Interactive Branded 3D Running Game

A large touchscreen (LED wall or kiosk) with a capable PC/mini-PC running the game engine. We tailor hardware specifications based on resolution requirements, venue conditions, and conference needs. The system supports various screen sizes and can be optimized for different display configurations. Network connectivity enables leaderboard synchronization and real-time scoring updates.

Yes. The entire game can be fully customized and re-skinned for other conferences, roadshows, and corporate events. Customization includes: branded 3D world matching your visual identity, custom UI/UX design, product ticket designs featuring your products, SFX/VFX and animations, game mechanics and scoring rules, and integration with your branding guidelines. The flexible platform adapts to different themes, industries, and event contexts.

Yes. The system includes built-in support for score logic, timers, leaderboards, and prize workflows. Leaderboards display rankings in real-time, updating scores instantly as players complete games. Prize triggers can be configured based on top scores, ticket collection milestones, or time-based achievements. Scoring mechanics can be customized to match your conference goals and reward structures. The gamification-ready platform maximizes engagement and competitive atmosphere.

Bangkok was selected to resonate with the Minister of Transportation who was in attendance at the conference. The transportation-themed cityscape aligned perfectly with the train game mechanics and created contextual relevance for the executive audience. The stylized Bangkok visuals demonstrated thoughtful design consideration while showcasing Huawei's global reach and technological capabilities. This strategic theme selection maximized engagement and brand resonance.

The train speed increases progressively as the timer counts down toward zero. This creates escalating pressure that rewards fast reactions and quick decision-making. Players must swipe faster and more accurately as speed increases, making the game more challenging and exciting. The speed acceleration mechanic ensures every game session builds to an intense climax, maximizing engagement and creating memorable competitive moments that encourage repeat play.

The game combines premium brand integration with intuitive gameplay that requires no prior gaming experience. Executive audiences appreciate the sophisticated 3D visuals, strategic thinking required for track switching, and competitive leaderboard elements. The transportation theme resonates with business contexts, and the quick game sessions (30-60 seconds) fit busy conference schedules. The high-energy activation creates memorable brand moments while demonstrating technological leadership.

Each game session typically lasts 30-60 seconds, depending on player performance and game mechanics. The fast-paced nature keeps lines moving at conferences while ensuring every participant has time to experience the 3D world, collect product tickets, and see their score. Quick turnaround encourages multiple plays throughout the event, maximizing engagement and repeat interaction with the brand activation.

Absolutely. Product tickets are fully customizable and can feature any products, services, or brand elements you want to highlight. For Huawei, tickets showcased various products aligned with the conference theme. Tickets can include product images, names, descriptions, or promotional messages. This customization allows brands to integrate product education and awareness directly into the gameplay, creating natural touchpoints for brand messaging and product discovery.