The MUJI SS26 Exhibition, a digital fitting room experience was introduced to showcase the brand’s fashion collection through an interactive virtual try-on journey. Guests explored outfits based on style, season, materials, and colour, selecting their preferred looks directly at the booth. Their choices were then applied in real time through a photobooth, allowing them to see themselves wearing the selected MUJI outfits instantly. Each photo was processed and printed on the spot, with a barcode provided for seamless mobile access and sharing. The activation also featured a live dashboard capturing key insights such as customer preferences, most selected items, participation, and traffic patterns, turning the experience into both an engaging styling journey and a data-driven brand interaction.
Ensures outfits align naturally with your body during capture.
Transition directly from try-on to capture in one flow.
Each user creates a unique look based on preferences.
Build looks based on style, season, materials, and colour.
.svg){kind=small}