly reducing cognitive load and session time while creating memorable, share-worthy photos that users are proud to post on social media.

The dual-angle photo booth system is powered by IN:FRAME, Instamedia proprietary AI photo technology platform. IN:FRAME enables synchronized capture from multiple DSLR cameras, processes images in real-time, and provides instant outputs including printed photos, digital downloads, and social media sharing. The system features custom-branded interfaces, animated effects like stickers and motion grids, and seamless integration with brand guidelines. This technology combination allowed Shu Uemura activation to deliver professional-quality photos with creative flexibility while maintaining brand consistency across all touchpoints.

Instamedia agile development process enables custom 3D assets to be prototyped and deployed within 48-72 hours for urgent activations. As a fully in-house technology provider, Instamedia team creates custom 3D elements from scratch, including digital noodles, bowls, UI components, and environmental effects. This rapid development capability means brands can respond to campaign changes, incorporate last-minute creative requirements, and launch unique experiences without lengthy development cycles or vendor dependencies. Whether for emergency activations or planned launches, our in-house approach ensures fast turnaround without compromising on quality or brand consistency.

Yes, the dual-angle photo booth system is designed for scalability across multiple event locations. The modular custom structure and fully in-house technology platform allow the system to be adapted to different venue sizes, brand requirements, and event types while maintaining consistent quality and user experience. Whether for a single-day activation or a multi-city roadshow, the system can be configured, transported, and deployed efficiently with minimal lead time. This scalability makes dual-angle solution ideal for brands seeking consistent brand experiences across multiple touchpoints or geographic markets.

Typical setup time for a dual-angle photo booth system is 4-6 hours for initial deployment, depending on venue complexity and customization requirements. This includes physical booth assembly, DSLR camera positioning and synchronization, lighting setup, system configuration, and testing. Once on-site, Instamedia technical team can complete final adjustments and staff training within 1-2 hours. The custom modular structure is designed for efficient transport and rapid deployment, minimizing venue downtime and ensuring the system is ready for event start. This timeline accommodates most activation schedules and allows for last-minute changes or additions to the booth setup with minimal disruption.

Results & Impact

7,104
Photos Printed
3
Activations
96%
Downloads
100%
Brand Consistency

Ready for Your 3D Photo Booth Experience?

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3D immersive photo booth technology powered by IN:FRAME. Dual-angle capture. Custom 3D assets. Perfect for beauty brand activations and retail experiences.

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