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IMX Engine

Intereactive Sensor-Based Football Projection Game

A Night with Tudor & David Beckham

Real football meets projected goalie for competitive, immersive play.
297
People Experienced
4
Hours
AR / VR / MR
3D

Project Challenge: Tudor needed an exclusive activation for their David Beckham event that would blend physical sports engagement with cutting-edge digital technology while reinforcing their luxury brand identity. The challenge was creating an immersive football experience that allowed guests to kick real footballs against an AI goalkeeper, projected onto Impact Cloth, while maintaining authentic sports feel and ensuring accurate goal detection through sensor technology—all within a premium brand environment that seamlessly integrated Tudor branding throughout the activation. Solution Approach: We developed a custom-built football projection game using cutting-edge LIDAR technology to project a 3D stadium environment onto Impact Cloth, creating an immersive and authentic football experience. Players took real shots with a football against an AI goalkeeper that reacted dynamically, diving and taunting to heighten challenge and immersion. Motion-sensor tracking logged ball speed and trajectory, ensuring accurate goal detection and fair scoring. A live scoreboard encouraged friendly competition, while branded billboards and jerseys reinforced Tudor's identity throughout, tying the entire activation seamlessly back to the brand. Key Technologies: IMX Engine Football Projection Platform, LIDAR-Based 3D Stadium Projection System, AI Animated Goalie Engine, Motion-Sensor Ball Tracking System, Real-Time Goal Detection Algorithm, Live Scoreboard & Ranking System, Impact Cloth Projection Integration, Branded Visual Integration System. The activation engaged 297 guests across 4 hours, successfully blending physical play with digital interaction while maintaining luxury brand positioning.

Mobile screens showing Leica custom interactive quiz interface, powered by Instamedia IMX Engine™ for brand activation events.

3D Assets Creation

Tailor-made environment, models and animations turn simple artwork into engaging, immersive visuals.

AI Animated Goalie

Virtual keeper reacts dynamically, diving and taunting to heighten challenge and immersion.

Motion-Sensor Tracking

Sensors log ball speed and trajectory, ensuring accurate goal detection and fair scoring.

Real-Ball Gameplay

Guests kick real footballs, maintaining genuine sports feel and physical engagement.

Tudor David Beckham football projection game AI goalie LIDAR Malaysia
Tudor football game participants kicking ball projected stadium Malaysia
Tudor projection game scoreboard live rankings football Malaysia
Tudor football projection Impact Cloth 3D stadium environment Malaysia
Tudor AI animated goalie dynamic diving motion tracking Malaysia
Tudor David Beckham event branded billboard jerseys Malaysia
Tudor football projection game real ball gameplay Malaysia sports
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Tudor David Beckham football projection game AI goalie LIDAR Malaysia
Tudor football game participants kicking ball projected stadium Malaysia
Tudor projection game scoreboard live rankings football Malaysia
Tudor football projection Impact Cloth 3D stadium environment Malaysia
Tudor AI animated goalie dynamic diving motion tracking Malaysia
Tudor David Beckham event branded billboard jerseys Malaysia
Tudor football projection game real ball gameplay Malaysia sports
No items found.

📘 Project Quick Summary

297 Guests Experienced Interactive Football Projection

LIDAR-based 3D stadium projection game powered by IMX Engine for Tudor x David Beckham event. Real football gameplay against AI animated goalie. Motion-sensor tracking, live scoreboard, branded visual integration. 4-hour luxury sports brand activation.

297
People Experienced
4
Hours
LIDAR
3D Projection
AI
Goalie
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What is Interactive Football Projection?

An immersive sports activation that combines real physical football gameplay with cutting-edge digital projection technology. Players kick real footballs against an AI-animated goalkeeper projected onto Impact Cloth, creating an authentic sports experience enhanced by 3D stadium environments, motion-sensor tracking, and live scoring systems. The technology blends physical engagement with digital interaction, maintaining genuine sports feel while adding competitive gaming elements.

📍 Activation Location

A Night with Tudor & David Beckham

Malaysia

Frequently Asked Questions

LIDAR (Light Detection and Ranging) technology creates precise 3D mapping of the projection surface, allowing accurate rendering of stadium environments onto Impact Cloth. The system projects immersive 3D visuals that create depth and perspective, making the projected goalie and stadium appear three-dimensional. This technology ensures accurate alignment between physical ball movement and digital goalie reactions, creating seamless interaction between real and virtual elements.

The AI goalie uses motion-sensor tracking to detect ball speed, trajectory, and position in real-time. Based on this data, the goalie dynamically reacts by diving, jumping, or moving to block shots. The AI system includes taunting behaviors and challenge-heightening animations that respond to player performance, creating competitive and immersive gameplay. The goalie's reactions are calculated in real-time to ensure fair and accurate goal detection.

Motion sensors track ball speed and trajectory with high precision, ensuring accurate goal detection and fair scoring. The system logs every shot's velocity, angle, and position, allowing precise determination of whether a goal was scored. This accuracy ensures competitive fairness and maintains authentic sports feel while providing reliable scoring data for the live leaderboard system.

Yes. Players kick real footballs, maintaining genuine sports feel and physical engagement. This authentic approach preserves the traditional football experience while adding digital enhancement through projection and AI interaction. The real-ball gameplay ensures that physical skill and technique matter, creating a true sports challenge rather than a purely digital game.

The live scoreboard displays real-time rankings and scores as players compete. Each successful goal is tracked by the motion-sensor system and immediately reflected on the scoreboard. The system encourages friendly competition by showing current leaders and individual performance metrics. The scoreboard updates instantly, creating dynamic competitive atmosphere throughout the activation.

Impact Cloth is a specialized projection surface designed for high-quality image display and durability. It provides optimal projection quality for the 3D stadium environment while withstanding physical impact from footballs. The material ensures clear, vibrant visuals that maintain image quality even when balls strike the surface, making it ideal for interactive sports activations that combine projection with physical gameplay.

Tudor branding is seamlessly integrated throughout the activation through branded billboards within the projected stadium environment, branded jerseys worn by digital elements, and visual identity elements incorporated into the UI and scoreboard. The branding reinforces Tudor's luxury identity while maintaining immersive gameplay experience. Every visual touchpoint ties back to the brand, creating cohesive brand reinforcement without disrupting the sports engagement.

Absolutely. The IMX Engine platform is fully customizable for different sports, brands, and event types. Customization options include: different stadium environments and themes, branded visual integration matching your brand identity, adjustable AI goalie difficulty levels, custom scoring systems and leaderboards, and tailored analytics tracking. The modular system integrates seamlessly with sensors and projection equipment, enabling adaptation to various creative visions for sports activations, brand events, or corporate entertainment.

Results & Impact

297
People Experienced
4
Hours

Ready for Your Football Projection Activation?

Blend Physical Sports with Digital Innovation

Custom football projection games powered by IMX Engine. LIDAR technology. AI goalies. Real-ball gameplay. Live scoring.

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