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Innovative Scent Immersion in KLCC Tunnel

YSL LIBRE L’Eau Nue

A Seamless fragrance dispensing with captivating scent experience through precision control.
34k+
People Experienced
17
Days
AR / VR / MR
Brand Activations

Project Challenge: YSL needed an innovative fragrance activation for the launch of LIBRE L'Eau Nue perfume that would immerse visitors in the brand's signature scent throughout the KLCC Tunnel. The challenge was meeting KLCC's strict installation guidelines—no drilling, no exposed wiring, rigorous safety requirements—while creating a seamless, invisible integration that delivered consistent fragrance diffusion across the entire tunnel space. Solution Approach: We engineered a bespoke fragrance-dispensing system featuring four synchronized precision machines custom-designed in-house. Every element, from housing to dispensing mechanism, was built to meet KLCC's stringent protocols. The system dispenses perfume at precisely timed intervals, creating consistent and captivating fragrance coverage throughout the tunnel. Through three rounds of proposals, we refined concepts to deliver a fully compliant, precision-engineered solution that met both venue restrictions and client vision. Key Technologies: IMX Engine™ Fragrance Dispensing Platform, Multi-Machine Synchronization System, Precision-Timed Dispensing Control, KLCC-Compliant Housing Design, Invisible Integration Architecture, Safety Compliance Verification System, Real-Time Analytics Dashboard. The activation engaged 34,000+ visitors across 17 days, creating immersive scent experiences that transformed the tunnel into a branded fragrance destination.

Mobile screens showing Leica custom interactive quiz interface, powered by Instamedia IMX Engine™ for brand activation events.

Strategic Problem-Solving

Every element is designed to meet KLCC’s stringent safety and installation protocols.

Multi-Machine Coordination

Four advanced machines operate in perfect synchrony to achieve flawless scent coverage across the tunnel.

Precision-Timed Dispensing

Automated scheduling ensures consistent perfume diffusion throughout the tunnel.

Invinsible Integration

Every element is designed to meet KLCC’s strict protocols, the system integrates seamlessly into the tunnel without visual intrusion.

YSL LIBRE fragrance dispensing system custom installation KLCC Tunnel Malaysia automated scent technology
YSL LIBRE L'Eau Nue precision-timed fragrance dispensing technology four synchronized machines KLCC
YSL LIBRE automated perfume diffusion system seamless tunnel integration meeting KLCC safety guidelines Malaysia
YSL LIBRE scent immersion technology innovative fragrance automation system Kuala Lumpur Malaysia
YSL LIBRE custom housing design fragrance dispenser KLCC compliance no drilling invisible integration Malaysia
YSL LIBRE fragrance technology installation process precision engineering luxury scent distribution Malaysia
YSL LIBRE final fragrance dispensing setup strategic problem-solving synchronized scent diffusion KLCC Tunnel Malaysia
No items found.
YSL LIBRE fragrance dispensing system custom installation KLCC Tunnel Malaysia automated scent technology
YSL LIBRE L'Eau Nue precision-timed fragrance dispensing technology four synchronized machines KLCC
YSL LIBRE automated perfume diffusion system seamless tunnel integration meeting KLCC safety guidelines Malaysia
YSL LIBRE scent immersion technology innovative fragrance automation system Kuala Lumpur Malaysia
YSL LIBRE custom housing design fragrance dispenser KLCC compliance no drilling invisible integration Malaysia
YSL LIBRE fragrance technology installation process precision engineering luxury scent distribution Malaysia
YSL LIBRE final fragrance dispensing setup strategic problem-solving synchronized scent diffusion KLCC Tunnel Malaysia
No items found.

📘 Project Quick Summary

34,000+ Visitors Immersed in Signature Scent

Bespoke fragrance-dispensing system engineered for KLCC Tunnel: four synchronized precision machines, timed diffusion, zero visible footprint, and strict safety compliance across a 17-day activation.

34K+
Visitors
17
Days
4
Sync Machines
0%
Visible Footprint
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What is a Precision Scent Immersion System?

A venue-compliant fragrance activation system that delivers controlled diffusion at tuned intervals for consistent coverage—built for premium spaces where aesthetics, safety, and reliability are non-negotiable. The system uses precision-timed dispensing to release small bursts of fragrance at optimized intervals, ensuring consistent scent coverage without overwhelming visitors or creating dead zones.

📍 Activation Location

KLCC Tunnel

Kuala Lumpur, Malaysia

Frequently Asked Questions

Micro-controlled timing releases small bursts at tuned intervals (instead of continuous diffusion) to keep scent consistent without overwhelming visitors. The system calculates optimal intervals based on tunnel airflow, visitor flow patterns, and fragrance intensity requirements. This precision approach ensures every visitor experiences the signature scent without creating overpowering concentrations or dead zones.

Distributed machines provide even coverage across the tunnel and prevent dead zones; synchronization keeps intensity consistent end-to-end. The four-machine configuration ensures fragrance reaches every section of the tunnel space, creating uniform scent distribution. Synchronized operation means all machines release fragrance simultaneously, maintaining consistent intensity throughout the entire tunnel length.

No drilling, no exposed wiring, and strict safety requirements—solved via modular concealed housing, safe routing, and compliance-driven engineering. Every element was custom-designed to meet KLCC's stringent protocols. Concealed housing hides all mechanical components, safe wiring routing eliminates exposed cables, and rigorous safety testing ensured full compliance. Through three rounds of proposals, we refined concepts until achieving perfect compliance.

Yes—machine count, timing, and installation approach can be adapted for tunnels, malls, airports, hotels, and flagship stores. The modular system architecture allows customization based on venue size, airflow patterns, and installation constraints. Each deployment is tailored to meet specific venue requirements while maintaining precision fragrance delivery and invisible integration.

Results & Impact

34K+
Visitors
17
Days

Ready for Your Custom Fragrance Activation?

Engineer Immersive Scent Experiences

Venue-compliant scent systems with invisible integration and precise diffusion control.

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