When the museum team approached us to bring Pameran Fabrik ASEAN: Keabadian Tenunan, we saw an opportunity to digitally reimagine the art of weaving — to turn fabric into an interactive story. We began with two core experiences, an Interactive Map that lets visitors explore weaving traditions across ASEAN, discovering stories, patterns, and people behind each region and a Smart AI Fitting Photo Booth that lets users try on traditional fabrics digitally — merging cultural heritage with modern technology in a way that feels personal and shareable. Together, these became the digital heart of the exhibition — experiences that invite users to touch, explore, and wear the story of ASEAN weaving. From concept to execution, everything was handled in-house by Instamedia.
Users explore weaving origins, motifs, and histories across regions through smooth, responsive design.
Real-time motion tracking that lets users try on traditional fabrics digitally and share their looks online.
A complete narrative created from a single paragraph, transforming a short brief into a cinematic cultural story.
.svg){kind=small}