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IN:Frame - Instabox
Full Gen-AI Photo Booth
Gatsby's Hairstyling Event
Full-gen hairstyle swaps in seconds.
1,263
Print Out
4
Days
AI
Photo / Video
To promote Gatsby's men's hairstyling collection, Instamedia developed an AI-powered photo booth that instantly reimagined each guest's hairstyle based on their selected product. Real-time hair transformations paired with branded frames created shareable, eye-catching content that showcased the product's effect before purchase. The activation offered an engaging and convincing try-before-you-buy experience, reinforcing Gatsby's brand identity.
Custom wrap and branded UI perfectly match the brand corporate identity, maximizing brand resonance.
Cloud-accelerated model renders different fresh hairstyles under seconds, keeping guests engaged without idle waiting.
Guests can choose from different Gatsby products to generate different hairstyles for personalized, share-ready prints.
Unique QR codes deliver images on-site, streamlining sharing.
📘 Project Quick Summary
For Gatsby's men's hairstyling event in Malaysia, Instamedia deployed an AI-powered photo booth that reimagined each guest's hairstyle in seconds based on their chosen product. Real-time hair transformations and branded frames created shareable try-before-you-buy content. Over 4 days, 1,263 prints were generated, reinforcing Gatsby's grooming brand identity.
The Gatsby AI hairstyle photo booth is a full generative-AI activation powered by Instamedia's IN:FRAME™ Instabox. Guests select a Gatsby product and the system reimagines their hairstyle in seconds using cloud-accelerated AI. Branded frames and instant prints deliver a try-before-you-buy experience that showcases product effects and drives shareable men's grooming content in Malaysia.
1️⃣ Select Product & Pose
Guests choose from Gatsby's hairstyling range and take a photo. The system captures a clear shot for AI processing.
2️⃣ Real-Time AI Transformation
Cloud-accelerated AI renders a new hairstyle in seconds, matching the selected product for an engaging wait-free experience.
3️⃣ Branded Frame & Print
Each result is wrapped in Gatsby-branded frames and printed on-site as a shareable keepsake and proof of the product effect.
4️⃣ QR Download & Share
Unique QR codes deliver digital copies to guests' phones for instant social sharing and extended brand reach.
🔄 Try-Before-You-Buy
Guests see the product effect on their own face in seconds, making the grooming value tangible and convincing.
⚡ Fast AI Rendering
Cloud-accelerated processing keeps wait times minimal so queues move quickly and engagement stays high.
📸 Shareable Grooming Content
Every print and digital image carries Gatsby branding and product context, ideal for social feeds and UGC.
🎯 Brand Consistency
Custom wrap and branded UI align the entire experience with Gatsby's men's grooming identity.
An AI-powered activation that reimagines each guest's hairstyle in seconds based on their selected Gatsby product. Real-time hair transformations are paired with branded frames and instant prints for a try-before-you-buy men's grooming experience in Malaysia.
The cloud-accelerated model renders different hairstyles in seconds, keeping guests engaged without long waits. This speed supports high footfall and short queue times at retail or event activations.
Yes. Each guest receives a unique QR code to download the digital image to their phone, making it easy to share on social media and extend Gatsby's brand reach beyond the activation.
Over 4 days, 1,263 prints were generated. The activation delivered an engaging try-before-you-buy experience that reinforced Gatsby's brand identity and produced shareable grooming content.
Yes. The IN:FRAME™ Instabox platform can be customised for other men's grooming, beauty, or lifestyle brands. Product selection and AI styling logic can be tailored to different ranges and campaigns.
Instamedia's full generative AI pipeline runs in the cloud for fast rendering. The system combines product selection, face capture, and style transfer to produce branded, print-ready and digital outputs.
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