Kinect Sensor Running Game

It is an interactive running game that uses a Microsoft Kinect sensor to track body movement and move players through a 3D world on a large L-shaped LED wall inside the Puma flagship store. Guests run in place on a Kinect platform, and their physical movement propels them through branded 3D cityscape environments displayed on the LED wall. The system combines motion tracking, 3D rendering, and competitive leaderboards to create an immersive gaming experience that transforms retail space into an interactive destination.

The Kinect sensor uses depth-sensing cameras and motion detection technology to track how fast each guest runs in place. The sensor detects body movement, leg motion, and running speed in real-time, converting that physical motion into in-game speed, animations, and distance covered in the 3D environment. The faster guests run, the faster their character moves through the virtual cityscape. This creates a direct connection between physical effort and gameplay, making the experience feel responsive and engaging.

Guests can choose from four different branded 3D cityscape environments, each designed to match Puma's brand identity and provide unique visual experiences. The environments feature different themes, color schemes, and visual elements that create variety and encourage repeat play. Each environment responds to player speed in real-time, creating dynamic visuals that react to movement. The variety ensures guests can experience different worlds on multiple visits, maximizing engagement throughout the 24-day activation.

The L-shaped LED wall creates an immersive visual experience that wraps around guests, making them feel surrounded by the 3D cityscape. Unlike flat displays, the L-shaped configuration provides depth and perspective that enhances the sense of movement through virtual space. The large format ensures visibility from across the store, attracting attention and creating a focal point for the flagship launch. The synchronized rendering across both sections of the L-shape creates seamless visuals that respond to player movement in real-time.

Yes. The entire system is fully customizable for other retail launches, roadshows, and brand activations. Customization includes: branded 3D environments matching your visual identity, custom user interface design, scoring rules and game mechanics, prize logic and reward systems, and integration with your CRM for data capture. The environments, user interface, scoring rules, branding, and prize logic can all be tailored to match your brand requirements and event goals.

Yes. Guests register on iPads with opt-in data capture, feeding first-party insights directly to your CRM. The live leaderboard displays rankings in real-time, updating scores and times instantly as guests complete runs. This creates competitive atmosphere that encourages repeat play and extended engagement. The combination of data capture and leaderboards provides both marketing intelligence and engagement mechanics that maximize activation value.

Each game session typically lasts 30-60 seconds, depending on the distance covered and game mechanics. The fast-paced nature keeps lines moving while ensuring every guest has time to experience the immersive 3D world and see their results on the leaderboard. The quick turnaround encourages multiple visits throughout the 24-day activation, maximizing engagement and repeat play.

The system requires: Microsoft Kinect sensors for motion tracking, iPads for registration and data capture, L-shaped LED wall (or standard LED display) for 3D rendering, capable PC/mini-PC running the game engine, and network connectivity for leaderboard synchronization. We tailor hardware specifications based on venue size, LED wall dimensions, and specific requirements. The modular system integrates seamlessly with existing retail infrastructure.