Interactive Digital Calligraphy Experience

The system uses advanced touch tracking and pressure sensitivity algorithms to mimic traditional calligraphy brush behavior. As guests write on the touchscreen, the digital brush responds to stroke speed, pressure, and direction—creating realistic ink flow and brushstroke effects that mirror authentic calligraphy. Each stroke maintains the fluidity and artistic quality of traditional brush writing, ensuring the digital experience feels culturally respectful and authentic.

Yes. Guests scan their Mid Valley app membership QR code to begin the experience. This QR-driven approach serves dual purposes: verifying membership and tracking engagement metrics. The seamless integration encourages app sign-ups for non-members while providing valuable first-party data for Mid Valley's CRM. The membership requirement creates exclusivity while driving app adoption.

The system offers four traditional Chinese New Year greetings, each carrying cultural significance and meaning. These greetings are carefully selected to represent common festive wishes shared during Chinese New Year celebrations. Guests choose their preferred greeting before beginning the calligraphy writing process, allowing them to select messages that resonate personally while maintaining cultural authenticity.

After selecting a traditional greeting, guests input both the sender's name and recipient's name into the system. This personalization makes each calligraphy creation thoughtful, heartfelt, and truly personal. The on-screen instructions guide guests through the process, making it accessible to all ages. The personalized names are integrated into the final calligraphy design, creating meaningful keepsakes that guests treasure.

The oversized print format grabs attention and significantly boosts keepsake value. Unlike standard-sized prints, the larger format makes the calligraphy creation more prominent and display-worthy. Guests are more likely to display oversized prints at home or share them on social media, extending brand reach organically. The special print size creates memorable takeaways that guests value and remember.

Yes. The on-screen instructions and guided flow make the experience accessible to all ages and language backgrounds. The system provides clear visual guidance throughout the process, and guests can follow along even without prior calligraphy knowledge. The four traditional greetings are pre-selected, so guests don't need to know how to write Chinese characters—they simply trace or follow the guided strokes. This accessibility maximizes participation across diverse audiences.

The QR code scan verifies Mid Valley app membership and creates a data point in the back-end system. The integration tracks participation metrics including: number of calligraphy creations, engagement frequency, time spent at kiosk, and app membership verification. This data feeds into Mid Valley's CRM and analytics dashboard, providing actionable insights into app usage, member engagement, and campaign effectiveness. The seamless integration ensures valuable first-party data capture without disrupting the user experience.

Absolutely. The IMX Bespoke platform is fully customizable for different events, brands, and cultural contexts. Customization options include: different greeting options or messages, branded UI/UX matching your visual identity, integration with your app or membership system, custom print sizes and formats, and tailored analytics tracking. The system flexibility allows adaptation to various creative visions—whether for other cultural celebrations, brand activations, or corporate events—without compromising functionality or user experience.