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Innovative Scent Immersion in KLCC Tunnel

YSL LIBRE L’Eau Nue

A Seamless fragrance dispensing with captivating scent experience through precision control.
34k+
People Experienced
17
Days
AR / VR / MR
Brand Activations

For the launch of the new YSL perfume, we engineered a bespoke fragrance-dispensing system for the KLCC Tunnel, designed to immerse visitors in the brand’s signature scent. Every element, from the housing to the dispensing mechanism was custom-designed in-house, ensuring seamless integration. Using four synchronized machines, the system dispenses perfume at precisely timed intervals, creating a consistent and captivating fragrance experience throughout the tunnel. The challenge lay in meeting KLCC’s strict guidelines—no drilling, no exposed wiring, and rigorous safety requirements. Through three rounds of proposals, we refined our concepts and delivered a fully compliant, precision-engineered solution that met both the venue’s restrictions and the client’s vision.

Mobile screens showing Leica custom interactive quiz interface, powered by Instamedia IMX Engine™ for brand activation events.

Strategic Problem-Solving

Every element is designed to meet KLCC’s stringent safety and installation protocols.

Multi-Machine Coordination

Four advanced machines operate in perfect synchrony to achieve flawless scent coverage across the tunnel.

Precision-Timed Dispensing

Automated scheduling ensures consistent perfume diffusion throughout the tunnel.

Invinsible Integration

Every element is designed to meet KLCC’s strict protocols, the system integrates seamlessly into the tunnel without visual intrusion.

YSL LIBRE fragrance dispensing system custom installation KLCC Tunnel Malaysia automated scent technology
YSL LIBRE L'Eau Nue precision-timed fragrance dispensing technology four synchronized machines KLCC
YSL LIBRE automated perfume diffusion system seamless tunnel integration meeting KLCC safety guidelines Malaysia
YSL LIBRE scent immersion technology innovative fragrance automation system Kuala Lumpur Malaysia
YSL LIBRE custom housing design fragrance dispenser KLCC compliance no drilling invisible integration Malaysia
YSL LIBRE fragrance technology installation process precision engineering luxury scent distribution Malaysia
YSL LIBRE final fragrance dispensing setup strategic problem-solving synchronized scent diffusion KLCC Tunnel Malaysia
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YSL LIBRE fragrance dispensing system custom installation KLCC Tunnel Malaysia automated scent technology
YSL LIBRE L'Eau Nue precision-timed fragrance dispensing technology four synchronized machines KLCC
YSL LIBRE automated perfume diffusion system seamless tunnel integration meeting KLCC safety guidelines Malaysia
YSL LIBRE scent immersion technology innovative fragrance automation system Kuala Lumpur Malaysia
YSL LIBRE custom housing design fragrance dispenser KLCC compliance no drilling invisible integration Malaysia
YSL LIBRE fragrance technology installation process precision engineering luxury scent distribution Malaysia
YSL LIBRE final fragrance dispensing setup strategic problem-solving synchronized scent diffusion KLCC Tunnel Malaysia
No items found.

📘 Project Quick Summary

34,000+ Visitors Immersed in Signature Scent

For YSL LIBRE L'Eau Nue's KLCC Tunnel launch, we engineered a bespoke fragrance-dispensing system that seamlessly immersed 34,000+ visitors in the brand's signature scent over 17 days. Four synchronized precision machines delivered perfectly timed fragrance diffusion across the entire tunnel. The system met KLCC's strictest requirements: zero drilling, no visible wiring, complete aesthetic invisibility, and absolute safety compliance. Through three rounds of engineering refinement, we delivered a luxury scent experience that felt effortless yet technologically sophisticated.

34K+
Visitors Immersed
17
Days Activation
4
Sync Machines
0%
Visible Footprint
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What is YSL LIBRE Scent Immersion System?

A bespoke, precision-engineered fragrance dispensing system designed specifically for luxury brand activations in constrained venue environments. Built entirely in-house by our engineering team, the YSL LIBRE system uses four synchronized machines to deliver perfectly timed fragrance diffusion across large spaces. Every component—from the custom housing to the precision nozzles to the timing algorithms—was engineered from scratch to meet the brand's scent profile requirements and venue restrictions. The result is invisible integration: visitors experience immersive scent presence without seeing any machinery, wiring, or equipment. Perfect for luxury brands launching signature fragrances in premium venues.

The 3-Phase KLCC Compliance Challenge & Engineering Solution

1️⃣ KLCC Restrictions Phase

KLCC Tunnel presented rigid non-negotiable constraints: zero drilling into structural elements, no visible wiring or machinery, no permanent installation damage, strict electrical safety compliance, ventilation limitations, and 24/7 operational demands across 17 days. Standard fragrance solutions would require extensive modifications. We needed to engineer a system that worked within absolute constraints.

2️⃣ Three Rounds of Refinement

Round 1: Presented initial modular design. KLCC feedback: too visually intrusive, power consumption concerns. Round 2: Lightweight portable housing, optimized machine placement. Feedback: cable routing still visible. Round 3: Complete redesign with completely integrated cables, custom fixtures matching tunnel aesthetics, power-efficient sync algorithms. Result: Full KLCC approval.

3️⃣ Precision Engineering Solution

Final solution: Four micro-machines with synchronized timing, completely concealed housing, minimal cable footprint, modular quick-disconnect system for safe installation. Custom fragrance diffusion algorithm ensures consistent scent coverage despite tunnel air circulation. Result: 34,000+ visitors experienced seamless, magical scent immersion with zero awareness of the technology behind it.

Why Luxury Brands Choose Custom Scent Engineering Over Standard Diffusers

🦁 Scent Identity Precision

Standard commercial diffusers are one-size-fits-all: maximum output, overwhelming intensity. YSL LIBRE requires precise scent control that respects the fragrance's delicate composition. Our custom system dispenses exactly the right volume at exactly the right intervals, ensuring visitors experience the intended fragrance profile, not an overpowering scent cloud.

🏛️ Venue Aesthetic Preservation

Standard diffusers are bulky, visible, institutional. KLCC Tunnel is a luxury architectural space. Our engineered system is invisible—visitors don't see machines, wiring, or equipment. The scent feels like part of the space itself, not an added mechanical device. Luxury brands demand this level of integration.

🔩 Venue Compliance & Engineering

KLCC's strict no-drilling, no-exposed-wiring requirements would reject standard equipment outright. Custom engineering allows us to solve venue restrictions creatively: modular housing, concealed cabling, safe electrical integration, zero structural damage. Standard solutions can't operate under these constraints.

📊 Measurable Brand Immersion

34,000+ visitors experienced YSL LIBRE scent over 17 days with zero complaints, zero issues, consistently positive feedback. Custom engineering ensures reliability, consistency, and visitor satisfaction. Standard diffusers often create complaints (too strong, inconsistent, mechanical smell). Luxury activations demand flawless execution.

Frequently Asked Questions

The system uses microprocessor-controlled timing algorithms to dispense fragrance at mathematically optimized intervals. The algorithm accounts for: tunnel air circulation patterns, visitor flow rates, fragrance volatility, scent diffusion speed, and desired intensity levels. Instead of continuous diffusion (which creates overwhelming scent clouds), the system releases small, precisely timed bursts. This creates consistent, elegant scent presence that feels natural rather than mechanical. Timing can be adjusted in real-time based on foot traffic or venue conditions.

Four synchronized machines are strategically positioned across the KLCC Tunnel to ensure uniform scent coverage. Each machine operates on the same master timing algorithm, creating seamless scent transitions across the space. If visitors stand in the tunnel, they experience consistent fragrance intensity whether they're near machine 1, 2, 3, or 4. The synchronization prevents: scent dead zones, temporal gaps (where scent fades then suddenly reappears), or inconsistent intensity. Fail-safes ensure if one machine goes offline, the other three maintain coverage while we service the failed unit.

KLCC's restrictions were extreme: zero drilling, no exposed wiring, no permanent installation damage, strict electrical safety, and 24/7 operational reliability. Standard equipment installation would violate these immediately. Our custom design solution: (1) Modular quick-disconnect housing that mounts without drilling, (2) Completely concealed cable routing using existing tunnel infrastructure, (3) Custom fixtures matching tunnel aesthetics so machinery is invisible, (4) Electrical systems certified by KLCC safety team, (5) Modular architecture allowing complete removal with zero damage. Three rounds of KLCC approvals ensured full compliance.

The four-machine system covers the entire KLCC Tunnel's active visitor zone (approximately 800+ meters). Scent intensity is engineered specifically for YSL LIBRE L'Eau Nue's profile: subtle, elegant, present but not overwhelming. Visitors walking through experience progressive scent encounter, peak intensity mid-tunnel, then gentle fade as they exit. The scent concentration is calibrated so: (1) Nearby visitors distinctly experience the fragrance, (2) Distant visitors get ambient scent presence without fragrance fatigue, (3) People with scent sensitivities don't feel physically overwhelmed. Intensity can be adjusted in real-time via remote algorithms.

Yes, completely. The YSL LIBRE system is modular and adaptable. We can deploy to: airport terminals, shopping malls, luxury hotel lobbies, retail flagship stores, event spaces, roadshows, or permanent installations. Each deployment is customized for: venue layout and air circulation, target fragrance profile, visitor flow patterns, safety requirements, and aesthetic integration. For smaller spaces, we reduce machine count. For larger spaces, we add machines or optimize timing algorithms. For premium hotels, we integrate with HVAC systems for seamless fragrance blending.

The precision-timed system is inherently sustainable. Unlike continuous-diffusion equipment that wastes fragrance, our timed-release approach uses only the exact amount needed. For KLCC's 17-day activation: estimated 70% fragrance efficiency vs. standard diffusers' 30-40% waste rate. The system minimizes energy consumption through: optimized machine cycling, efficient power algorithms, and real-time dynamic adjustment. We can integrate sustainable fragrance options (eco-certified ingredients), minimize packaging waste, and design for complete recycling of components after event completion.

Maintenance is minimal for event activations. Each machine has a sealed fragrance reservoir with approximately 2-3 days of continuous operation. For KLCC's 17-day deployment: technician refills every 3 days, taking approximately 15 minutes per machine. No disruption to visitor experience—refills happen during off-peak hours. Comprehensive service includes: (1) Daily telemetry monitoring via remote systems, (2) Real-time alerts if machine performance drops, (3) Preventive component replacement before failure, (4) Post-event complete system sanitization. Maintenance logs track dispenser performance and fragrance consumption for ROI analysis.

The YSL LIBRE system meets rigorous safety standards: (1) Electrical: IEC 60950 (product safety), (2) Mechanical: ISO 12100 (machinery safety), (3) Environmental: KLCC tunnel air quality standards, (4) Fragrance: IFRA guidelines (International Fragrance Association), (5) Building codes: Malaysia electrical and occupancy compliance, (6) Venue-specific: KLCC safety protocols approved via three-round review process. All materials are non-toxic, hypoallergenic, and approved for confined public spaces. The system has zero negative health impact—34,000+ visitors experienced zero adverse health events.

Intensity is controlled through multiple mechanisms: (1) Dispenser volume per burst (microliters of fragrance per timed release), (2) Burst frequency (seconds between releases), (3) Machine count (adding/removing machines from the algorithm), (4) Time-of-day adjustment (different intensity during peak vs. off-peak hours), (5) Remote real-time adjustment via monitoring systems. Our team can make intensity changes instantly without stopping the system. For YSL LIBRE, intensity is programmed to peak during mid-day visitor hours and reduce during night maintenance periods. Intensity can be A/B tested and adjusted based on real-time visitor feedback.

For KLCC's constrained environment: approximately 5-7 days from engineering finalization to full operational launch. Timeline includes: (1) Day 1-2: Venue survey and final compliance verification, (2) Day 2-3: Equipment transport and assembly, (3) Day 3-4: Installation of modular housing and cable concealment, (4) Day 4-5: Electrical integration and safety testing, (5) Day 5-6: Calibration and performance optimization, (6) Day 6-7: Final testing and staff training. Importantly, no single step interferes with normal venue operations. Installation is coordinated during off-peak hours to minimize disruption. For less restrictive venues, timeline can compress to 2-3 days.

Technical specs: Four synchronized microprocessor-controlled dispensers. Power consumption: 120W per machine (480W total). Fragrance reservoir capacity: 500ml per machine. Dispense volume: adjustable 50-500 microliters per burst. Timing precision: ±0.1 seconds. Coverage area: 800+ meters (scalable). Operating temperature range: 15-35°C. Noise level: <45dB (virtually silent). Data logging: real-time telemetry with cloud-based monitoring. Communications: WiFi or Ethernet for remote management. Containment: completely sealed fragrance system with zero environmental spillage. Fail-safes: automatic shutdown if pressure drops, backup power for safe emergency cessation.

Absolutely. The modular system scales to any fragrance brand or venue. Each fragrance requires custom algorithm optimization for its: specific volatility profile, desired intensity perception, optimal diffusion intervals, and scent note layering. We've engineered the framework; we can rapidly adapt it for: Chanel, Dior, Guerlain, Hermès, Tom Ford, or any luxury fragrance. Deployment scales from 1-10 machines depending on space size. Multi-city roadshows can use the same engineering template adapted for each venue. Once optimized for one brand, the system becomes replicable and cost-efficient for future campaigns.

Standard commercial fragrance solutions: (1) Passive diffusion (slow, inconsistent), (2) Continuous nebulizers (wasteful, overwhelming scent clouds), (3) HVAC integration (expensive, permanent venue changes). Our precision-engineered system is superior because: (1) Eliminates fragrance waste through timed-release, (2) Invisible integration matching luxury brand standards, (3) Venue-compliant (KLCC approved), (4) Real-time adjustable, (5) Completely modular (removable with zero damage), (6) Individually machine fail-safes, (7) Proven with 34,000+ visitors, (8) Professional data analytics and ROI measurement. No other solution matches this combination of elegance, precision, and reliability.

Results & Impact

34K+
Visitors Immersed
17
Days Activation
100%
KLCC Compliant
Zero
Issues Reported

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Engineer Immersive Scent Experiences for Luxury Brands

Custom precision fragrance dispensing systems. Venue-compliant engineering. Invisible integration. Luxury scent immersion. Zero visible footprint.

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