Case study: ByBrik partnered with Instamedia to deliver a high-energy fish-eye photobooth activation at their brand event in Malaysia. Challenge: Standard photobooths produce flat, forgettable portraits that blend into social feeds. ByBrik needed a distinctive experience that would stand out, drive engagement, and generate shareable content without friction. Solution: Instamedia deployed the Instabooth 2.0 Fish-Eye Booth, featuring an ultra-wide-angle lens that captures immersive, playfully distorted portraits. Guests took bold group shots, customized them with branded stickers via an interactive touchscreen, then received instant physical prints and QR-based digital downloads—no app required. The activation printed 326 keepsakes over 2 days with 100% digital delivery. Key Technologies: Instabooth 2.0, fish-eye lens optics, interactive sticker customization, on-site high-speed printing, QR code generation, 4G/5G connectivity for real-time downloads.
Ultra-wide-angle lens creates bold, immersive portraits with distinctive distortion that stand out on social feeds—no flat, generic shots.
Guests personalize wide-angle photos with branded stickers via touchscreen, turning each shot into unique UGC-ready content.
No app required. Scan QR to instantly save digital copies—eliminates manual links and email hassle for seamless sharing.
Physical keepsakes in under 15 seconds plus 100% digital delivery via QR, driving on-the-ground engagement and shareable moments.
📘 Project Quick Summary
ByBrik leveraged Instamedia's Fish-Eye Photo Booth to create a high-energy, memorable brand activation. Featuring wide-angle distortion, interactive stickers, and instant printing with QR downloads, the setup elevated the standard photobooth experience into highly shareable, distinctive visual moments perfectly matching the brand's identity.
The Fish-Eye Photo Booth utilizes a specialized ultra-wide-angle lens to capture immersive, playfully distorted portraits that stand out. Guests can enhance their bold shots with branded stickers via an interactive customization interface, then instantly claim their keepsakes as physical prints or digital downloads via QR code.
Captured bold, dynamic group shots with distinctive distortion rather than flat, static photos, instantly drawing attention on social feeds.
Guests personalized their wide-angle shots with bespoke brand stickers, offering a playful, hands-on touch point.
Eliminated manual link sharing. QR codes generated instantly let attendees save their branded content to phones in seconds.
The playful setup perfectly matched ByBrik's lively brand tone, serving as a highly visible, engaging centerpiece for the event.
It is a custom photobooth equipped with an ultra-wide-angle (fish-eye) lens that captures striking, spherical photos with dynamic optical distortion, creating highly stylized, fun portraits.
After taking their photo, guests use a touchscreen interface to drag, drop, and resize digital stickers (which can be customized to match your brand logo or event theme) directly onto their image before printing.
Photos are printed on-site using high-speed event printers, typically delivering physical keepsakes in under 15 seconds per session.
Every session generates a unique QR code on the screen and printout. Guests simply scan the code with their smartphone camera to instantly view and download their digital photo.
No apps are required. The QR code links directly to a mobile-friendly web page where they can securely download their content.
Yes! The physical Instabooth 2.0 structure can be fully wrapped in custom vinyl graphics featuring your campaign artwork, logos, and messaging.
Standard booths often capture flat, traditional portraits. A fish-eye lens draws guests in close, captures wide backgrounds, and creates energetic, exaggerated poses that stand out sharply on social media feeds.
The booth has a compact footprint, usually requiring about a 2m x 2m area, making it easy to deploy in tight event spaces, retail stores, or exhibition booths.
While printing and basic capture can function offline, a stable internet connection (which we can provide via 4G/5G routers) is required for generating and hosting the real-time QR code downloads.
The activation successfully printed 326 high-quality, branded keepsakes over 2 days, significantly driving on-the-ground engagement and generating highly shareable UGC (user-generated content) for the brand.
Get a custom quote for a fish-eye photobooth tailored to your brand's unique needs.
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