Instamedia delivered a breakthrough automotive photo experience for Leapmotor's C10 roadshow activation, featuring a custom top-down capture system where guests were seated inside the showcase vehicle positioned over a large-scale LED floor display. Participants could select from multiple animated journey scenes—from scenic highways to urban landscapes—that appeared beneath the car, simulating various test-drive environments while highlighting the vehicle's panoramic sunroof feature. This innovative IN:FRAME™ technology integration created memorable brand moments that showcased key product features while generating shareable automotive lifestyle content, perfectly aligning with Leapmotor's vision of connecting technology with adventure.
Custom overhead camera system captures guests seated in the vehicle for unique top-down automotive photography, showcasing the car's interior and sunroof features.
Interactive LED floor system allows guests to select scenic driving destinations that animate beneath the vehicle, creating immersive test-drive simulation experiences.
Leapmotor-branded interface design ensures consistent brand experience from photo capture to sharing, reinforcing vehicle features and brand identity.
Instant QR code generation for immediate photo download and social sharing, extending brand reach beyond the activation venue.
📘 Project Quick Summary
For Leapmotor’s C10 roadshow in Malaysia, we built a custom IN:FRAME™ automotive photo booth that seated guests inside the hero vehicle above a large LED floor. A top-down camera captured cinematic shots while animated journey scenes played beneath the car—turning each photo into a test-drive moment. Across the activation, 1,091 photos were printed with a 96% download rate, generating highly shareable automotive lifestyle content around the C10.
The Leapmotor C10 custom automotive photo booth is a bespoke IN:FRAME™ installation designed for automotive roadshows and launches. Guests sit inside the C10 while a top-down camera captures them through the panoramic sunroof, with animated LED scenes—highways, cityscapes, and scenic routes—playing beneath the vehicle. Each shot becomes a cinematic “test drive” moment that highlights the car’s interior, glass roof, and lifestyle positioning, while producing branded keepsakes and digital assets.
1️⃣ Enter the C10 & Frame the Shot
Guests are invited to sit inside the Leapmotor C10 display vehicle. Our overhead camera system is aligned with the panoramic sunroof, framing both occupants and key interior details for a unique top-down automotive perspective.
2️⃣ Choose Your Journey Scene
Using a Leapmotor-branded interface, guests select from multiple driving scenes—coastal drives, city nights, mountain passes—that animate on the LED floor beneath the car. Each selection transforms the booth into a different lifestyle moment.
3️⃣ Capture & Print the Automotive Moment
The system captures DSLR-grade top-down photos that combine guests, car interior, and LED environment into a single cinematic frame. Prints are generated instantly as branded photo strips or cards, acting as premium automotive souvenirs.
4️⃣ QR Download & Social Sharing
Each guest receives a unique QR code to download the digital image to their phone. This makes it frictionless to share their C10 “test drive” on social media, extending Leapmotor’s reach well beyond the roadshow floor.
🚗 Product Features in Every Frame
Static car displays don’t guarantee that guests notice the panoramic sunroof or interior details. The top-down capture angle and LED floor ensure key features are literally built into every photo, reinforcing C10’s design story.
🎬 Cinematic, Not Static
Animated journey scenes transform the roadshow into a film set rather than a showroom. Guests feel like they are starring in a brand film moment, making the experience more memorable and shareable.
📲 Shareable Automotive Lifestyle Content
Instead of generic event photos, guests leave with content that looks like lifestyle campaign imagery. When shared, each photo carries Leapmotor branding, the C10 interior, and a sense of motion—perfect for social feeds.
📈 Measurable Roadshow Performance
With 1,091 photos printed and 96% downloads, Leapmotor gains concrete engagement metrics from the roadshow. Combined with download and sharing behaviour, the activation proves how many people stepped into the car and how far the content travelled.
Unlike generic backdrops, the Leapmotor C10 booth is built around the actual vehicle. The top-down camera angle, panoramic sunroof framing, and animated LED floor scenes turn every shot into an automotive lifestyle image that hero’s the car as much as the guests.
The activation produced 1,091 printed photos with a 96% download rate. This indicates that almost every guest who printed also claimed their digital copy, maximising social sharing potential.
Yes. The LED scenes are fully configurable. We can design routes, environments, and visual treatments that match new models, campaign themes, or specific markets—while reusing the same IN:FRAME™ top-down capture system.
The system supports DSLR-grade stills suitable for instant printing, high-resolution digital images for social, and optional 4K or animated GIF formats for campaign reuse. Files can be branded and formatted for automotive marketing workflows.
The booth is designed for **roadshow-friendly deployment**. The camera rig, LED floor, and control systems can be transported and reinstalled at malls, showrooms, and event venues, making it ideal for multi-city automotive tours.
Yes. Where desired and compliant, we can integrate opt-in registration flows so that downloads are linked to basic contact or preference data. This turns photo engagement into measurable leads for test drives and follow-up campaigns.
The rig can be adapted for sedans, SUVs, and even concept vehicles. We adjust the camera height, LED footprint, and framing to suit the vehicle’s proportions while keeping the top-down effect and animated journey concept.
Most automotive events rely on static displays and brochures. A cinematic photo booth built into the car itself becomes a magnet for foot traffic and a natural social content generator—ensuring Leapmotor’s presence is remembered and shared long after the roadshow ends.
Ready for Your Automotive Photo Experience?
Custom automotive photo booths powered by IN:FRAME™. Top-down capture, animated LED journeys, and QR-powered sharing for car launches and roadshows in Malaysia.
Get Quote WhatsApp Us Now
.svg){kind=small}