Konica Minolta partnered with Instamedia to create a standout activation at Print Tech 2025 — a custom monochrome photobooth that put their white-based ink technology directly in visitors' hands. Project Challenge: Konica Minolta needed an innovative activation at Print Tech 2025 that would showcase their revolutionary white-based ink technology in a tangible, memorable way. The challenge was creating a photobooth experience that demonstrated the white ink's brilliance on black medium while engaging attendees through personalization and instant results. Standard color photobooths couldn't showcase this printing innovation effectively. Solution Approach: Instamedia deployed its custom-built IN:FRAME™ Instabooth 2.0 system with specialized monochrome capture capabilities. Guests input their names via touchscreen, posed for instant photo capture, and watched as proprietary technology transformed their color photos into optimized black-and-white images. The system then inverted colors for printing, allowing Konica's white-based ink to print directly on black medium, creating stunning high-contrast visuals that showcased the innovation in real-time. Key Technologies: IN:FRAME™ Instabooth 2.0 Monochrome Capture System, Real-Time Color Inversion Engine, White Ink Optimization Pipeline, Custom Name Personalization Integration, Black Medium Print Processing System, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation generated 316 personalized prints across 4 days, achieving 9/10 guest satisfaction and demonstrating Konica's printing leadership through direct experiential engagement.
Custom exterior wrap, photo frame and UI perfectly matches the brand's visual identity.
Designed and configured the booth to suit the event layout, theme, and visitor flow for maximum engagement.
Participants could input their names for instant integration into the design.
Photos are instantly transformed to showcase Konica’s white-based ink.
📘 Project Quick Summary
Guests personalized photos with their names, watched instant monochrome transformation, and received prints on black medium showcasing Konica's white-based ink brilliance. 4 days of seamless brand demonstration and engagement.
A custom-built photobooth experience that combines IN:FRAME™ monochrome capture with Konica's revolutionary white-based ink printing technology. Guests input personalization, strike a pose, watch instant black-and-white transformation, and receive prints on black medium — showcasing the brilliance and innovation of Konica's printing capabilities in real-time.
Print Tech 2025 — Konica Minolta Exhibition Booth
Malaysia. The IN:FRAME™ Instabooth 2.0 activation ran as the centrepiece of Konica Minolta's exhibition space across all 4 days of Print Tech 2025.
Konica's white-based ink is specifically formulated to deliver brilliant results on dark surfaces. Traditional inks fade on black media, but white-based technology creates high-contrast visuals with exceptional vibrancy.
Our custom IN:FRAME™ monochrome system is engineered specifically for high-contrast black-and-white optimization. Combined with Konica's white-based ink and black printing medium, it creates a unique technological showcase.
After the photo is captured, the IN:FRAME™ system automatically converts to pure black-and-white in real-time, optimized specifically for white ink on dark media.
Capture resolution is professional 4K. Prints are high-definition with color separation optimized for monochrome output.
Guests input their name via the touchscreen interface. The name is instantly rendered into the photo frame design, positioned prominently and styled to match Konica's branding.
Yes. The custom IN:FRAME™ system supports any ink-color and media combination including gold on black, silver on navy, metallic inks on colored media.
The system supports standard print papers, specialty media (cotton, linen), coated cardstocks, and dark substrates.
Absolutely. The IN:FRAME™ monochrome system is fully portable and scalable across trade shows, corporate events, retail locations.
Konica demonstrated it in real-time. Guests experienced the transformation from color photo to monochrome optimization, then watched white-based ink produce stunning results on black medium.
From photo capture to finished print in hand: approximately 10-15 seconds for processing and print production.
Yes. Each guest receives a unique QR code for instant download. They can access their 4K digital file immediately.
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Custom photobooth powered by IN:FRAME™ monochrome technology.
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