Powered by:
IMX Engine™
Digital Claw Machine
Switch to iPhone @ Sunway Pyramid
Real-time digital claw machine with instant rewards
479
prize won
3
days
AR / VR / MR
3D
Games
At Sunway Pyramid, 479 prizes were won as the Switch x iPhone 17 launch transformed into Malaysia's most talked-about interactive activation. Our IMX Engine™ Digital Claw Machine gave guests full control through iPad Pro or touchscreen interfaces—no templates, no limitations. Custom 3D prize balls matched iPhone 17's signature colors while real-time inventory management prevented stockouts across 3 intensive days. Unlike arcade rentals that force you to work within their restrictions, we built this activation from scratch specifically for Switch's product launch requirements. Every visual element, from claw mechanics to prize animations, was engineered for maximum engagement. The result? 300% higher dwell time compared to traditional booths, thousands of social shares, and a blueprint for how technology-driven activations should work when you refuse to compromise on your brand vision.
Players control the claw via iPad Pro tablets or touchscreen displays, creating intuitive hands-on gameplay experiences with familiar touch controls they already know.
Balls were built in-house and were made to thematically match the event's product colors.
From game mechanics to UI, every experience is built to fit the client's goals and needs.
Our system will track, manage, and optimizes prize inventory based on players who've won.
479 prizes won over 3 days at Sunway Pyramid. 300% higher engagement than traditional booths with iPad & touchscreen dual control. 380 qualified leads captured.
Interactive iPad & touchscreen-controlled gaming system with custom 3D environments, real-time inventory management, and instant rewards. Used at brand activations to increase engagement and dwell time by 300%.
✓ Fully In-House Engine
Built entirely by our team for unmatched control and customization.
✓ Premium Brand Integration
Every aspect from visuals to UI/UX integrated with your brand.
Step 1: Attraction
LED display with 3D prize balls draws visitors in.
Step 2: Registration
Quick 30-second iPad registration captures leads.
Step 3: Gameplay
30-second timer with touch controls to grab virtual prizes.
Step 4: Prize Redemption
Instant notification with prize code handed to player.
2-3 hours complete setup. Daily setup on multi-day events: 15-20 minutes.
Yes. Full customization included. 2-3 weeks lead time for 3D assets.
RM 10,000-50,000+ depending on customization and duration.
3m x 3m minimum (5m x 5m recommended). Standard 220V outlet. 10 Mbps internet.
On-site technician included. 24/7 remote support for multi-day events. 99%+ uptime.
Yes. Dashboard shows live player count, engagement metrics, prize inventory, and all data exportable to CSV.
Product samples, discount vouchers, branded merchandise, event tickets. Virtual prizes represent RM 20-200 value each.
Transform your product launch into a memorable brand experience with custom interactive technology.
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