Custom Web-Based Interactive Quiz

The 8-question interactive quiz takes participants on a chronological journey through Leica's centennial history. Each question covers pivotal moments: founding in 1925, iconic camera releases (Leica I, M3, M6), photography innovations, legendary photographers who used Leica, digital evolution, and current innovation. The storytelling approach transforms a milestone anniversary into an engaging educational experience that deepens brand affinity.

The rope physics is a custom 3D VFX animation built with IMX Engine™. When participants answer questions correctly, a dynamic rope element responds with realistic physics—swinging, tensions, and visual feedback. It's not just eye candy; the tactile animation creates a memorable interactive moment that reinforces correct brand knowledge. The VFX is fully customizable for different Leica campaigns and events.

Gamification transforms passive content consumption into active engagement. Scores, badges, leaderboards (optional), and real-time feedback make learning about Leica fun and competitive. Participants stay focused, remember information longer, and feel emotionally invested in Leica's heritage. The gamified experience is highly shareable—participants want to brag about their scores, amplifying brand reach organically.

The smart redemption system includes: (1) Unique QR codes or SMS codes generated per participant after quiz completion, (2) Real-time redemption tracking—ensures each person redeems only once, (3) Prize fulfillment coordination—digital delivery or physical merchandise logistics, (4) Central dashboard showing redemption status, (5) CRM integration for follow-up campaigns. Zero double-redemptions, zero manual tracking errors.

Participants voluntarily register with name, email, phone number. All data is collected with explicit opt-in consent before quiz entry. PDPA compliant (Personal Data Protection Act - Singapore). Data stored securely and fed directly to Leica's CRM via API integration. No third-party ad networks or data brokers involved. Leica owns the data and can use it for CRM marketing, loyalty programs, and future event targeting.

Yes. The IMX Engine™ quiz is fully modular and reusable. Questions, VFX styling, brand colors, and redemption prizes can be easily customized for future Leica product launches, seasonal campaigns, or regional activations. We deployed the 100-year version in Singapore; it can be adapted for other markets (Malaysia, Thailand, etc.) with localized questions and brand storytelling. Build once, deploy everywhere.

Average completion time: 4-6 minutes. The 8-question structure is designed for quick engagement at events without fatiguing participants. Questions range from easy to moderate difficulty, keeping completion rates high. Faster completions encourage repeat participation—participants can take the quiz multiple times to improve scores and compete with friends.

Participants see their name throughout the quiz experience ("Great job, [Name]!"). Personalized score feedback appears after each question. Final leaderboard or certificate can feature their name. Optional: dynamic content variations based on demographics—photography enthusiasts might see different heritage questions vs. casual participants. Personalization increases emotional investment and shareability.

Yes. Fully responsive design works seamlessly on smartphones, tablets, and laptops. Touch gestures optimized for mobile interaction. VFX animations scale beautifully across all screen sizes. Desktop version provides larger visuals for event displays or kiosk installations. Participants can start on mobile and resume on desktop. The IMX Engine™ automatically detects device type and optimizes the experience accordingly.

After quiz completion, participants receive a unique redemption code (QR or SMS). They can immediately download digital prizes (e-coupons, digital collectibles) or redeem codes at partner locations for physical merchandise. For Leica's 100-year activation, prizes included exclusive centennial merchandise, photography guides, and camera accessories. Smart system tracks redemptions in real-time and prevents fraud or duplicate claims.

All participant data is automatically synced to Leica's CRM (Salesforce, HubSpot, etc.) via secure API. Data includes: name, email, phone, quiz score, completion timestamp, demographics, consent status. CRM receives data in real-time, enabling immediate segmentation for follow-up campaigns. Leica's marketing team can instantly target high-score participants with exclusive offers or photography workshops.

Absolutely. IMX Engine™ scales to hundreds of simultaneous participants. For Leica's Singapore activation: single deployment with 107 registrations. For future large-scale events or multi-city roadshows: we can deploy multiple synchronized quiz terminals at different venue locations. Central dashboard tracks all participants, aggregate scores, and cross-location performance metrics. Infrastructure automatically scales with demand.

The 83% redemption rate (89 of 107 registrations) was achieved through: (1) Compelling prize selection relevant to photography enthusiasts, (2) Friction-free redemption process via QR/SMS, (3) Immediate gratification—redemption codes delivered instantly after completion, (4) Clear communication about prize value. While results may vary by brand and prize offering, the proven mechanics consistently drive high redemption and customer satisfaction rates.