
At Microsoft's booth at Tec D Exchange 2025, Instamedia developed an AI-powered photo booth that transformed guests into four distinct character styles—Anime, Marvel, Techwear, or Pixar. The activation invited attendees to reimagine themselves through real-time AI character generation, creating personalized, share-ready portraits within seconds. This interactive experience blended creativity and technology, reflecting Microsoft's commitment to pushing the boundaries of interactive and AI-driven engagement. Project Challenge: The primary challenge was creating a seamless, real-time AI character transformation system that could generate high-quality, stylized portraits across four distinct aesthetic styles while maintaining recognizable facial features. The system needed to process photos instantly, apply complex style transformations (Anime, Marvel, Techwear, Pixar), and deliver professional-grade output suitable for immediate sharing and printing. Additionally, the experience required custom branding integration to align with Microsoft's visual identity and tech-forward positioning. Solution Approach: Instamedia solved this with the IN:FRAME Instabox platform, featuring real-time AI character generation technology. Guests select their preferred style from four options, take a photo, and receive fully rendered character portraits within seconds. The system analyzes facial features and applies sophisticated style transformations while preserving recognizable characteristics. Custom branded wrap, UI, and buttons perfectly match Microsoft's theme, maximizing brand resonance. QR code integration enables instant on-site downloads, streamlining the sharing experience. Key Technologies: IN:FRAME Instabox AI Character Generation Platform, Real-Time Style Transformation Engine (Anime, Marvel, Techwear, Pixar), Facial Feature Analysis & Recognition System, Custom Branding Integration Technology, QR Code Instant Download Platform, DSLR-Grade Image Processing Pipeline, Multi-Format Export System (4K, High-Res GIFs, Still Images), Professional Output Quality Assurance System.

Custom wrap, UI, and buttons perfectly match the theme, maximizing brand resonance.
Guests can choose from different stylize characters for personalized, share-ready prints.
Real-time AI generates personalized character portraits in seconds.
Unique QR codes deliver images on-site, streamlining sharing.
📘 Project Quick Summary
AI-powered photo booth that transformed guests into four distinct character styles (Anime, Marvel, Techwear, Pixar). Real-time AI character generation and multi-style transformation technology.
The Microsoft AI Character Photo Booth is an AI-powered activation that invites guests to reimagine themselves in one of four distinct character styles—Anime, Marvel, Techwear, or Pixar. Once a style is selected, the booth generates a fully rendered character based on each attendee's photo, creating personalized, share-ready character portraits within seconds.
Microsoft Tec D Exchange 2025
Malaysia
Traditional photo booths capture standard portraits. Microsoft's AI character booth transforms guests into fully rendered characters across four distinct styles (Anime, Marvel, Techwear, Pixar), creating unique, shareable content that aligns with Microsoft's tech-forward brand identity and generates organic social media amplification.
Standard photo booths require printing or manual downloads. Microsoft's AI system generates fully rendered character portraits within seconds, enabling instant gratification and seamless QR code downloads. Guests receive personalized content immediately, maximizing engagement and reducing wait times.
Traditional booths offer one photo style. Microsoft's activation provides four distinct character transformations, allowing guests to explore different aesthetics and generate multiple personalized portraits. This variety increases session duration, repeat usage, and social sharing across diverse audience preferences.
Generic photo booths lack brand integration. Microsoft's custom-branded wrap, UI, and buttons perfectly match Microsoft's visual identity, creating a cohesive brand activation that reinforces Microsoft's commitment to AI innovation and cutting-edge technology. Every interaction strengthens brand positioning.
Guests can choose from four distinct character styles: Anime (Japanese animation aesthetic), Marvel (superhero comic book style), Techwear (futuristic tech fashion), and Pixar (3D animated film style). Each style transforms the portrait into a fully rendered character that matches the selected aesthetic.
The AI-powered system analyzes facial features from the guest's photo and applies the selected character style transformation in real-time. The system generates fully rendered characters within seconds, maintaining recognizable features while adapting them to match the chosen aesthetic (Anime, Marvel, Techwear, or Pixar).
The AI character generation is real-time, creating personalized character portraits within seconds. Guests select their preferred style, take a photo, and receive their fully rendered character image almost instantly, ensuring a smooth and engaging experience without waiting periods.
Guests receive high-resolution digital images of their AI-transformed character portraits. The system provides instant QR code downloads, allowing guests to access and share their personalized character photos immediately on-site. Output quality is DSLR-grade with professional image processing.
Yes, guests can select different character styles and generate multiple character transformations. The system allows guests to explore all four style options (Anime, Marvel, Techwear, Pixar), creating multiple personalized character portraits to choose from or share.
The photo booth features custom branded wrap, UI, and buttons that perfectly match Microsoft's theme, maximizing brand resonance. The entire experience is tailored to reflect Microsoft's commitment to pushing the boundaries of interactive and AI-driven engagement, creating a cohesive brand activation.
Absolutely. The AI character photo booth is perfect for tech conferences, corporate events, and brand activations where innovation and creativity are important. The multi-style transformation showcases AI technology capabilities while creating memorable, shareable experiences that align with modern, technology-focused brand positioning.
Yes, the IN:FRAME Instabox platform can be customized to support additional character styles beyond the four default options. The system can be adapted to include brand-specific styles, seasonal themes, or industry-specific aesthetics, making it versatile for various brand activations and event types.
Microsoft's AI character photo booth offers four distinct style transformations (Anime, Marvel, Techwear, Pixar) in a single platform, real-time processing within seconds, and custom Microsoft branding integration. Unlike generic AI filters, this system generates fully rendered character portraits that maintain recognizable facial features while applying sophisticated aesthetic transformations.
After guests generate their AI character portrait, the system displays a unique QR code on-screen. Guests scan the QR code with their smartphone camera, which instantly opens a download link. The high-resolution image is delivered immediately, allowing guests to save, share on social media, or print their personalized character portrait without any delays or email requirements.
Microsoft's Tec D Exchange 2025 activation generated 746 photos printed across 9 hours, demonstrating high engagement and consistent usage throughout the event. The AI character transformation technology successfully showcased Microsoft's commitment to AI innovation, creating memorable experiences that aligned with Microsoft's tech-forward brand positioning and generated significant social media amplification.
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Custom AI character photo booth experiences powered by IN:FRAME Instabox. Real-time character transformation. Four style options. Personalized portraits.
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