To celebrate the launch of Victoria’s Secret Activewear, we created a bespoke pickleball interactive game that blends sport, style, and play. Inspired by Malaysia’s rising pickleball trend, the experience transforms a conventional logo-drop concept into a dynamic brand moment. Fully 3D and custom-built, the game integrates physical paddles with digital gameplay while capturing meaningful participant data.
A stylish, interactive pickleball game designed to reflect the energy and confidence of the activewear launch.
Real pickleball paddles connect players directly to the digital game for immersive play.
Custom-designed 3D environments and assets crafted exclusively for the brand experience.
Live visibility into shopper traffic, station performance, and dwell time across all locations.
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