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IMX Bespoke
Interactive AR Virtual Product Display
Nike Unreal Studio by JD Sports
Motion-triggered reveal showcases garments in 360°, contact-free.
2,673
People Experienced
4
Days
AR / VR / MR
3D
Games
Brand Activations
Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.
Playful, cohesive motion graphics mirror the brand’s vibrant energy throughout the journey.
Outfits faithfully modelled from designer's drawings, delivering accurate storytelling in AR.
Gesture controls roll away a “bouncy” sphere, unveiling garments gradually for dramatic effect.
Bespoke structure with an opening door, theme-matched for standout precense and swift onsite setup.
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