In collaboration with SSS City Run, Instamedia transformed treadmills into retro 8-bit arcades with a high-energy runner game. A quick photo placed each guest into the game as a pixel avatar, running, jumping, and sliding across the screen as they moved on the treadmill using special sensors. Live leaderboards and prize drops fueled friendly competition across three cities. Project Challenge: Sun and Sands Sports needed a standout activation to promote SSS City Run and flagship store launch—combining fitness, fun, and technology across Singapore, Jakarta, and Dubai. Traditional static displays would not drive engagement or trial. Solution Approach: Instamedia built a treadmill-powered 8-bit running game: photo capture for pixel avatar, sensors for real-time movement, live leaderboards, and prize drops. Deployed across three cities with 693 participants engaged. Key Technologies: IMX Engine™ (game logic, leaderboards, prize triggers), treadmill sensor integration, photo-to-avatar pipeline, modular system (sensors, odd-sized LEDs, mobile).
Branded UI, and game elements perfectly match the theme, maximizing brand resonance.
Every stride on the treadmill converts into instant in-game movement and challenges for deeper engagement.
Take a photo and your selfie becomes a retro pixel runner in seconds.
Real-time rankings fuel competition and encourage repeat play.
📘 PROJECT QUICK SUMMARY
In collaboration with SSS City Run, Instamedia transformed treadmills into retro 8-bit arcades. A quick photo placed each guest into the game as a pixel avatar; sensors converted treadmill movement into in-game running, jumping, and sliding. Live leaderboards and prize drops fueled friendly competition across Singapore, Jakarta, and Dubai.
A treadmill-powered 8-bit running game developed for Sun and Sands Sports flagship store launch and SSS City Run. Guests took a quick photo to become a pixel avatar; treadmill sensors converted real strides into in-game movement. Live leaderboards and prize drops drove competition across Singapore, Jakarta, and Dubai. Powered by IMX Engine™.
🏃 Singapore, Jakarta, Dubai
SSS City Run multi-city activation. Sun and Sands Sports flagship store launch and fitness retail activations engaging participants with treadmill-powered 8-bit gaming across three markets.
1️⃣ Photo & 8-Bit Avatar
Guests take a quick photo at the activation; the system converts the image into a pixel-art avatar used as their in-game character. The retro 8-bit style matches the game aesthetic and personalizes the experience. Conversion happens in seconds so participants can start playing immediately.
2️⃣ Treadmill-Powered Play
Sensors on the treadmill send speed and motion data to the game. Every stride converts into in-game running, jumping, and sliding. Guests run, jump, and slide in the 8-bit runner by moving on the treadmill—creating immersive, active engagement that ties fitness to fun.
3️⃣ Live Leaderboard & Prize Drops
Real-time rankings fuel competition and encourage repeat play. Participants try to beat scores and climb the leaderboard. Prize drops reward top performers and add excitement. For SSS City Run across Singapore, Jakarta, and Dubai, leaderboards fueled friendly rivalry and amplified buzz for the brand.
4️⃣ Multi-City Deployment
The same IMX Engine™ platform and game logic ran in Singapore, Jakarta, and Dubai. The modular setup allowed consistent execution across multiple venues with 693 participants engaged in total. Build once, deploy everywhere.
🎮 Engagement Over Passive Viewing
Static displays are forgotten in minutes. Treadmill gaming keeps participants active for multiple play sessions. The game mechanics force movement, competition, and memory formation. Participants become brand ambassadors who shared scores and came back for more.
📸 Personalisation & Shareability
The 8-bit avatar made from each guest's photo creates a unique, shareable moment. Participants wanted to show their pixel self and their leaderboard position—driving organic reach and brand association with innovation and fun.
🏃 Fitness Meets Brand Story
SSS City Run and flagship store launch needed to connect fitness with technology. Treadmill gaming did that instantly: every stride reinforced the brand's focus on movement and performance. Static displays could not deliver that link.
🏆 Competition & Prizes
Live leaderboards and prize drops created immediate gratification and repeat play. Participants left with tangible excitement and often returned to beat their score. This drove 693 participants across three cities and lasting brand recall.
Treadmill-powered gaming connects fitness equipment to a video game so that real-world movement (strides, speed) controls the in-game character. For SSS City Run, Instamedia used sensors on treadmills to drive an 8-bit runner—guests ran, jumped, and slid in the game by moving on the treadmill. This creates immersive, active engagement and ties fitness to fun.
Guests take a quick photo at the activation; the system converts the image into a pixel-art avatar used as their in-game character. The retro 8-bit style matches the game aesthetic and personalizes the experience. Conversion happens in seconds so participants can start playing immediately.
The experience is powered by IMX Engine™. Treadmill sensors send speed and motion data to the game; the engine handles avatar generation, real-time gameplay, leaderboards, and prize triggers. Modular integration connects treadmills, cameras, and displays into one seamless activation.
Live leaderboards create competition and encourage repeat play. Participants try to beat scores and climb rankings, increasing dwell time and engagement. For SSS City Run across Singapore, Jakarta, and Dubai, leaderboards fueled friendly rivalry and amplified buzz for the brand.
Yes. The Sun and Sands Sports activation was deployed at flagship store launch and SSS City Run events. Treadmill gaming works in retail, gyms, and experiential events where fitness and fun combine. IMX Engine™ supports custom branding and multi-location deployment.
The SSS City Run treadmill game ran across three cities: Singapore, Jakarta, and Dubai. The same IMX Engine™ platform and game logic were used in each market, with 693 participants engaged in total. The modular setup allows consistent execution across multiple venues.
Combining fitness and gaming increases engagement by making exercise fun and goal-driven. Leaderboards and prizes add competition; the 8-bit avatar adds personalization. Brands like Sun and Sands Sports use it to promote events (e.g. city runs), drive store traffic, and strengthen brand association with innovation.
IMX Engine™ uses modular system integration to connect with treadmill sensors and odd-sized displays. Compatibility depends on the sensor interface and venue setup. Instamedia can assess equipment and design a solution for different treadmill brands and retail or event environments.
READY FOR TREADMILL GAMING?
Treadmill-powered 8-bit gaming by IMX Engine™. Photo-to-avatar. Live leaderboards. Perfect for fitness retail, flagship launches, and multi-city activations.
.svg){kind=small}