We build the experiences people line up for.
Malaysia's in-house creative-technology agency and build studio. Custom photo booths, sensor games, AR/VR/XR, projection mapping, AI activations, engineered and fabricated end to end in Kuala Lumpur. You bring the idea. We make it real.
Trusted by
The build studio for experiential, interactive, all of it.
If people can walk up to it, touch it, play it, or step inside it, we build it: custom photo booths, sensor and computer-vision games, AR/VR/XR, projection mapping, AI-driven activations, fully fabricated installations. Brands and agencies bring the concept. We engineer the real, physical thing in our KL studio.
Plenty of shops will plan your campaign or run your media. That's not us, and we won't pretend it is. We're the team you call when the brief is 'build something nobody's seen before, and make sure they're still talking about it Monday morning.'
One roof. One team. No subcontractor chain.
Most agencies brief a sub-vendor, who briefs another. Margins stack, timelines stretch, the idea gets watered down twice. We pulled engineering in-house in 2012 and never looked back. Here's what that buys you.
Speed
Brief Tuesday, engineering Wednesday, fabrication Thursday, build same week. A re-skin ships in two weeks, a bespoke build in four to eight.
Control
The person who built it is on the WhatsApp group at 11pm, not behind an SLA ticket queue. The crew that built it is on site, every time.
Margin honesty
No three subcontractor mark-ups. The budget in scope is the budget in the build. We walk a Bursa-listed bank through it line by line.
14 years of muscle memory
Every brief we ship now sits on top of the 1,624 that came before it. Newer agencies cannot photoshop that into a pitch deck.
A greyscale logo bar tells you nothing. Here's what got built.
Nike
Unreal Studio AR product display and sensor-driven retail try-on, tied to Nike's CRM.
Charlotte Tilbury
Pavilion KL beauty-hall photo counter, art-directed to the brand's global aesthetic.
Maybank
Group Awards Night fabricated glass booth and Tiger Summit karaoke installation.
JD Sports
New Balance 740 AI photobooth and Pickleball computer-vision sensor wall.
Toyota
GR × Super GT festival AI photo booth and model-launch set fabrication.
AIA
Digital Annual Dinner: instrumented entrance and on-floor capture stations.
Tudor
Tudor & David Beckham football-projection game with photo capture.
Leica
Custom interactive quiz and premium photo-craft installations to brand standards.
Victoria's Secret
Fragrance kiosk with on-screen recommendation flow and the PINK Match activation.
Puma
Flagship store Kinect motion-tracking activation, the Pumathon.
Three platforms. One studio.
Three platforms, and we don't pitch outside them, because we don't need to.
IN:FRAME™
Our premium photo-booth platform. Specified when a brand needs photo output that looks like the brand, not a rental booth with a logo skinned over it.
- Custom output flows + branded overlays
- CRM hand-off + on-site data capture
- Charlotte Tilbury · Maybank · Shu Uemura
IMX Engine™
Our gamification engine. Runs when the brief needs a custom interactive game built around brand mechanics, leaderboards, sensors, or computer-vision tracking.
- Sensor-driven challenges + live leaderboards
- Multi-station tournaments + AR-overlay games
- JD Sports Pickleball · Tudor · Puma
IMX Bespoke™
Everything that does not fit the other two. Where the brief starts with 'we want something that has not existed before,' and the fabrication bay carries it end-to-end.
- Fabricated installations + set design
- Projection mapping + AR/VR/XR
- Toyota GR · Maybank Tiger Summit
Three briefs. Three builds.
Pickleball smart-sensor wall
A custom-fabricated wall with embedded computer-vision tracking, real-time leaderboards, and a photo-output flow at session close. CV layer written in-house.
Pavilion KL beauty counter
A photo capture experience inside the beauty hall, in a bespoke housing art-directed to drop into the counter, routing captured emails into the loyalty CRM.
Group Awards + Tiger Summit
A fabricated transparent glass booth for the Awards floor, plus a custom karaoke installation as the social anchor of a 1,000-plus attendee summit. Built over six weeks in KL.
How a brief becomes a build
Same process for every brief, regardless of budget tier.
Brief
Objective, venue, audience, date. We send a one-page restatement within 48 hours.
Concept
Creative concept, technical approach, costed scope. We are honest about fit.
Build
Engineering, fabrication, software, QA — all inside the KL studio. Weekly updates.
Deploy
Crew on site from set-up to strike. A named PM throughout. No SLA queue.
Document
Asset library, engagement metrics, data exports, right-cleared for your decks.
Three tiers. Indicative ranges.
Malaysian Ringgit. Final quote scoped to your brief.
A one-off brand activation, launch event, mall pop-up, or corporate function with a photo activation or single gamified installation.
Regional campaign rollouts, multi-city launches, quarter-long mall programming, or a flagship corporate event with integrated builds across formats.
A brand's full year of creative-technology activation, integrated with the marketing calendar. For premium brands and Bursa-listed corporates.
Below RM 15,000 per activation does not produce the kind of build our brand list shipped on. If your budget is sized for a logo-skinned rental, there are vendors who serve that well. We are not one of them.
Four departments, one delivery calendar.
Creative-technology
Fabrication
Engineering
Creative direction & PM
One install. Two deliverables.
The same studio runs our Scope 3 data capture platform — Malaysia and SE Asia's first GHG Protocol-aligned event-capture layer. For brands in an ESG reporting cycle, the activation can carry a primary-data capture layer underneath it.
Every install since 2012 has touched this floor.
Engineering bay, fabrication shop, software team, creative-direction floor, and a meeting space large enough to walk a brand through a pre-event sign-off of the actual build. The difference between seeing the build a week early in a controlled environment, and seeing it for the first time on event day.
Frequently asked
What makes Instamedia different from other creative agencies in Malaysia?
We build the actual installations in our KL studio. Most agencies outsource the technology layer to sub-vendors. Engineering, fabrication, software, and crew all sit under one team, in one studio.
Do you do digital marketing, ads, or social media?
No. We're the build studio for the experiential, interactive side: custom photo booths, gamified stations, AR and projection installs, AI activations, engineered end to end in our KL studio. Brands and agencies bring the idea; we make the real, physical thing people walk up to and play with. Paid media and social stay with your media agency.
Do you outsource any of the build?
Structural fabrication, embedded software, sensor integration, creative direction, and crewing sit in-house. Specialist line items (large-format print, freight, rigging) come from named long-term vendors.
How much does an engagement cost?
Single activations from RM 15,000. Campaign packages RM 40,000–150,000. Annual retainers from RM 180,000. Scoped to event scale, build complexity, and deployment window.
What is your lead time?
Two to four weeks for a variant on an existing format. Four to eight weeks for a fully bespoke build. Brief us early for tight deadlines and we'll tell you honestly if it holds.
Who owns the IP of the build?
You own the campaign IP — concept, branded assets, campaign-specific flows. We retain the underlying platform IP (IN:FRAME™, IMX Engine™, IMX Bespoke™ engineering). The contract spells it out.
Do you work outside Malaysia?
Yes. We've deployed across Singapore and SE Asia, including Marina Bay Sands and Singapore Expo. The studio is in KL; the crew travels and handles freight, customs, and venue logistics.
Do you handle data capture and sustainability reporting?
Yes. Every install can carry a data capture layer. For ESG reporting cycles, our Scope 3 platform produces GHG Protocol-aligned primary data from the same activation.
+ 10 more questions in the full page (category exclusivity, IN:FRAME™/IMX detail, 4As membership, brand comparisons, first-conversation walkthrough).
Got something to build?
WhatsApp Bryan for fast triage, or drop a brief through the form. The brief takes 60 minutes. The concept lands in five to ten working days.