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Intereactive Sensor-Based Football Projection Game
A Night with Tudor & David Beckham
Real football meets projected goalie for competitive, immersive play.
297
People Experienced
4
Hours
AR / VR / MR
3D
Developed by Instamedia using cutting-edge LIDAR technology, a 3D stadium was projected onto Impact Cloth to create an immersive and authentic football experience. Players took real shots with a football against an AI goalkeeper, blending physical play with digital interaction. Sensors tracked every goal scored, while a live scoreboard encouraged friendly competition. Branded billboards and jerseys reinforced Tudor’s identity throughout, tying the entire activation seamlessly back to the brand.
Tailor-made environment, models and animations turn simple artwork into engaging, immersive visuals.
Virtual keeper reacts dynamically, diving and taunting to heighten challenge and immersion.
Sensors log ball speed and trajectory, ensuring accurate goal detection and fair scoring.
Guests kick real footballs, maintaining genuine sports feel and physical engagement.
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