For FILA's sneaker launch activation, Instamedia deployed an AI-powered object-tracking video booth using IN:FRAME Mirror Booth technology. The booth uses real-time AI to track the FILA sneaker as guests move, keeping the product dynamically highlighted throughout every video and photo — spotlight effects, motion graphics, and branded overlays all follow the shoe in real time. The activation printed 861 photos across 4 days, with every guest receiving instant prints and QR codes for digital download and social sharing. Project Challenge: FILA needed an activation that would make the sneaker the undeniable star of the experience — not just a prop in a generic photobooth. Standard photobooths capture static portraits where the product gets lost. FILA wanted every piece of content to dynamically showcase the sneaker, creating branded material that works as both a guest keepsake and product marketing. Solution Approach: Instamedia engineered an AI object-tracking video booth that locks onto the FILA sneaker in real time. As guests pose, move, and interact with the product, the AI continuously tracks the shoe's position and applies dynamic visual effects — spotlight rings, motion trails, and branded overlays — that follow the sneaker through every frame. The result: every video and photo is a mini product commercial starring the guest. The fully branded booth exterior, custom UI, and photo frame design immerse guests in the FILA brand from entry to exit. Key Technologies: IN:FRAME Mirror Booth with proprietary AI object-tracking engine; real-time sneaker detection and position tracking; dynamic branded overlay rendering synced to product movement; HD video capture with instant rendering; interactive mirror interface with custom FILA UI; instant high-speed photo printing; QR code generation for frictionless digital sharing; post-event analytics dashboard for engagement and ROI tracking. Results and Impact: The 4-day activation printed 861 photos with high guest engagement. The object-tracking technology ensured every piece of content prominently featured the FILA sneaker, turning guests into organic brand ambassadors. QR digital downloads extended campaign reach beyond the physical venue, while post-event analytics demonstrated clear ROI and measurable brand lift across social channels.
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Real-time AI locks onto the FILA sneaker and follows it through every frame — spotlight effects, motion trails, and branded overlays move with the product.
HD video rendered instantly with branded overlays synced to the sneaker’s position. Every clip is a mini product commercial starring the guest.
Custom exterior wrap, mirror interface, photo frame, and UI designed to fully immerse guests in the FILA brand from entry to exit.
Instant high-quality prints plus QR code for immediate digital download — no email, no app, frictionless social sharing.
Project Quick Summary
Real-time AI tracks the FILA sneaker through every frame — spotlight effects, motion trails, and branded overlays follow the shoe as guests move. Every video and photo becomes a mini product commercial. 861 photos printed across 4 days with QR digital sharing.
The AI engine detects and locks onto the FILA sneaker in real time using computer vision. As guests pose, move, and interact with the product, dynamic visual effects — spotlight rings, motion trails, and branded overlays — follow the shoe through every frame. The result: every piece of content prominently features the product, turning casual photos into branded marketing material.
Guests step into the fully branded FILA mirror booth with the sneaker as the featured prop.
The AI detects the FILA sneaker and begins real-time tracking. Dynamic overlays follow the shoe’s position.
Guests pose and move while HD video captures every moment with branded effects synced to the sneaker.
Video and photo rendered instantly with all tracking overlays composited into the final output.
Instant high-quality print as a keepsake plus QR code for digital download and social media sharing.
AI ensures the sneaker is highlighted in every frame. No more product getting lost in generic photobooth portraits.
Every video and photo doubles as product marketing. Guests create branded content organically.
Custom booth wrap, mirror UI, and photo frames create an end-to-end FILA brand experience.
Post-event analytics track photos, QR downloads, social shares, and engagement for clear campaign reporting.
A video photobooth powered by AI computer vision that detects and tracks a specific product — in this case the FILA sneaker — in real time. As guests move and pose, dynamic visual effects follow the tracked object through every frame, creating branded video content where the product is always the star.
The AI engine uses real-time computer vision to detect the FILA sneaker’s shape and position in the camera feed. It continuously tracks the shoe’s movement and synchronizes dynamic overlays — spotlight rings, motion trails, and branded graphics — to follow the product through every frame.
Spotlight rings that highlight the sneaker, motion trails that follow movement, and branded graphic overlays that stay locked to the product’s position. All effects are rendered in real time and composited into the final video and photo output.
Both. The booth captures HD video with real-time object tracking and also generates high-quality photo stills. Guests receive instant prints of the photo and QR codes for digital download of both video and photo.
Yes. The AI can be trained to track any product — sneakers, bags, bottles, accessories, or any physical object. The visual effects and branding are fully customized to match each campaign.
Dual delivery: instant high-quality photo print as a physical keepsake, plus QR code for immediate digital download of both video and photo. No email, no app — scan and share to social media in seconds.
Average 2–3 minutes: enter the booth, pose with the product while AI tracking runs live, then receive instant print and QR download. Designed for continuous guest throughput at retail and event activations.
Fully customizable. Exterior booth wrap, mirror interface UI, photo frame design, video overlays, and QR landing page are all tailored to match the brand’s visual identity and campaign messaging.
Regular photobooths capture static portraits where the product is just a prop. Object tracking makes the product the dynamic focal point of every piece of content — turning guest photos into branded marketing material that works across social channels.
Comprehensive dashboards track total photos and videos captured, QR download rates, social sharing metrics, dwell time, and peak engagement periods. All data is available for campaign ROI reporting.
861 photos printed across 4 days with high guest engagement. Every piece of content prominently featured the FILA sneaker, QR downloads extended reach beyond the venue, and post-event analytics demonstrated clear ROI and measurable brand lift.
Fully scalable. The booth is modular and portable, with synchronized branding and unified analytics dashboards across multiple locations. Consistent tracking quality and brand experience at every venue.
Custom quote for an object-tracking video booth tailored to your product launch.
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