Print, Cut, Fold: AI Papercraft Figures for Huawei ICT at QSNCC Bangkok

Instamedia ran a papercraft booth on the IN:FRAME™ engine inside QSNCC for the two-day Huawei ICT conference. Guests had their photo taken and turned into a customised, blocky paper character, printed on an A4 sheet. Each delegate then cut and folded their own sheet into a 3D papercraft figure to keep, or scanned a QR code to download the design. The booth ran 628 sessions across the event, with an on-site crew managing hardware, queueing and folding stations throughout both days.

Guests stepped up to the booth, had their photo turned into a blocky, Minecraft-style character, and collected a printed A4 sheet of their design. From there, each guest cut out and folded their sheet into a 3D paper figure to take home, or scanned a QR code to download the artwork instead. Across the two-day conference, the booth produced 558 printed sheets and 243 QR downloads for an international delegate audience, with most activity landing in the 2:00 PM to 3:00 PM networking window.

The activation delivered 558 printed papercraft sheets and 243 QR downloads across 628 booth sessions over two conference days. Peak demand landed between 2:00 PM and 3:00 PM, matching the mid-afternoon networking break, and a live analytics dashboard tracked traffic and delegate demographics across the countries represented at the summit. The result was steady throughput during the busiest hours without the booth becoming a bottleneck for the wider conference programme.

AI papercraft is an activation where a guest's photo is turned into a customised, blocky character design and printed on an A4 sheet for the guest to cut and fold into a 3D figure themselves. At Huawei ICT, Instamedia's version ran on the IN:FRAME™ engine, generating the design within seconds and offering a printed sheet or a QR download. The format works well at conferences because it gives delegates something physical to build and carry away from a short booth visit between sessions.

Yes, a booth built for conference volumes is designed to keep the AI generation, printing and folding stations working across every day of the event. At Huawei ICT, the same setup ran across both days of the summit, producing 558 printed sheets and 243 QR downloads at a steady pace through the full 628 sessions. The exact schedule, staffing and print allowance for a multi-day event depends on the brief, so share your conference dates and expected footfall and the team can scope a proposal.

Yes, because the guest interaction is visual rather than language-dependent: guests step up, the AI generates the character design, and the output prints or downloads without needing on-screen instructions in multiple languages. At Huawei ICT, the booth served delegates from multiple countries across the two-day summit, with the live analytics dashboard tracking demographics across that international base. The character design and printed format can be adapted to the event's theme, and specific language or accessibility needs can be discussed as part of the brief.

After the character design is generated, the booth displays a QR code that guests scan with their own phone to download the digital artwork directly, alongside the printed A4 sheet they cut and fold themselves. At Huawei ICT, this feature accounted for 243 of the total booth interactions, alongside 558 printed sheets, giving delegates a way to save and share the design on social media straight from the conference floor. The feature runs on the IN:FRAME™ engine alongside the printing pipeline, so both outputs come from the same session.

Yes. Instamedia is a Malaysia-based studio that normally delivers activations across Malaysia and Singapore, and the Huawei ICT deployment at QSNCC in Bangkok shows the on-site crew and IN:FRAME™ hardware can also travel further afield when a brief calls for it. Share your event dates, venue and expected attendee volume, and the team can put together a proposal covering the format, staffing and output mix for your conference or summit.