Why We Built Custom Web-AR Technology Instead of Using Existing Solutions
TL;DR: Munchy's needed Web-AR that worked exactly how they envisioned it—no app downloads, perfect brand integration, instant sharing. Off-the-shelf AR platforms couldn't deliver this, so we built everything from scratch using our proprietary IMX Engine™. Result: A completely custom solution that works exactly as required.
🚀 What makes custom Web-AR development different from template solutions?
Custom Web-AR development means building exactly what your brand requires, not adapting existing templates. For Munchy's, we created browser-based AR that required no app downloads, integrated perfectly with their brand identity, and delivered instant social sharing—capabilities that existing AR platforms simply couldn't provide without compromise.
We turned the Munchy's 'M' into a bold, interactive Web-AR activation—built entirely from scratch using our in-house development capabilities. Powered by IMX Engine™, users engaged instantly, shared easily, and experienced the brand in a new way, tapping into the future of immersive consumer connections (AR Insider).
Why Custom Development Over Off-the-Shelf AR Solutions?
Most brands settle for existing AR platforms with limitations. We don't. Every element of Munchy's Web-AR experience was engineered specifically for their requirements:
- No App Required: Custom browser-based solution (not possible with most AR platforms)
- Brand-Perfect Integration: Every interaction designed around Munchy's identity
- Instant Performance: Optimized specifically for their target devices and network conditions
- Complete Control: No third-party limitations or licensing restrictions
Breaking Barriers with Web-AR
Munchy's wanted more than static branding—they wanted action. Most AR apps require downloads, but our browser-based solution eliminated friction, making entry instant and accessible for everyone. A quick scan or tap launched the playful 'M', ready for users to resize, rotate, and drop into their surroundings. With a built-in photo feature, capturing and sharing the moment was effortless—mirroring industry leaders like Oreo, whose Web-AR campaign set a precedent for interactive, accessible experiences (8th Wall).
Key Features
- No App Required: Web-AR accessed through QR or link.
- Interactive Controls: Users manipulate the 'M' in real time.
- Seamless Capture: Snap, retake, and save directly.
- Shareability: Images optimised for social.
By prioritizing accessibility and interactivity, brands like Munchy's can now deliver truly engaging moments that would be otherwise impossible with traditional marketing tools (Harvard Business Review).
❓ Frequently Asked Questions About Custom Web-AR Development
How fast can you develop custom Web-AR experiences?
Our in-house team typically delivers custom Web-AR solutions within 48-72 hours from concept approval. Unlike vendor solutions that require lengthy integration processes, we control the entire development pipeline.
Why not use existing AR platforms like 8th Wall or Spark AR?
Existing platforms have limitations and force you to work within their constraints. Custom development means we build exactly what your brand requires—no compromises, no "workarounds," no monthly licensing fees.
Can you export or own the custom Web-AR technology?
Yes! Everything we build is fully exportable and owned by you. No vendor lock-in, no dependency on third-party platforms. Complete technology ownership is part of our custom development approach.
🏆 Results That Only Custom Development Can Deliver
This campaign achieved results that would be impossible with off-the-shelf solutions:
- Zero App Downloads Required: 100% browser-based engagement
- Perfect Brand Integration: Every pixel designed for Munchy's
- Instant Viral Potential: Custom sharing optimized for Malaysian social platforms
- Complete Data Ownership: All analytics and user data belongs to Munchy's
The IMX Engine™ ensured a smooth, scalable experience on any supported device, reinforcing Munchy's as a pioneer in tech-driven activations.
Experience the Gallery
After each activation, users gain access to a digital gallery—showcasing both their photos and highlights from others. This dynamic hub lets participants revisit, share, and celebrate the most creative moments. The gallery not only boosts organic social reach, but also builds a sense of community around the activation.
The Future: Instant, Immersive, Measurable
Browser-based Web-AR isn't just a trend—it's a proven engine for unforgettable, measurable brand experiences (Harvard Business Review). For brands eager to create meaningful, interactive moments, this technology delivers results without friction. Instamedia's IMX Engine™ leads the way, setting new benchmarks for both reach and real-world impact.
Ready to Build Your Custom Interactive Technology?
Stop settling for template solutions. Discover how IMX Engine™ builds exactly what you need, or contact our development team to discuss your custom requirements.
References
- How WebAR Powers Next-Level Brand Engagement – AR Insider
- Case Study: Oreo's Web-AR Mobile Campaign – 8th Wall
- The Business Value of Augmented Reality – Harvard Business Review
- Measuring the Effectiveness of AR in Marketing – Think with Google
.svg){kind=small}