Augmented and virtual reality for brand activations in Malaysia
AR and VR Malaysia: Augmented and Virtual Reality for Brands
Instamedia builds augmented and virtual reality for launches, store openings and festive campaigns: AR that guests open on their own phones or control with their hands and body, and VR built into your set, like the VR viewfinder we made for Tommy Hilfiger. Everything is built in-house in Kuala Lumpur on IMX Engine™ and IMX Bespoke™.
Get a Recommendation See Our AR and VR WorkAR or VR
AR or VR: Which One Does Your Event Need?
Augmented reality adds digital objects to the real world through a camera. Virtual reality replaces the world with a fully digital one, seen through a headset or a viewer.
AR works for crowds: guests use their own phones, or a big screen reads their hands and body, so many people can play and share at once. VR takes one guest at a time into a fully branded world, which suits premium launches and store openings where you want a longer, more personal moment. Many campaigns use both. Our team builds every part in-house: the 3D assets, the game logic, the branded screens and the physical structure the experience sits in. Browser-based AR runs on IMX Engine™, our interactive platform. Custom installations, AR or VR, are built from scratch by the same team on IMX Bespoke™, our custom development service.
Formats
Four AR and VR Formats We Build
Each format comes from a real Instamedia project, with the numbers the brand saw where we have them.
AR: WebAR on the Guest's Phone
Guests scan a QR code or tap a link, and the experience opens in the phone's browser with no app to install. Hennessy's Year of the Snake running game reached 5,680 players across Malaysia and Singapore and captured opt-in details for the brand's CRM. Munchy's used the same approach to let guests place, resize and photograph a 3D 'M'.
AR: Gesture-Controlled Displays
Guests step up to a screen and use hand gestures, read by motion sensors, to reveal a product in 3D. For Nike Unreal Studio by JD Sports, gestures rolled away a cluster of spheres to unveil designer Masyadi Mansoor's apparel in a 360-degree view, inside a custom-built structure with an opening door. 2,673 people experienced it over 4 days.
AR: Body-Tracking Games
A camera reads the player's movements, so arms and hands become the controller, with no wearables or headsets. At the launch of Tiger's Soju flavoured lager, players sliced flying fruit with their bare hands, and the game reached 100 percent merch redemption on a tight delivery timeline.
VR: Viewfinders and Headsets
For Tommy Hilfiger's store opening at The Gardens Mall, Kuala Lumpur, we built VR into a binocular-style metal viewfinder on a steel pedestal, styled to the brand's nautical set. Guests leaned in to look and used a handheld controller, with no headset to strap on. We build VR in Unity, so the same experience can also run on standard VR headsets when the brief calls for it.
Not sure which one fits? Tell us the brief and we will recommend AR, VR or a mix.
What's included
What Every AR and VR Build Includes
3D Assets Made In-House
Products, mascots and worlds modelled by our team from your artwork, like the garments modelled from the Nike designer's drawings, or Hennessy's snake, bottle and lanterns.
Branded Screens and Sound
UI, motion graphics and sound effects styled to your campaign, so every touchpoint looks and sounds like your brand.
Lead Capture
Opt-in details go to your CRM, as they did for Hennessy's WebAR game, and the IMX Engine™ dashboard tracks plays, dwell time, shares, scans, leads and conversions.
Optimised for Real Phones
WebAR is tuned for smooth performance and premium graphics across the range of devices your audience actually carries.
A Structure That Fits
For in-venue AR and VR, we design and build the booth, display or viewfinder it lives in, themed to the campaign and quick to set up on site.
Crew or Hosting
On-site crew run in-venue builds, and online campaigns run on our hosting, with no hardware for your guests to find.
Proof
AR and VR Instamedia Has Built and Run
Every photo below comes from a real Instamedia project.
A 360-degree AR reveal of designer apparel, controlled by hand gestures. 2,673 people in 4 days.
VR built into a binocular-style viewfinder for the store opening at The Gardens Mall, Kuala Lumpur.
A Temple-Run-style running game for the Year of the Snake, played in the phone browser. 5,680 players in Malaysia and Singapore.
A 3D AR fruit-slicing game played with bare hands at the flavoured lager launch. 100 percent merch redemption.
A browser-based AR 'M' that guests place, resize and photograph, opened from a QR code or a link.
Pricing
How Much Does AR or VR Cost in Malaysia?
Two ways in: a standard AR or VR build restyled to your brand, or a fully custom build from a fresh brief.
A ready-made AR format, such as a WebAR game or effect, or a VR experience, restyled to your brand on our IMX Engine™ platform.
- Branded to your campaign
- Runs at your event or online, with no app for guests
- Plays, leads and conversions tracked on the IMX Engine™ dashboard
Gesture displays, VR viewfinders, custom structures and one-off builds like Nike Unreal Studio, scoped to your brief.
- 3D assets, UI and sound built from scratch
- A custom physical structure or viewer when the brief needs one
- Lead time: 4 to 8 weeks, planned with you from the brief
VR experiences, and WebAR campaigns that run across several locations or markets, like Hennessy's in Malaysia and Singapore, are quoted on the brief. For in-venue screen games without AR, see our custom interactive games library.
Where it works
Where AR and VR Work Best
Store Openings and Retail
Tommy Hilfiger opened its store at The Gardens Mall with a VR viewfinder, and Nike's AR display was the centrepiece of a multi-day retail event hosted by JD Sports.
Product Launches
Nike Unreal Studio and the Tiger Soju launch both put AR at the centre of the launch, one as a product reveal and one as a game with a prize at the end.
Festive Campaigns
Hennessy's running game tied AR to Chinese New Year and the Year of the Snake. The same format works for Raya, Deepavali and Christmas campaigns.
Multi-Location and Online
WebAR needs no hardware, so one build can run across outlets, malls and markets. Hennessy's ran in Malaysia and Singapore.
Want the brand ambassador in the room instead? See our AI avatar and hologram displays, or touch and projection interactive walls.