Web-AR Experience Running Game

No—this is a browser-based Web‑AR experience powered by IMX Engine technology. Users can play instantly via a direct link or QR code scan without any app installation. The Web‑AR platform runs entirely in modern mobile browsers using WebGL and WebAR capabilities, eliminating download barriers and maximizing accessibility. This instant-play approach ensures broad audience reach and seamless user experience across Malaysia and Singapore.

The game is optimized for modern mobile devices with WebGL/WebAR-capable browsers including iOS Safari, Chrome, Firefox, and Samsung Internet. High-end mobile optimization ensures smooth performance across varied devices—from flagship smartphones to mid-range models. We can tailor graphics settings and performance parameters for broader device coverage, ensuring the premium gaming experience maintains quality while maximizing compatibility. The mobile-first optimization engine dynamically adjusts rendering quality based on device capabilities.

Players control an animated snake character that moves forward automatically through a vibrant Chinese New Year-themed 3D world. Using touch controls, players swipe left or right to navigate the snake, collecting gold ingots and limited-edition Hennessy Year of Snake bottles while avoiding obstacles. The real-time obstacle avoidance system creates dynamic challenges that increase difficulty as gameplay progresses. The Temple-Run-style mechanics provide intuitive, engaging gameplay that appeals to broad audiences while showcasing Hennessy's premium brand aesthetic through immersive 3D environments.

Absolutely. Every element can be fully branded and customized for different campaigns or themes. Customization options include: characters (snake, player avatars), collectibles (bottles, ingots, power-ups), 3D environments (themes, backgrounds, obstacles), SFX/VFX (sound effects, visual effects, animations), and UI/UX (branded interfaces, color schemes, typography). For Hennessy's Year of Snake launch, we crafted premium 3D assets in-house including the limited-edition bottle, animated snake character, festive lanterns, and CNY-themed environment—all reflecting the brand's luxury aesthetic. The custom 3D asset creation pipeline ensures unique, brand-aligned experiences.

High-end mobile optimization ensures smooth performance and premium graphics across varied devices through adaptive rendering technology. The mobile-first optimization engine dynamically adjusts graphics quality, frame rates, and asset loading based on device capabilities and network conditions. This ensures flagship devices display premium visuals while mid-range devices maintain smooth gameplay. The system optimizes 3D asset loading, reduces memory usage, and implements efficient rendering pipelines—all while maintaining the luxury brand aesthetic. This approach maximizes audience reach without compromising visual quality or user experience.

Premium brand integration occurs at every touchpoint: the limited-edition Year of Snake bottle appears as a collectible item, custom festive 3D assets merge luxury branding with CNY flair, branded UI/UX maintains the luxury aesthetic throughout, and custom SFX/VFX reinforce brand identity. The branded UI/UX keeps the experience on-brand and memorable, with luxury CNY theme elements aligned to Hennessy's brand story and product exclusivity. Every visual element—from character design to environment details—reflects the brand's premium positioning while maintaining immersive gameplay engagement.

The platform provides comprehensive analytics including: engagement metrics (plays, session duration, completion rates), gameplay data (scores, collectibles gathered, obstacles avoided), opt-in data collection (visitor details, contact information when enabled), and performance metrics (device types, browser compatibility, load times). All data feeds into reporting dashboards and can integrate with CRM workflows for first-party insights. The optional data collection system seamlessly captures opt-in visitor details, feeding valuable first-party data to your CRM while respecting user privacy preferences. Analytics help measure campaign effectiveness and optimize future activations.

Deployment requires no special hardware or infrastructure—the game runs entirely in mobile browsers. Technical requirements include: WebGL/WebAR-capable browsers (iOS Safari 11+, Chrome, Firefox, Samsung Internet), stable internet connection for initial loading, and modern mobile devices with adequate processing power. The IMX Engine Web‑AR platform handles all technical complexity, ensuring seamless deployment across locations. For multi-location activations like Hennessy's Malaysia & Singapore launch, the platform supports centralized management and analytics while maintaining consistent performance across different venues and network conditions.

Absolutely. Web‑AR games are ideal for product launches, roadshows, festive campaigns, retail activations, corporate events, and brand experiences that need premium visuals and broad device compatibility. The platform supports various gameplay mechanics beyond Temple-Run style, including puzzle games, collection challenges, racing games, and interactive experiences. Customization options allow adaptation to different brand identities, campaign themes, and engagement objectives. The instant-play, no-download approach maximizes participation while premium 3D graphics ensure brand positioning remains elevated. Whether for luxury brands like Hennessy or consumer products, Web‑AR games deliver immersive engagement that drives brand awareness and customer interaction.

Typical development timeline ranges from 4-8 weeks depending on complexity, customization level, and asset requirements. The process includes: concept and gameplay design (1-2 weeks), 3D asset creation and branding (2-3 weeks), development and optimization (2-3 weeks), and testing and refinement (1 week). The IMX Engine platform's modular architecture enables faster development for repeat activations or similar game mechanics. For Hennessy's Year of Snake launch, the fully in-house development process ensured premium quality while meeting campaign timelines. Our dev team codes features from scratch to match unique client requests, ensuring no template limits and complete brand alignment.