
Project Challenge: Konica Minolta needed an innovative activation at Print Tech 2025 that would showcase their revolutionary white-based ink technology in a tangible, memorable way. The challenge was creating a photobooth experience that demonstrated the white ink's brilliance on black medium while engaging attendees through personalization and instant results. Standard color photobooths couldn't showcase this printing innovation effectively. Solution Approach: We deployed our custom-built IN:FRAME™ Instabooth 2.0 system with specialized monochrome capture capabilities. Guests input their names via touchscreen, posed for instant photo capture, and watched as our proprietary technology transformed their color photos into optimized black-and-white images. The system then inverted colors for printing, allowing Konica's white-based ink to print directly on black medium, creating stunning high-contrast visuals that showcased the innovation in real-time. Key Technologies: IN:FRAME™ Instabooth 2.0 Monochrome Capture System, Real-Time Color Inversion Engine, White Ink Optimization Pipeline, Custom Name Personalization Integration, Black Medium Print Processing System, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation generated 316 personalized prints across 4 days, achieving 9/10 guest satisfaction and demonstrating Konica's printing leadership through direct experiential engagement.

Custom exterior wrap, photo frame and UI perfectly matches the brand's visual identity.
Designed and configured the booth to suit the event layout, theme, and visitor flow for maximum engagement.
Participants could input their names for instant intergration into the design.
Photos are instantly transformed to showcase Konica’s white-based ink.














📘 Project Quick Summary
Guests personalized photos with their names, watched instant monochrome transformation, and received prints on black medium showcasing Konica's white-based ink brilliance. 4 days of seamless brand demonstration and engagement.
A custom-built photobooth experience that combines IN:FRAME™ monochrome capture with Konica's revolutionary white-based ink printing technology. Guests input personalization, strike a pose, watch instant black-and-white transformation, and receive prints on black medium—showcasing the brilliance and innovation of Konica's printing capabilities in real-time. Every print is a tangible demonstration of cutting-edge print technology.
1️⃣ Personalize with Name
Guest approaches the IN:FRAME™ station and inputs their name via touchscreen interface. The name is instantly integrated into the design template. Custom personalization creates emotional connection to the keepsake.
2️⃣ Strike a Pose for Capture
Guest positions in front of camera with their personalized name frame. Real-time preview displayed. They strike their perfect pose. Instant capture in 4K resolution. Professional composition guidance provided on screen.
3️⃣ Auto Monochrome Transform & Preview
Instant transformation to pure black-and-white. Guest watches monochrome magic happen live on display screen. Full contrast optimization for white ink brilliance. Preview allows approval before printing.
4️⃣ Instant Print on Black Medium
Konica's white-based ink prints directly on black medium. Guest receives print in seconds. White ink brilliance stands out dramatically. Tangible demonstration of Konica's printing innovation. Guest immediately shares on social media.
🔌 Showcase Technology Innovation
Standard color photobooths don't demonstrate printing innovation. Custom monochrome system showcases white-based ink on black medium—a direct, visual proof of Konica's cutting-edge capabilities.
🖤 Monochrome Accuracy
Standard booths optimize for color accuracy. Our IN:FRAME™ system is engineered specifically for monochrome excellence, high-contrast optimization, and white ink performance on dark media.
🎨 Brand Control & Customization
Templates can't showcase brand story. We built custom UI, personalization logic, photo frames, and print specifications entirely around Konica's brand identity and product innovation narrative.
🏆 Memorable Print Experience
Standard prints disappear in bags. Our black-medium white-ink combo creates stunning visual impact. Guests immediately value and share the keepsake, turning attendees into brand ambassadors.
Print Tech 2025
Malaysia
Konica's white-based ink is specifically formulated to deliver brilliant results on dark surfaces. Traditional inks fade on black media, but white-based technology creates high-contrast visuals with exceptional vibrancy. At Print Tech 2025, guests saw this innovation demonstrated in real-time: black-and-white photos printed with white ink on black medium created stunning visual impact, perfectly showcasing Konica's printing leadership.
Most photobooths print full-color images on white paper—nothing revolutionary. Our custom IN:FRAME™ monochrome system is engineered specifically for high-contrast black-and-white optimization. Combined with Konica's white-based ink and black printing medium, it creates a unique technological showcase. Every print is tangible proof of Konica's printing innovation.
After the photo is captured, our IN:FRAME™ system automatically converts to pure black-and-white in real-time. The conversion isn't just grayscale—it's optimized specifically for white ink on dark media. Contrast is maximized, shadows are preserved, and highlights are perfect for white ink visibility. Guest watches the transformation on the display screen before approving the print.
Capture resolution is professional 4K. Prints are high-definition color separation for monochrome output. Print size varies (typically 3x5 or 4x6 for events), but quality is consistently excellent. Konica's white-based ink ensures crisp, vivid output. No bleeding, no banding. Every print is a high-quality keepsake that demonstrates printing excellence.
Guests input their name via the touchscreen interface. The name is instantly rendered into the photo frame design—positioned prominently and styled to match Konica's branding. The personalization creates emotional connection and turns a generic photo booth experience into a memorable, personalized keepsake they're excited to keep and share.
Yes. While this activation specifically showcased white-based ink on black medium, the custom IN:FRAME™ system supports any ink-color and media combination. We can optimize monochrome conversion and capture specifically for gold ink on black, silver on navy, metallic inks on colored media, or any custom specification Konica wants to demonstrate.
Our system supports standard print papers, specialty media (cotton, linen), coated cardstocks, and dark substrates. For Konica, we used black medium specifically to maximize the visual impact of white-based ink. Media weight, finish, and color can all be customized. All printing is handled through Konica's own equipment integrated with our system.
Absolutely. The IN:FRAME™ monochrome system is fully portable and scalable. We can deploy to trade shows, corporate events, retail locations, or permanent installations. Each activation can be customized with different ink colors, media types, and personalization logic. Multi-location simultaneous activations are supported.
Most brands talk about innovation. Konica demonstrated it in real-time. Guests experienced the transformation from color photo to monochrome optimization, then watched white-based ink produce stunning results on black medium. The entire experience is a live technology showcase. Guests left understanding why Konica is a leader in printing innovation, not because of slides, but through direct experience.
From photo capture to finished print in hand: approximately 10-15 seconds for processing and print production. Guests don't wait in long queues. They approve the monochrome preview instantly, and seconds later they receive their personalized keepsake. Fast turnaround increases throughput and keeps the line moving at high-traffic events.
Yes. Each guest receives a unique QR code or download link. They can access their 4K digital file immediately to print additional copies or share digitally. We can also support on-demand reprints at the event if guests want multiple prints with different ink colors or media types. Digital archiving ensures attendees have permanent access to their personalized memories.
Ready for Your Custom Print Innovation Activation?
Custom photobooth powered by IN:FRAME™ monochrome technology. Tangible innovation demonstration. Memorable brand experience. Personalized keepsakes.
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