For the New Balance 740 launch at JD Sports, Instamedia deployed IN:FRAME High Angle—an advanced overhead photobooth platform capturing dynamic, high-angle aerial photos with screenless, real-time background removal. The activation printed 989 photos across a 10-day retail campaign, combining interactive pen-drawing personalization with instant QR downloads. Guests posed in-frame with New Balance products, experiencing effortless, on-trend photography that extended the campaign beyond the physical event. Project Challenge: JD Sports needed an immersive, memorable way to showcase the New Balance 740 while capturing guest participation and driving post-event engagement through digital sharing. Solution Approach: Instamedia engineered IN:FRAME High Angle—a custom overhead capture system featuring screenless real-time background removal, proprietary pen-drawing tools for guest personalization, and instant QR-code digital delivery. The high-angle framing ensures New Balance products remain the visual centerpiece in every photo. Key Technologies: IN:FRAME High Angle — advanced overhead camera system with real-time background removal and proprietary rendering; QR instant download system for frictionless digital asset distribution; analytics dashboard for real-time engagement tracking. Results & Impact: The 10-day activation printed 989 photos with a 96% guest satisfaction rate. Average photo dwell time exceeded 2.5 minutes, signaling deep engagement and social-media readiness. Post-event QR downloads tracked 3,247 digital impressions, extending campaign reach beyond the retail venue.
High-angle, screenless photobooth real-time background removal, capturing personalized pen-drawn matches the brand's visual identity
Fully rendered HD photos are produced in real time, creating a smooth, guest-friendly photobooth experience
Overhead camera frames guests with New Balance products, producing dynamic, high-angle aerial photos
Scan to instantly receive and share digital copies without the hassle of e-mails and manual links required
Project Quick Summary
IN:FRAME High Angle photobooth brought New Balance 740 to life with real-time background removal and pen-drawing personalization. 989 photos captured with 96% guest satisfaction across a 10-day retail campaign.
Advanced overhead photobooth capturing high-angle aerial photography with real-time background removal. Purpose-built for product launches, ensuring New Balance 740 remains visual centerpiece. Combines screenless interface, pen-drawing tools, and QR instant delivery.
Guests position under overhead camera with New Balance 740 prominently framed for optimal product showcase.
High-resolution overhead photo with real-time background removal and instant branded rendering.
Guests add pen-drawn messages and sketches creating unique, memorable keepsakes with emotional investment.
QR code enables instant digital delivery on guest phones - no email, no friction, instant sharing.
Guests share on social media, extending New Balance 740 campaign reach far beyond retail venue.
Overhead framing places New Balance 740 as visual centerpiece, making every shot aspirational footwear photography.
No mirror means guests focus on product. Creates uncluttered, product-forward brand experience.
Real-time pen-drawing deepens emotional investment. Personalized photos show higher social-media sharing rates.
QR instant downloads eliminate friction. Guests leave with digital asset in seconds.
Advanced overhead platform capturing high-angle aerial photography with real-time background removal. Purpose-built for product launches, ensuring New Balance 740 remains visual centerpiece.
AI-powered image segmentation isolates guests and products during capture. Branded background applied in real time, rendering finished photo in seconds.
Yes. QR code provides instant access to high-resolution digital copy. No email, no passwords, no friction. Instant delivery maximizes social-media sharing.
Average 2-4 minutes: 30-45 sec framing, 30-60 sec rendering, 60-120 sec optional personalization. Designed for 24 guests per hour throughput.
Interactive tools allow guests to add messages and sketches to photos in real time. Creates unique keepsakes with higher social-media sharing rates.
Overhead frames products as visual centerpiece; side-angle prioritizes guest faces. IN:FRAME High Angle creates product lifestyle imagery naturally shareable on social media.
Fully scalable across retail venues with synchronized branding, QR linking, and real-time dashboards. Unified campaign tracking across all locations.
Designed for continuous throughput with 2.5-min average dwell per guest. QR instant downloads reduce post-capture congestion.
Real-time dashboards track: photos captured, dwell time, satisfaction scores, QR scans, social re-shares. For NB 740: 989 photos, 3,247 QR downloads.
96% guest satisfaction, 2.5-min average dwell, 989 photos over 10 days, 3,247 post-event QR impressions. Overhead framing made every photo inherently shareable.
Yes, modular portable installation. Successfully adapted for outdoor festivals, pop-up markets, temporary installations.
Full customization: branded backgrounds, pen-drawing overlays, QR destinations, color matching for brand identity.
Custom quote for high-angle photobooth tailored to your retail campaign.
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