Powered by:
IMX Engine™
Personalised AI Interactive Quiz
Nespresso Vertuo Pop Launching Event Roadshow
Interactive quiz converts data into personalized coffee recommendations.
6,327
Email Collected
98%
Redemption
AI
Games
Web
Brand Activations
At Nespresso's Vertuo Pop launch event, a digital panel invited guests to take a flavor quiz to discover which coffee capsule best fit their taste. After registering via mobile, participants answered questions about their preferences, with AI analysis providing tailored recommendations and a redemption code. Developed by Instamedia, this personalized engagement increased awareness of Nespresso's offerings and delivered measurable ROI through data-driven interaction. Project Challenge: Nespresso needed a launch activation that would educate guests on Vertuo Pop range, capture first-party data at scale, and drive redemption without heavy staff dependency. Solution Approach: Instamedia built a personalised AI interactive quiz: mobile registration, preference questions, AI-driven capsule recommendation, and instant redemption code. Deployed at Vertuo Pop launch roadshow in Malaysia; 6,327 emails collected, 98% redemption. Key Technologies: IMX Engine™ (interactive quiz, data collection, result generation), AI-powered recommendation logic, cross-platform (mobile and touch screen), CRM-ready data capture.
Seamlessly captures opt-in visitor details, feeding first-party insights to your CRM.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
Custom visuals keep the experience on-brand and memorable.
Real-time analysis delivers personalised coffee recommendations instantly.
📘 PROJECT QUICK SUMMARY
At Nespresso Vertuo Pop launch events, a digital panel invited guests to take a flavor quiz. After registering via mobile, participants answered preference questions; AI analysis delivered personalized coffee recommendations and redemption codes. The activation increased awareness of Nespresso offerings and delivered measurable ROI through data-driven engagement.
A personalised AI interactive quiz developed for Nespresso Vertuo Pop launch roadshow in Malaysia. Guests registered via mobile, answered flavor and preference questions, and received AI-generated coffee capsule recommendations plus a redemption code. Powered by IMX Engine™, the activation collected 6,327 emails and achieved 98% redemption while increasing product awareness and first-party data for CRM.
☕ Malaysia (Vertuo Pop Launch Roadshow)
Nespresso Vertuo Pop launching event roadshow across Malaysia. Digital panel and mobile quiz engaging guests with AI-powered flavor profiling and personalised coffee recommendations at launch activations.
1️⃣ Mobile Registration
Guests register via mobile with email and optional details (name, phone). Opt-in consent is captured before quiz entry. Registration feeds first-party data directly to CRM for follow-up campaigns and loyalty marketing. For the Vertuo Pop activation, 6,327 emails were collected.
2️⃣ Flavor & Preference Quiz
Participants answer questions about taste preferences—strength, flavor notes, occasion. The quiz is fully customised to Nespresso and Vertuo Pop with branded visuals and copy. Questions are designed to educate guests on the range while capturing preference data.
3️⃣ AI-Powered Recommendation
The system uses AI analysis to match responses to Nespresso Vertuo Pop capsules and delivers a personalised recommendation instantly. Results are tailored to each guest instead of a generic message—increasing relevance and conversion.
4️⃣ Redemption Code & CRM
After completing the quiz, participants receive a unique redemption code (e.g. for a sample or offer). The code can be used online or in-store. The activation achieved 98% redemption through clear value and friction-free delivery. All data syncs to CRM for segmentation and follow-up.
📊 First-Party Data at Scale
Static sampling collects zero data. The AI quiz captured 6,327 emails with opt-in consent. Email, preferences, and recommended capsule feed directly to CRM. Zero third-party dependencies—Nespresso owns the data for launch follow-up and loyalty campaigns.
☕ Personalisation Over Generic Messaging
Guests receive a recommendation tailored to their answers instead of a one-size-fits-all message. For Nespresso, this drove 98% redemption and stronger product awareness by linking preferences to specific Vertuo Pop capsules.
🎁 Redemption Without Heavy Staff
Redemption codes are delivered instantly after the quiz—no manual handouts or long queues. Clear value and friction-free delivery drove 98% redemption. Perfect for roadshows and launch events where staff capacity is limited.
📱 Cross-Platform: Mobile & Touch Screen
The quiz ran on both mobile (guest registration and participation) and physical touch-screen panels at the event. IMX Engine™ supports cross-platform deployment so the same logic and branding run on multiple device types—maximising touchpoints.
Participants answer questions about taste preferences (strength, flavor notes, occasion). The system uses AI analysis to match responses to Nespresso Vertuo Pop capsules and delivers a personalised recommendation plus redemption code. Results are instant, increasing engagement and conversion.
Registration captures email and optional details (e.g. phone, name). Quiz responses (preferences, recommended capsule) are stored and can be fed to CRM. For the Vertuo Pop activation, 6,327 emails were collected with opt-in consent, enabling follow-up campaigns and loyalty marketing.
After completing the quiz, participants receive a unique redemption code (e.g. for a sample, offer, or gift). The code can be used online or in-store. The activation achieved 98% redemption rate through clear value and friction-free delivery of codes post-quiz.
Yes. The Nespresso quiz was deployed on both mobile (guest registration and participation) and physical touch-screen panels at the event. IMX Engine™ supports cross-platform deployment so the same logic and branding run on multiple device types.
AI personalisation increases relevance and conversion. Guests receive a recommendation tailored to their answers instead of a generic message. For Nespresso, this drove 98% redemption and stronger product awareness by linking preferences to specific Vertuo Pop capsules.
The quiz UI, copy, imagery, and recommendation flow are fully customised to Nespresso and Vertuo Pop. Branded visuals keep the experience on-message and support campaign goals. IMX Engine™ allows full control over layout, colors, and content for luxury brand consistency.
The experience is powered by IMX Engine™. It handles registration, quiz logic, AI-based recommendation logic, redemption code generation, and data collection. The engine is gamification-ready and supports interactive quiz, data capture, and result generation for cross-platform deployment.
Yes. The same model—preference quiz, AI recommendation, redemption code, data collection—works for other F&B brands, cosmetics, or product launches. Questions and recommendation logic can be customised per brand and product range while keeping the same engagement and CRM benefits.
READY FOR YOUR AI QUIZ ACTIVATION?
AI-powered interactive quiz by IMX Engine™. Data collection. Redemption codes. Perfect for F&B launches, roadshows, and retail activations in Malaysia.
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