
At Microsoft's booth at Tec D Exchange 2025, Instamedia developed an AI-powered photo booth that transformed guests into four distinct character styles—Anime, Marvel, Techwear, or Pixar. The activation invited attendees to reimagine themselves through real-time AI character generation, creating personalized, share-ready portraits within seconds. This interactive experience blended creativity and technology, reflecting Microsoft's commitment to pushing the boundaries of interactive and AI-driven engagement. Project Challenge: The primary challenge was creating a seamless, real-time AI character transformation system that could generate high-quality, stylized portraits across four distinct aesthetic styles while maintaining recognizable facial features. The system needed to process photos instantly, apply complex style transformations (Anime, Marvel, Techwear, Pixar), and deliver professional-grade output suitable for immediate sharing and printing. Additionally, the experience required custom branding integration to align with Microsoft's visual identity and tech-forward positioning. Solution Approach: Instamedia solved this with the IN:FRAME Instabox platform, featuring real-time AI character generation technology. Guests select their preferred style from four options, take a photo, and receive fully rendered character portraits within seconds. The system analyzes facial features and applies sophisticated style transformations while preserving recognizable characteristics. Custom branded wrap, UI, and buttons perfectly match Microsoft's theme, maximizing brand resonance. QR code integration enables instant on-site downloads, streamlining the sharing experience. Key Technologies: IN:FRAME Instabox AI Character Generation Platform, Real-Time Style Transformation Engine (Anime, Marvel, Techwear, Pixar), Facial Feature Analysis & Recognition System, Custom Branding Integration Technology, QR Code Instant Download Platform, DSLR-Grade Image Processing Pipeline, Multi-Format Export System (4K, High-Res GIFs, Still Images), Professional Output Quality Assurance System.

Custom wrap, UI, and buttons perfectly match the theme, maximizing brand resonance.
Guests can choose from different stylize characters for personalized, share-ready prints.
Real-time AI generates personalized character portraits in seconds.
Unique QR codes deliver images on-site, streamlining sharing.
📘 Project Quick Summary
AI-powered photo booth that transformed guests into four distinct character styles (Anime, Marvel, Techwear, Pixar). Real-time AI character generation and multi-style transformation technology.
The Microsoft AI Character Photo Booth is an AI-powered activation that invites guests to reimagine themselves in one of four distinct character styles—Anime, Marvel, Techwear, or Pixar. Once a style is selected, the booth generates a fully rendered character based on each attendee's photo, creating personalized, share-ready character portraits within seconds.
Microsoft Tec D Exchange 2025
Malaysia
Guests can choose from four distinct character styles: Anime, Marvel, Techwear, and Pixar. Each style transforms the portrait into a fully rendered character that matches the selected aesthetic.
The AI-powered system analyzes facial features from the guest's photo and applies the selected character style transformation in real-time. The system generates fully rendered characters within seconds.
The AI character generation is real-time, creating personalized character portraits within seconds.
Guests receive high-resolution digital images of their AI-transformed character portraits. The system provides instant QR code downloads. Output quality is DSLR-grade.
Yes, guests can select different character styles and generate multiple character transformations across all four style options.
The photo booth features custom branded wrap, UI, and buttons that perfectly match Microsoft's theme.
Absolutely. The AI character photo booth is perfect for tech conferences, corporate events, and brand activations.
Yes, the IN:FRAME™ Instabox platform can be customized to support additional character styles beyond the four default options.
Microsoft's AI character photo booth offers four distinct style transformations in a single platform, real-time processing, and custom Microsoft branding.
The system displays a unique QR code on-screen. Guests scan with smartphone camera and download the high-resolution image immediately.
Microsoft's Tec D Exchange 2025 activation generated 746 photos printed across 9 hours, demonstrating high engagement and consistent usage throughout the event.























