We partnered with Tommy Hilfiger to power its store opening at The Gardens Mall with IN:FRAME™ MOBI, a roaming photo device that let our operator move through the store and photograph guests wherever they were standing. AI background removal separated each guest from the store background and composited them onto a Tommy Hilfiger-branded frame, printed as a four-pose photo strip guests could collect on the spot. A QR code on every strip gave guests an instant digital download to share.
The kiosk screen, photo frame and prints all carry Tommy Hilfiger's branding, with AI background removal compositing every guest onto brand-consistent frames.
Guests received instant photo prints, beautifully crafted on the spot, giving them a personalized keepsake to take home and relive the memorable moments of the event.
Photos are optimized for easy sharing across all platforms.
Scan to instantly receive and share digital copies without the hassle of e-mails and manual links required.
📘 Project Quick Summary
Tommy Hilfiger's flagship store opening at The Gardens Mall featured Instamedia's IN:FRAME™ MOBI, a roaming photo device: a 3-day activation delivering printed photo strips of four poses with official Tommy Hilfiger branding on every frame. Powered by IN:FRAME™ MOBI and AI background removal, the activation combined roaming in-store capture, branded photo composite frames, real-time printing, and QR-coded digital downloads to amplify Tommy Hilfiger's store launch across mall foot traffic and social media, producing 1,223 take-home keepsakes that turned every visitor into an organic brand advocate.
The Tommy Hilfiger Mall Opening Photo Booth (also called a roaming photo booth, MOBI photo booth, mall opening activation booth, or retail launch photobooth) is a premium custom photo activation built specifically for retail store opening events. For Tommy Hilfiger's store opening at The Gardens Mall, Instamedia delivered a roaming IN:FRAME™ MOBI photo booth where an operator photographed guests around the store in four-pose sequences, AI background removal composited each guest onto a Tommy Hilfiger-branded frame, and guests received a printed photo strip with official Tommy Hilfiger branding on every frame, plus digital copies via QR-coded instant downloads. The 3-day activation produced 1,223 printed photo strips, turning Gardens Mall shoppers into walking advertisements for the new Tommy Hilfiger store and extending the launch's organic social reach far beyond the mall venue.
🛍️ Tommy Hilfiger Store Opening, The Gardens Mall, Malaysia
Tommy Hilfiger's flagship store opening event hosted at The Gardens Mall, KL. IN:FRAME™ MOBI roaming photo booth positioned as the experiential centrepiece, engaging mall shoppers, fashion enthusiasts, Tommy Hilfiger loyalty customers, and store-launch attendees across a 3-day activation that drove foot traffic, brand engagement, and organic social amplification for the new retail location.
The IN:FRAME™ MOBI is a roaming photo device: rather than guests stepping into a fixed booth, an Instamedia photographer carries the MOBI rig through the venue and photographs guests wherever they are standing. AI background removal separates each guest from the real backdrop and composites them onto a Tommy Hilfiger-branded frame, matched to the brand's colours and typography. For Tommy Hilfiger's store opening at The Gardens Mall, this produced 1,223 printed photo strips of four poses each, every strip carrying official Tommy Hilfiger branding from capture through to print.
A photo strip captures four sequential poses in one session, then prints all four poses together on a single branded card. For Tommy Hilfiger's Gardens Mall opening, an Instamedia photographer used the roaming IN:FRAME™ MOBI device to capture guests around the store in sequence (silly, serious, group, solo, in any combination), and AI background removal composited each pose onto a Tommy Hilfiger-branded frame before printing. The photo strip format produces high keepsake value because each strip captures a full mini-story rather than a single isolated photo.
Yes. For Tommy Hilfiger, Instamedia customised the AI background removal composite so every guest was placed onto a Tommy Hilfiger-branded frame (signature red, white and navy colour palette and brand typography), the kiosk screen UI with brand fonts and button styling, the printed photo frame with official Tommy Hilfiger branding on every strip, and QR-coded digital download screens with brand-aligned graphics. Custom builds are ready in time for the campaign launch date, covering composite design, UI setup and on-site preparation.
Retail store openings face a recurring challenge: mall foot traffic is high during opening day, but converting walkers into brand engagement is hard without something visually arresting. A roaming MOBI photographer solves this well. Moving through the store to photograph guests creates visual stopping power from a distance (mall shoppers see the activation from across the corridor), the photo strip mechanic creates dwell time around the kiosk as guests wait for their branded print, and the printed keepsake plus QR digital download produces organic social amplification (every guest becomes a walking advertisement). Tommy Hilfiger's Gardens Mall opening proved this with 1,223 printed photo strips in 3 days.
Instant. Each guest is photographed by the roaming IN:FRAME™ MOBI device, composited with AI background removal onto a Tommy Hilfiger-branded frame, and printed on the spot once all four poses are captured. The kiosk's high-throughput dye-sublimation printing delivers photo-magazine-quality output without queue backup. At Tommy Hilfiger's Gardens Mall opening, the booth printed 1,223 strips across 3 days, averaging over 400 photos a day.
Each printed photo strip includes a unique QR code that links to a digital download of the same four poses, individually accessible as separate photos or as the combined strip image. Guests scan the QR with any smartphone (no app required), access the digital files in either format, and share to Instagram, TikTok, Facebook, or WhatsApp in seconds. All sharing is consent-based and brand-attributed, Tommy Hilfiger branding flows through to every shared digital output, amplifying organic reach beyond The Gardens Mall venue.
Yes, premium retail launches are a natural fit for the MOBI roaming photo format. The premium aesthetic, branded AI compositing, and integration depth all reinforce premium positioning rather than detract from it. Instamedia has delivered fully branded IN:FRAME™ activations for Tommy Hilfiger (Gardens Mall, via roaming MOBI capture and AI background removal), Charlotte Tilbury (luxury beauty launch), BONIA (Pavilion KL), and many other premium retail and luxury brand activations across Malaysia and Singapore. The format works particularly well for: store opening events, flagship store launches, designer collaboration drops, mall-based brand pop-ups, and seasonal premium retail activations.
Yes. Instamedia builds and operates IN:FRAME™ MOBI roaming photo booths with AI background removal across Malaysia (KL, Selangor, JB, Penang) and Singapore. Our team handles end-to-end delivery: MOBI rig setup, AI composite design, branded UI development, on-site operators, photo print supply, and post-event analytics. We've delivered the format for Tommy Hilfiger at The Gardens Mall, Charlotte Tilbury, BONIA, and many premium retail and luxury clients. Pricing for a custom IN:FRAME™ MOBI activation starts from RM 14,000 for a single-event activation, with multi-day mall pop-up and roadshow packages available for extended retail campaigns.
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Powered by IN:FRAME™ MOBI. Roaming photo capture with AI background removal, branded photo strip output, real-time print delivery, custom UI, and QR-coded digital sharing. Perfect for premium retail store openings, mall-based brand activations, and luxury flagship launches.
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