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INTERACTIVE LOCKER QUIZ
JD x New Balance 1000 Launch

UNLOCK THE DROP

 In partnership with JD Sports, New Balance wanted to create an experience that would go beyond traditional retail for their 1000s series launch, hoping to turn the product release into something that would leave an impression.

In response, we created UNLOCK THE DROP, a hands-on game designed to spark engagement and excitement. Shoppers answered brand-related trivia, unlocked physical lockers, and received instant rewards. The activation combined physical interaction with digital storytelling, giving every participant a chance to walk away with both exclusive prizes and a unique experience to remember.

5
Days Challenge
1248
People Experienced
1148
Prize Redeemed
Loading JD x New Balance 1000 experience...
# PHYSICAL AND DIGITAL INTEGRATION
UNLOCKED
# SMART QUIZ ENGINE
UNLOCKED
# INTUITIVE UI
UNLOCKED

 THE SYSTEM BEHIND
EVERY UNLOCK

Every detail was crafted to create an experential campaign that seamlessly blended the physical and digital, from code to locker.

/PHYSICAL AND DIGITAL INTEGRATION
→ Digital quiz and physical lockers combined into a single, unified experience
‍
→ Registration data and engagement insights stored in a central database
‍
→ Scalable system supporting any number of questions and lockers
/SMART QUIZ ENGINE
→ 4-digit answers linked to New Balance's latest release
‍
→ Questions randomly selected from a preset pool
‍
→ No consecutive question repeats

→ 3-minute countdown to heighten urgency

→ Preset pool auto-resets and reshuffles after completion
/INTUITIVE UI
→ Optimised layout for 55" touchscreen displays
‍
→ Real-time audio and visual feedback
‍
→ Branded interface with clear, step-by-step instructions

THE CODE BREAKER’S JOURNEY

From first tap to the final drop, every step was designed to engage, excite, and convert.

01
JOIN
THE HEIST
→ Sign up by registering your details and completing OTP verification via email.
02
TEST OF
KNOWLEDGE
→ A New Balance trivia question must be solved before time runs out to reveal a 4-digit code.
03
CRACK
THE CODE
→ Input the right code before time runs outs, revealing the locker's location and passcode.
04
UNLOCK
THE DROP
→ Find the correct locker and enter the dicovererd passcode to claim the prize.

CODE BREAKERS
IN ACTION

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READY TO
CRACK THE CODE?

Let's create an interactive brand experience that will break expectations. The key to success is right here - with tech-powered engagement.
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