For Victoria’s Secret’s Pink Match event at Suria KLCC, Instamedia powered the activation with a Digital Pickleball Game — transforming the space into a playful, interactive arena. Guests enjoyed virtual pickleball matches on digital screens, sparking engaging moments that drew crowds and delivered a fresh, tech-forward twist to event entertainment. All of this was executed seamlessly while adhering to Suria KLCC’s strict rules and regulations, ensuring the experience was both innovative and compliant.

30s

Average play time

1,951

Players

10/10

Overall satisfaction

Behind the Serve

Our activation includes a 55-inch digital screen, smart motion sensors, and a Victoria’s Secret–themed paddle that transformed a pickleball game into an unforgettable brand experience.

The paddle was embedded with a precision-built sensor, designed to sync perfectly with the on-screen gameplay. As players swung their paddles, every motion, from powerful serves to playful misses — was detected in real time, instantly reflected on the display. This seamless interaction created a sense of connection and excitement, making every participant feel like part of the action.

What makes our gamification interesting

3D Asset Creation

Pink Pickleball Assets
Victoria Secret Themed Paddle
Atmospheric Court Background

Physical Play Meets Digital

Paddle swings trigger real-time in-game action
Ball reacts instantly to every swing
Smart sensors track every hit

Software Integration

Real-Time Scoring
Centralised Data Capture
Built for High Traffic & Replay

our process

Concept sketch of a Victoria's Secret branded pickleball court, paddle and ball for Pink Match

Ideation: Our Pink Serve

For the Victoria Secret's Pink Match event at Suria KLCC, Instamedia powered the activation by supplying a Digital Pickleball Game—turning the space into a playful, interactive arena. Guests participated in virtual pickleball games on digital screens, creating engaging moments that drew crowds and delivered a fresh twist to event entertainment.

Execution: Court is in Session

We turned a solid concept into reality by building the activation from scratch, programming the ball movements and designing a score display that reflected Victoria Secret's brand identity. The entire process was handled in-house, ensuring quality through hands-on testing and refinement.

Behind the scenes Unity development screenshot for the Victoria's Secret Pink Match digital game

Game On Gorgeous digital pickleball screen live at the Victoria's Secret Pink Match, Suria KLCC

Interaction: Game. Set. Glam.

Visitors jumped at the chance to play the game for themselves, grabbing a Victoria Secret's themed pickleball paddle to play the game. The countdown sparked excitement and built buzz around the activation, with many eager to take a turn themselves.