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Victoria Secret
Pink Match

For Victoria’s Secret’s Pink Match event at Suria KLCC, Instamedia powered the activation with a Digital Pickleball Game — transforming the space into a playful, interactive arena. Guests enjoyed virtual pickleball matches on digital screens, sparking engaging moments that drew crowds and delivered a fresh, tech-forward twist to event entertainment. All of this was executed seamlessly while adhering to Suria KLCC’s strict rules and regulations, ensuring the experience was both innovative and compliant.
1,951
Players
30s
Average play time
10/10
Overall satisfaction
AR/VR/MR
Gamification
3D Design
Brand Activation
AR/VR/MR
Gamification
3D Design
Brand Activation
AR/VR/MR
Gamification
AR/VR/MR
Gamification
3D Design
Brand Activation
AR/VR/MR
Gamification
3D Design
Brand Activation
AR/VR/MR
Gamification

What makes our gamification interesting

3D Asset Creation
  • Pink Pickleball Assets
  • Victoria Secret Themed Paddle
  • Atmospheric Court Background
Physical Play Meets Digital
  • Paddle swings trigger real-time     in-game action
  • Ball reacts instantly to every swing
  • Smart sensors track every hit
Software Integration
  • Real-Time Scoring
  • Centralised Data Capture
  • Built for High Traffic & Replay

our process