For Huawei's private executive conference in Malaysia, Instamedia built a custom interactive 3D train game on a large LED touchscreen that engaged 1,378 executives over 3 hours. The activation placed guests as drivers of Huawei-branded trains navigating a stylised Bangkok cityscape, swiping to switch tracks and collect product tickets while competing on a real-time leaderboard. Project Challenge: Huawei needed a high-energy conference activation that would engage a sophisticated executive audience, including Bangkok's Minister of Transportation, while demonstrating technological leadership through immersive branded gameplay, not passive product displays or static demonstrations. The activation needed to feel premium and purposeful, with a theme directly relevant to the audience in the room. Solution Approach: Instamedia developed a custom IMX Bespoke 3D Train Game on a large LED touchscreen, featuring Huawei-branded trains navigating through a custom-built Bangkok cityscape. Players swiped left and right to switch tracks and collect Huawei product tickets, with train speed accelerating as the countdown timer approached zero. The Bangkok theme was selected deliberately to resonate with the Minister of Transportation in attendance, creating contextual brand storytelling beyond generic gamification. Speed-acceleration mechanics escalated pressure throughout each 30–60 second session, rewarding fast reactions and driving repeat play via competitive leaderboard rankings. Key Technologies: IMX Bespoke 3D Train Game Platform: custom game engine with fully branded 3D world; Touchscreen Swipe Control System: large LED display with real-time touch response; Speed Acceleration Timer: progressive difficulty mechanic rewarding reaction speed; Huawei Product Ticket Collection Engine: branded in-game collectibles featuring Huawei products; Real-Time Leaderboard Scoring Platform: live rankings driving competitive engagement across all 1,378 participants; Real-Time Analytics Dashboard: session tracking, play counts, and engagement metrics. Results and Impact: 1,378 executives experienced the activation across a 3-hour conference window. Speed-acceleration timers and real-time leaderboards drove repeat play throughout, with executives competing across multiple rounds. Product tickets embedded in gameplay created natural product discovery moments without a sales-pitch format, reinforcing Huawei's technology leadership in a memorable, high-energy context appropriate for the senior audience in attendance.
Every visual element (train designs, track environments, UI panels, and Huawei product ticket collectibles) was custom-built to Huawei's brand standards. No stock assets, no adapted templates. Guests experienced a game that looked and felt like a Huawei product from the first frame to the final score.
Stylised Bangkok landscapes and Huawei-branded trains ensured the visual identity of the game was aligned with Huawei's conference theme and brand requirements.
Each visual effect was carefully crafted to invoke the feeling of a train speeding through a city, responding to the player's input in a satisfying and immediate way.
Swipe-to-switch track mechanics, speed-acceleration pressure, Huawei product ticket collection objectives, and real-time leaderboard competition were all engineered into a single 30–60 second session. The result was a game executives wanted to replay, not a passive demo they walked past.
📘 Project Quick Summary
Huawei's private executive conference in Malaysia featured Instamedia's custom IMX Bespoke™ 3D Train Game, a large-format LED touchscreen activation where 1,378 senior executives drove Huawei-branded trains through a stylised Bangkok cityscape over a 3-hour conference window. Built from scratch on IMX Bespoke™ with swipe controls, speed-acceleration mechanics, branded product-ticket collection and a real-time leaderboard, the activation turned a private B2B conference into the highest-engagement executive engagement game in Huawei's APAC roadshow calendar.
The Huawei Interactive 3D Conference Game is a custom 3D conference game (also called an interactive conference activation, executive engagement game, B2B tech conference activation, Huawei roadshow activation, or tech leadership engagement experience) built by Instamedia on IMX Bespoke™ for Huawei's private executive conference in Malaysia. Players drive Huawei-branded trains through a stylised Bangkok cityscape on a large LED touchscreen, swiping left and right to switch tracks and collect Huawei product tickets, while train speed accelerates as the countdown timer approaches zero. The Bangkok theme was selected deliberately to resonate with Bangkok's Minister of Transportation in attendance, not a default template. Speed-acceleration mechanics escalated pressure across every 30–60 second session, real-time leaderboard rankings drove repeat play, and product tickets embedded in gameplay turned every round into an organic product-discovery moment. The activation engaged 1,378 executives over 3 hours, proving IMX Bespoke™ is purpose-built for premium B2B tech conferences where passive product displays no longer cut through."}}]}]}
🏢 Huawei Private Executive Conference, Malaysia
Closed-door executive conference hosted by Huawei Malaysia for senior leadership and invited government representatives, including Bangkok's Minister of Transportation. The Bangkok-themed 3D game environment was deliberately chosen to create contextual relevance for the most senior audience member in the room, a design decision that signalled to every guest that the activation was tailored, not generic.
The Huawei 3D Conference Game is a custom IMX Bespoke™ activation built by Instamedia for Huawei's private executive conference in Malaysia. Players drive Huawei-branded trains through a 3D Bangkok cityscape on a large LED touchscreen, swiping to switch tracks, collecting Huawei product tickets, and racing against a speed-acceleration timer. Real-time leaderboard scoring drove repeat play across the 3-hour conference window, engaging 1,378 executives in total. The activation replaced traditional product-demo booths with an interactive conference experience that felt premium, purposeful and directly relevant to Huawei's senior B2B audience."}}]}]}
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Powered by IMX Bespoke™. Custom-built interactive conference activation with branded 3D world, swipe-control gameplay, speed-acceleration mechanics, product-ticket collection and real-time leaderboard, and post-event analytics. We have delivered Huawei executive conferences, Alibaba SME enterprise events, Maybank executive summits and other senior B2B tech conference activations. Custom builds typically take 4-6 weeks from brief to live deployment; pricing starts from RM 35,000 for a single-day executive conference activation, with multi-city Huawei-style roadshow packages available.
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