We make big screens playable

Turn Any Big Screen Into an Interactive Experience

LED walls, projection and large displays your audience can move, play, control and compete on. Built in-house in Kuala Lumpur.

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Trusted for interactive brand experiences

Nike, Instamedia clientHuawei, Instamedia clientJD Sports, Instamedia clientMaybank, Instamedia clientAdidas, Instamedia clientToyota, Instamedia clientPetronas, Instamedia clientDisney, Instamedia clientShiseido, Instamedia clientLancome, Instamedia clientChanel, Instamedia clientGiorgio Armani, Instamedia clientDior, Instamedia clientTiffany and Co, Instamedia clientStarbucks, Instamedia clientHeineken, Instamedia clientHennessy, Instamedia clientMcDonalds, Instamedia clientCoca-Cola, Instamedia clientTaobao, Instamedia clientLazada, Instamedia clientShopee, Instamedia clientBridgestone, Instamedia clientAirAsia, Instamedia client

The idea

Your Screen Stops Playing Video.
It Starts Responding to People.

An interactive wall is a large display such as an LED wall, a projection surface or a large-format touchscreen, connected to sensors that let people control what appears on it in real time. Instead of playing a fixed video, the screen responds to body movement, hand gestures, touch, smartphones, cameras or physical objects.

01 · SCREEN

You provide the LED wall, projection, touch display, video wall or stage LED.

02 · INTERACTION

We add the camera, sensor, touch layer, smartphone link, photo booth or physical controller.

03 · EXPERIENCE

People move, touch, scan, play, gesture, capture or create.

04 · RESULT

Live feedback, scores, leaderboards, QR journeys, analytics and data capture.

Pick an interaction

Seven Ways Your Audience Can Interact

Move

Body movement controls the experience.

Running · Jumping · Motion games · Particle walls

Touch

Turn large displays into collaborative touch experiences.

Games · Product exploration · Maps · Multi-touch

Scan

Turn each guest's smartphone into a controller.

QR joining · Multiplayer · Voting · Crowd games

Play

Physical actions drive what happens on the screen.

Football · Ball impact · Reaction games · Target games

Gesture

Navigate content without touching the screen.

Swipe · Rotate · Select · Touchless interfaces

Capture

Guests are photographed at a booth and appear on the wall seconds later.

Photo mosaic walls · Live slideshows · Signature walls · Message walls

Create

Turn movement and physical controllers into digital creativity.

Digital graffiti · Interactive art · Drawing · Particle art

Proof

Interactive Wall Projects We've Built

Instamedia has delivered 1,625+ brand activations since 2012 from its Kuala Lumpur studio. Interactive wall builds are one line within that work.

11Big-screen projects shown below
7Interaction types built in-house
3Markets delivered: Malaysia, Singapore, Jakarta
294Participants in one 8-hour deployment
Motion sensing tunnel with body tracking driving particle content on a large LED wall at an AHHC conference in MalaysiaMotion tracking · AHHC

A Wall That Follows You Through

Body tracking drives particle content across a large LED wall as guests walk the conference approach.

Players jumping between floor sensor pads with live time and score on a big screen at MAHA MalaysiaSensor floor · MAHA

The Floor Becomes the Controller

Players jump between sensor pads while the big screen keeps live time and score.

Runner on a treadmill controlling a virtual city course across a wrap-around interactive LED wallMotion · Sun & Sand Sports

Run a Virtual City on a Real Treadmill

Running speed drives a city course across a wrap-around LED wall, with a live leaderboard.

PUMA motion tracking running game across a large format interactive LED environmentMotion tracking · PUMA

Turn Running Into a Giant Game

Real-time body tracking turned physical running into an interactive experience across a large-format LED environment.

Exhibition guests using their phones as controllers for a shared big screen multiplayer gameSmartphone multiplayer · Wefic

Turn Every Phone Into a Controller

Guests scan a QR code, join from their browser and control characters on a shared big-screen experience.

Interactive football projection turning a physical kick into a live on-screen result in Kuala LumpurProjection · Tudor

A Real Kick, an On-Screen Result

An interactive projection surface turns a physical shot into a live on-screen outcome.

Families queuing to play an interactive big screen game at a shopping mall roadshow in MalaysiaCrowd game · Mall roadshow

A Queue That Forms Itself

An interactive big screen in a mall atrium pulls a crowd and keeps families playing in turn.

Guest created branded messages rendered live on a large LED wall at a KWAP appreciation eventCapture · KWAP

294 People, One Live Wall

Guests created branded messages on iPads, moderated and rendered live on a large LED screen across an 8-hour event.

Live photo mosaic wall where guest photos tile into 20 Years Together anniversary artwork on a wide LED screenLive photo mosaic · SBM Offshore

Guest Photos Build the Headline

Guests shoot at an Instabox booth and every photo tiles into the anniversary artwork on the main LED wall, filling in live through the night.

Guest portraits with handwritten signatures streaming live onto a ballroom LED wall from a glass photo boothLive signature slideshow · W Talents

Sign the Glass, Appear on the Wall

Guests write on an Unveil glass booth and their signed portrait streams straight into the slideshow running on the ballroom LED wall.

Wrap-around large format LED wall carrying branded motion content through a conference venue in MalaysiaLarge format · Conference

Branded Content at Full Wall Scale

A wrap-around LED environment carrying branded motion content through a conference venue.

Where it works

Built for Events, Exhibitions, Retail and More

Brand activations

Turn campaigns into experiences people participate in.

Exhibitions

Increase dwell time and booth engagement.

Retail

Interactive flagship and product discovery experiences.

Product launches

Turn launch content into participation.

Museums & galleries

Build interactive storytelling environments.

Corporate events

Games, voting and audience participation.

Permanent installations

Interactive systems for long-term environments.

Mall roadshows

Draw crowds and give them a reason to stay.

Pricing

How Much Does an Interactive Wall Cost?

Adapted experience From RM 18,000

An existing interactive mechanic adapted to your campaign.

  • Interactive software, licensed for the event
  • Your branding applied to the experience
  • Tracking hardware and sensor rig
  • Calibration and setup
  • Trained operator and event-day support
Bespoke experience Custom quote

Built specifically around your campaign or brand idea.

  • Custom gameplay and characters
  • 3D environments and custom art direction
  • Advanced sensors and multiplayer
  • AI integration and custom physical controllers
  • Analytics, data capture and CRM integration

The LED wall or display is not included. Most clients already have a screen through their event or exhibition contractor. If you don't, we can supply and quote it separately.

Where we deploy

Based in Kuala Lumpur.
Deploying Across Malaysia and APAC.

Kuala LumpurPenangJohorSingaporeJakartaThailandIndonesiaRegional APAC

Inspiration

What Could Your Screen Become?

Same wall. Twelve different experiences. Pick the one that fits your campaign, or tell us the idea and we will build it.

PUMA motion tracking running game on a large interactive LED wall in MalaysiaMotion game
Guests using smartphones as controllers in a multiplayer big screen game at an exhibition in MalaysiaPhone multiplayer
Live photo mosaic wall on a large LED screen at a corporate anniversary dinner in MalaysiaLive photo mosaic wall
Interactive digital calligraphy drawing wall at Mid Valley shopping mall in Kuala LumpurDigital drawing wall
Body tracking particle effects reacting to visitors on an interactive LED wall in MalaysiaReactive particle wall
Crowd playing an interactive big screen game at a shopping mall roadshow activation in MalaysiaCrowd game for roadshows
Players jumping on floor sensor pads controlling a big screen game at MAHA MalaysiaInteractive floor
Interactive football projection game brand activation in Kuala LumpurInteractive projection
Treadmill running challenge on a wrap-around interactive LED wall for Sun and Sand SportsSports challenge wall
Guest messages displayed live on a large LED audience wall at a KWAP corporate event in MalaysiaLive audience wall
Motion sensing interactive tunnel with body tracking LED walls at an AHHC conference in MalaysiaMotion-sensing tunnel
Large format interactive LED wall environment at a conference venue in MalaysiaCustom experience

Get a recommendation

Tell Us About Your Screen

Four details and a sentence about the idea. We come back with a recommended interaction and a real number — usually within one working day.

No screen yet? Still get in touch — we can advise on size and supply.

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FAQ

Interactive Wall FAQ

An interactive wall is a large display connected to sensors that let people control what appears on it in real time. Instead of playing a fixed video, the screen responds to body movement, gestures, touch, smartphones or physical objects. Most installations in Malaysia use a 3–8 metre LED wall or a projection surface.

Yes. We add a sensor layer and experience software to the screen you already have. We install a tracking camera or sensor rig in front of the wall, calibrate it against your actual surface, and run the experience from our own hardware feeding your screen. The wall itself does not need to be modified.

Adapted experiences start from RM 18,000 for a single event day — that covers the interactive software licensed for the event, your branding, the tracking hardware, calibration, setup and a trained operator. Fully bespoke experiences built around a specific campaign idea are quoted individually. The LED wall or display itself is not included in either case.

Yes, and that is the most common setup. Most clients already have a screen through their event or exhibition contractor. We check the resolution and pixel pitch suit the experience before quoting, and we coordinate directly with your AV supplier on site.

Between one and thirty, depending on the interaction method. Motion and gesture experiences usually support one or two players at a time. Touch walls support up to four. Phone-controlled multiplayer supports ten or more simultaneous players, and crowd experiences where the whole audience participates can scale past thirty.

Yes. Guests scan a QR code on the screen, their phone opens a browser-based controller with no app to install, and they join the game on the big screen. We have run this with ten or more simultaneous players sharing one wall.

Yes. Projection is cheaper at large scale, can cover irregular surfaces including floors and curved walls, and suits museums, immersive rooms and permanent installations, but it needs controlled lighting. An LED wall is brighter and works in daylight. The interaction technology is the same either way.

It depends on the interaction. Touch needs 0–1 metre from the screen. Gesture needs 1.5–3 metres. Motion tracking needs 2–4 metres so the camera can see the full body. Sports experiences need 3 metres or more depending on the activity.

Yes. Bespoke experiences are built around your campaign idea — custom gameplay, characters, 3D environments, advanced sensors, multiplayer, AI integration and custom physical controllers. These are quoted individually rather than from the adapted-experience price.

Yes. We can add QR journeys, lead capture, scores and leaderboards, and export the data after the event. CRM integration is available on bespoke builds.

Yes. We are based in Kuala Lumpur and deploy across Malaysia, Singapore, Indonesia, Thailand and the wider APAC region. Once an experience is built it can be redeployed in another market without rebuilding it.

Most installations use a 3–8 metre wall, and we have run experiences across larger L-shaped and wrap-around LED environments. The practical limit is usually the venue and the screen supplier rather than the interaction technology.

More interactive work: custom interactive games · bespoke event games · all projects