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Innovative Scent Immersion in KLCC Tunnel
YSL LIBRE L’Eau Nue
A Seamless fragrance dispensing with captivating scent experience through precision control.
34k+
People Experienced
17
Days
AR / VR / MR
Brand Activations
Project Challenge: YSL needed an innovative fragrance activation for the launch of LIBRE L'Eau Nue perfume that would immerse visitors in the brand's signature scent throughout the KLCC Tunnel. The challenge was meeting KLCC's strict installation guidelines—no drilling, no exposed wiring, rigorous safety requirements—while creating a seamless, invisible integration that delivered consistent fragrance diffusion across the entire tunnel space. Solution Approach: We engineered a bespoke fragrance-dispensing system featuring four synchronized precision machines custom-designed in-house. Every element, from housing to dispensing mechanism, was built to meet KLCC's stringent protocols. The system dispenses perfume at precisely timed intervals, creating consistent and captivating fragrance coverage throughout the tunnel. Through three rounds of proposals, we refined concepts to deliver a fully compliant, precision-engineered solution that met both venue restrictions and client vision. Key Technologies: IMX Engine™ Fragrance Dispensing Platform, Multi-Machine Synchronization System, Precision-Timed Dispensing Control, KLCC-Compliant Housing Design, Invisible Integration Architecture, Safety Compliance Verification System, Real-Time Analytics Dashboard. The activation engaged 34,000+ visitors across 17 days, creating immersive scent experiences that transformed the tunnel into a branded fragrance destination.
Every element is designed to meet KLCC’s stringent safety and installation protocols.
Four advanced machines operate in perfect synchrony to achieve flawless scent coverage across the tunnel.
Automated scheduling ensures consistent perfume diffusion throughout the tunnel.
Every element is designed to meet KLCC’s strict protocols, the system integrates seamlessly into the tunnel without visual intrusion.
📘 Project Quick Summary
YSL's launch of LIBRE L'Eau Nue at the KLCC Tunnel featured Instamedia's bespoke fragrance-dispensing installation — four precision-engineered scent machines operating in perfect synchrony to diffuse the new perfume across the entire tunnel space. Built on IMX Bespoke™, the system met KLCC's strict installation protocols (no drilling, no exposed wiring, rigorous safety verification) while delivering consistent scent immersion to over 34,000 visitors across 17 days, transforming the tunnel into a fully branded YSL fragrance destination.
The YSL LIBRE Fragrance Dispense activation is a precision-engineered scent-immersion installation built by Instamedia for the launch of YSL LIBRE L'Eau Nue at the KLCC Tunnel. Powered by IMX Bespoke™, the system uses four custom-designed fragrance machines operating in perfect synchrony — each dispensing perfume at precisely timed intervals to create consistent, captivating scent coverage across the entire tunnel space.
🌸 YSL LIBRE L'Eau Nue Launch, KLCC Tunnel, Kuala Lumpur
Launch activation for YSL's LIBRE L'Eau Nue fragrance at the KLCC Tunnel, one of Kuala Lumpur's highest-footfall premium retail thoroughfares. The bespoke fragrance-dispensing installation transformed the tunnel into an immersive YSL fragrance destination, engaging over 34,000 visitors across 17 days through synchronised scent diffusion that met KLCC's strict installation, safety, and aesthetic protocols.
A fragrance sampling activation is a sensory-driven brand experience where visitors are immersed in a fragrance's signature scent through controlled diffusion at a physical venue — moving beyond traditional hand-held testers and sampling counters. For YSL's launch of LIBRE L'Eau Nue at the KLCC Tunnel, Instamedia engineered a bespoke fragrance-dispensing installation.
The system operates through four custom-designed fragrance machines deployed at strategic points along the KLCC Tunnel, connected through a synchronised control architecture that times each dispensing pulse to the millisecond.
Yes — every IMX Bespoke™ fragrance installation is built from scratch around the venue, the fragrance, and the brand brief.
Luxury perfume launches need to do more than tell visitors about a scent — they need to make visitors experience it, remember it, and associate it with the venue context.
Custom fragrance dispense installations typically take 4-6 weeks from brief to live deployment.
KLCC operates under some of the strictest premium-mall venue protocols in Southeast Asia: no drilling permitted, no exposed wiring allowed, rigorous safety verification required, and invisible integration mandatory.
Yes — premium beauty and luxury fragrance launches are the ideal use case for the fragrance dispense activation format.
Yes. Instamedia builds and operates bespoke fragrance dispense activations across Malaysia and Singapore. Pricing starts from RM 65,000.
Planning a Luxury Fragrance or Premium Beauty Launch?
Powered by IMX Bespoke™ precision-engineered scent installations. Custom multi-machine fragrance dispense systems with synchronised diffusion, venue-compliant invisible integration, and real-time analytics.
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