Victoria's Secret celebrated their new store opening at Pavilion KL with an AI-powered fragrance discovery quiz powered by advanced machine learning. Project Challenge: The brand needed to modernize fragrance discovery, reduce overwhelm in the fragrance aisle, and create a personalised shopping experience that drives conversion while capturing valuable customer preference data. Solution Approach: We designed an advanced AI-powered interactive scent quiz that analyzes customer responses in real-time using machine learning algorithms. The AI system learns customer scent preferences, builds personalised profiles, and delivers increasingly accurate fragrance recommendations with every interaction. Features include preference learning memory (AI remembers customer profiles across visits), seasonal AI recommendations (algorithm adapts based on trends), and real-time personalisation (dynamic recommendations adjust based on quiz behavior). Customers receive personalised results, can explore options digitally, and share content seamlessly. The experience combines AI-driven discovery, branding, shareability, and real-time analytics for conversion tracking. Key Technologies: IMX Engine™, machine learning recommendation engine, AI preference learning system, real-time personalisation algorithms, interactive quiz platform with AI scoring, seasonal recommendation engine, real-time analytics dashboard, branded visuals and UI/UX, gamified journey with AI-adaptive difficulty, preference memory storage system.
Advanced machine learning analyzes scent preferences in real-time, learns customer profiles across visits, and delivers increasingly personalised fragrance recommendations with every interaction.
AI system learns and remembers customer scent profiles, building personalisation data over time to deliver smarter recommendations on repeat visits.
Advanced AI processes customer responses instantly and adapts recommendations dynamically based on quiz behavior, creating unique fragrance matches for every customer.
AI algorithm adjusts fragrance suggestions based on seasonal trends, customer preferences, and inventory, keeping recommendations fresh and relevant year-round.
📘 Project Quick Summary
Victoria's Secret celebrated their new store opening at Pavilion KL with an interactive fragrance quiz that helped customers discover their perfect scent. Featuring AI-powered recommendations, branded UI/UX, and real-time analytics, the experience drove on-site engagement while extending the brand experience beyond the store through shareable digital content.
A personalised, interactive scent quiz designed to spark discovery and improve the fragrance shopping experience. Customers answer a gamified series of questions, receive AI-powered fragrance recommendations in real time, and can explore options digitally. The experience combines discovery, branding, and shareability to extend the brand beyond the store.
Gamified quiz with timers and interactive choices guides customers through scent preferences, keeping them engaged from start to finish.
Real-time analysis delivers personalised fragrance recommendations instantly based on customer responses and preferences.
Custom fragrance recommendations tailored to each customer, driving discovery and conversion in the fragrance category.
Digital content extends the brand experience beyond the store, driving viral potential and post-visit engagement.
Each customer receives tailored fragrance recommendations rather than a one-size-fits-all experience, driving discovery and conversion.
Interactive quiz keeps customers actively engaged versus static displays that fail to capture attention or drive action.
Real-time analytics track engagement, quiz interactions, and top fragrance choices, turning engagement into actionable retail insights.
Shareable digital content extends the experience beyond the store, driving organic reach and post-visit engagement.
A personalised, interactive scent quiz that guides customers through a gamified journey to discover their perfect fragrance. AI-powered analysis delivers real-time recommendations based on customer preferences.
Real-time analysis by AI processes customer responses and delivers personalised fragrance recommendations instantly. The system matches preferences to the fragrance catalog for accurate, relevant suggestions.
Yes. The experience seamlessly incorporates branded visuals, animations, UI/UX, and audio for a premium feel. Custom visuals keep the experience on-brand and memorable.
No. The quiz runs on the in-store digital panel. Customers interact directly at the kiosk. Results can be shared digitally without requiring app downloads.
Real-time dashboards monitor engagement, quiz interactions, completion rates, and top fragrance choices across all locations, enabling data-driven retail and marketing decisions.
Yes. The adaptive gamified quiz can be updated with new questions, fragrance options, or seasonal themes without disrupting timelines.
By personalising discovery, the quiz reduces overwhelm in the fragrance aisle, guides customers to relevant products, and creates a memorable in-store moment that drives conversion.
The in-store experience runs on the digital panel. Shareable results are mobile-friendly, so customers can access recommendations on their phones after the quiz.
As part of Victoria's Secret's combined Christmas activation (motion game plus fragrance quiz), 732 guests engaged across 4 days at the Pavilion KL new store opening, driving on-site engagement and extending the brand experience through shareable digital content.
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