Project Challenge: Astro needed an innovative launch activation for their FRAMED drama series that would create memorable, shareable moments while authentically representing the show's suspenseful narrative. The challenge was designing a gamified experience that blended interactive gameplay with immersive storytelling, captured genuine peak emotional reactions through hidden camera technology, and delivered branded takeaways that guests would value—all while maintaining the dramatic tension and brand identity of the TV series throughout the activation. Solution Approach: We crafted a custom gamified experience featuring a branded doorway structure that transported guests into the narrative, setting mood before gameplay began. Guests began by watching a teaser trailer before being thrown into a memory game, with flashing red lights and sirens ramping up tension as time ran out. A hidden camera embedded within the structure recorded genuine reactions, later delivered as split-frame photos that captured the shift from calm curiosity to full-blown surprise. The custom-built structure, interactive gamification mechanics, dynamic SFX & lighting, and peak-reaction branded prints created a striking, memorable takeaway. Key Technologies: IMX Bespoke Gamified Experience Platform, Hidden Camera Reaction Capture System, Custom Built Structure Integration, Interactive Memory Game Engine, Dynamic SFX & Lighting Control System, Peak-Reaction Photo Processing Pipeline, Split-Frame Branded Print System, Real-Time Tension Building Mechanics. The activation engaged 341 guests across 3 hours, successfully blending interactive gameplay with immersive storytelling while creating memorable brand moments.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.

Project Challenge: Mid Valley needed an innovative Chinese New Year activation that would blend cultural tradition with modern technology while driving app membership sign-ups and engagement. The challenge was creating an interactive calligraphy experience that felt authentic and culturally respectful, integrated seamlessly with their app membership system, and produced tangible keepsakes that guests would value—all while maintaining brand consistency and maximizing participation across a 31-day activation period. Solution Approach: We designed a custom-built interactive kiosk featuring realistic brushstroke simulation that mimicked traditional calligraphy fluidity. Guests scanned their Mid Valley app membership QR code to begin, then selected from four traditional Chinese New Year greetings. The digital brush system captured each stroke with authentic calligraphy feel, while personalized greeting flow allowed guests to input both sender and recipient names, making each creation thoughtful and personal. Oversized prints enhanced keepsake value, and seamless back-end integration tracked app engagement metrics. Key Technologies: IMX Bespoke Digital Calligraphy Platform, Realistic Brushstroke Simulation Engine, QR Code App Membership Integration System, Personalized Greeting Flow Interface, Custom Print Size Processing System, Back-End Analytics & Engagement Tracking Dashboard. The activation engaged 4,973 guests across 31 days, successfully blending cultural tradition with technology while boosting app sign-ups and creating memorable brand moments.