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IN:Frame - Instabox
Full Gen-AI Photo Booth
Gatsby's Hairstyling Event
Full-gen hairstyle swaps in seconds.
1,263
Print Out
4
Days
AI
Photo / Video
To promote Gatsby's men's hairstyling collection, Instamedia developed an AI-powered photo booth that instantly reimagined each guest's hairstyle based on their selected product. Real-time hair transformations paired with branded frames created shareable, eye-catching content that showcased the product's effect before purchase. The activation offered an engaging and convincing try-before-you-buy experience, reinforcing Gatsby's brand identity.
Custom wrap and branded UI perfectly match the brand corporate identity, maximizing brand resonance.
Cloud-accelerated model renders different fresh hairstyles under seconds, keeping guests engaged without idle waiting.
Guests can choose from different Gatsby products to generate different hairstyles for personalized, share-ready prints.
Unique QR codes deliver images on-site, streamlining sharing.
📘 Project Quick Summary
Gatsby's men's hairstyling collection launched in Malaysia with Instamedia's custom AI Hairstyle Photo Booth — a generative-AI activation where guests selected a Gatsby product and saw their own hair transformed into a fresh styled look in seconds. Built on IN:FRAME™ Instabox with a cloud-accelerated AI hairstyle generator, the booth printed 1,263 branded photos across 4 days, turning the activation into a try-before-you-buy showcase for the entire Gatsby grooming range.
The Gatsby AI Hairstyle Photo Booth is a generative-AI photo activation where guests select a Gatsby styling product and the AI engine transforms their hair into a fresh styled look matched to that product. Built by Instamedia on IN:FRAME™ Instabox, the booth pairs a cloud-accelerated AI hairstyle generator with a fully branded capture-and-print pipeline. Guests step in, choose from the Gatsby product range, see their AI-generated hairstyle render in seconds, and walk away with a branded printed photo plus a QR-coded digital download. Perfect for men's grooming activations, hair-care brand launches, beauty retail roadshows, and any premium personal-care campaign where the AI try-on creates measurable purchase intent.
💇♂️ Gatsby Men's Hairstyling Activation, Malaysia
4-day retail activation for Gatsby's men's hairstyling collection. AI Hairstyle Photo Booth positioned as the headline draw, converting passive shoppers into engaged participants through a personalised AI hair transformation tied directly to the Gatsby product range.
An AI hairstyle photo booth is a generative-AI activation where guests have their hair transformed into a different styled look using real-time AI image generation. The system captures the guest's photo, processes it through a cloud-accelerated AI model, and renders a fresh styled hairstyle on the guest in seconds. For Gatsby's men's grooming activation, the booth produced 1,263 branded prints across 4 days.
The virtual hairstyle try-on works in four integrated steps. First, the guest selects a Gatsby product on the booth's touchscreen UI. Second, the booth captures the guest's photo with a DSLR-grade camera. Third, the IN:FRAME™ Instabox runtime sends the image to a cloud-accelerated AI hairstyle generator. Fourth, the system composites the result with branded Gatsby framing and prints a high-resolution photo within seconds.
Yes — the IN:FRAME™ Instabox platform is fully bespoke per brand brief. The same architecture adapts to any hair-care, men's grooming, or beauty brand. Custom AI hairstyle photo booth builds typically take 3-4 weeks from brief to live activation.
Men's grooming activations face a recurring challenge: male shoppers are notoriously reluctant to engage with sampling tables. An AI photo booth removes every friction point. Guests engage privately at the booth, see the styled look on themselves in seconds, and walk away with a printed branded photo as proof.
Under 15 seconds per guest, end-to-end. The cloud-accelerated AI pipeline is engineered for high-throughput retail activations. At the Gatsby activation, the booth processed 1,263 AI-generated photos across 4 days.
Every print includes a unique QR code that links to a digital download of the same photo in high-resolution. Guests scan the QR with any smartphone, download the digital file, and share to Instagram, TikTok, or WhatsApp in seconds.
Yes — beauty retail roadshows are an ideal fit. The booth is fully portable, requires standard event power, and scales horizontally across multi-city roadshow deployments.
Yes. Instamedia builds and operates custom AI hairstyle photo booths across Malaysia (KL, Selangor, Johor Bahru, Penang) and Singapore. Pricing for a custom AI hairstyle photo booth starts from RM 22,000. Reach us at +60 12-661 6973 or via WhatsApp.
Planning a Men's Grooming or Hair-Care Activation?
Powered by IN:FRAME™ Instabox with cloud-accelerated AI hairstyle generation. Perfect for men's grooming activations, hair-care brand launches, and beauty retail roadshows.
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