Powered by:
IMX Engine™
Custom Interactive Quiz
Drunk Elephant Store Launch
Interactive quiz converts data into personalized skincare recommendations.
723
Participants Engaged
Games
Brand Activations
Drunk Elephant’s first experiential store in Malaysia needed a way to turn casual footfall into meaningful, trackable engagement while educating guests on the brand’s skincare philosophy. Project Challenge: Traditional testers and static displays couldn’t personalise routines, capture structured preference data, or prove impact beyond anecdotal feedback. Solution Approach: We deployed a custom IMX Engine™ interactive skin-type quiz kiosk that registered visitors, asked targeted skincare questions, and used real-time logic to recommend ideal Drunk Elephant products while logging responses into a first-party dataset. Over a single campaign, 723 participants engaged with the experience—converting walk-ins into guided product trials and giving the brand granular insight into customer behaviour and preferences. Key Technologies: IMX Engine™ interactive quiz framework, AI-style logic for recommendation mapping, on-brand motion UI, kiosk hardware integration, and analytics for participation and response data.
Playful, cohesive motion graphics mirror the brand’s vibrant energy throughout the journey.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
Seamlessly captures opt-in visitor details, feeding first-party insights to your CRM.
Quiz results leverage real-time analysis to match each guest with ideal Drunk Elephant products.
📘 Project Quick Summary
For Drunk Elephant’s first experiential store in Malaysia, we transformed a traditional retail corner into an interactive skincare lab. Powered by IMX Engine™, a custom kiosk invited guests to take a playful skin-type quiz, captured first-party data with consent, and delivered personalised product recommendations on the spot. Over the campaign, 723 participants engaged with the experience—turning casual store traffic into guided routines and measurable insights.
The Drunk Elephant interactive skincare quiz is a custom IMX Engine™ experience built for the brand’s first experiential store in Malaysia. Guests step up to an on-brand kiosk, answer a series of skin-type and lifestyle questions, and receive tailored product recommendations in real time. The system captures first-party data with consent, helping the brand understand local skin concerns, preferred routines, and purchase intent—while delivering a fun, consultative retail experience.
1️⃣ Registration & Opt-In
Guests are welcomed at the kiosk and invited to enter basic details with clear opt-in consent. This converts walk-in traffic into known participants and ensures first-party data is collected properly for future CRM and remarketing campaigns.
2️⃣ Skin-Type & Lifestyle Questions
The quiz guides guests through a series of questions about skin type, concerns, environment, and routine preferences. Playful copy and micro-animations keep the experience light and on-brand, while every answer is logged as structured data in IMX Engine™.
3️⃣ AI-Style Product Matching
Behind the scenes, IMX Engine™ runs rules and AI-style logic to match each profile with ideal Drunk Elephant products. Instead of a generic recommendation, guests see a focused routine that feels handpicked—reducing choice overload and increasing trial likelihood.
4️⃣ Retail Handoff & Insights
Store staff can use the recommendation screen as a live consultation tool—walking through the routine, answering questions, and encouraging product testing. Meanwhile, the brand receives anonymised, aggregated insight into common skin concerns and interest across SKUs in Malaysia.
📊 First-Party Data, Not Guesswork
Shelf testers and static displays generate interest but rarely capture structured data. The interactive quiz turns each visit into trackable responses—skin concerns, routines, and interest levels—which can inform merchandising, sampling strategy, and future campaigns.
☕ Consultative, Not Self-Serve Only
Instead of guests randomly sampling products, the quiz bridges education and trial. Visitors feel like they are receiving a mini consultation—even before a beauty advisor steps in—making the in-store experience feel premium and personalised.
🎮 Engagement That Matches the Brand
Drunk Elephant’s playful tone and colourful aesthetic are amplified through motion design, micro-interactions, and quiz copy. Interactive gamification proves more memorable than a static shelf—driving longer dwell time and more social-worthy moments.
📈 Measurable Store Launch Performance
With 723 participants logged, the activation gives the brand a concrete participation number for the launch. Combined with response data, it shows which concerns and product families resonate most—beyond just counting transactions.
It’s a custom IMX Engine™ experience created for Drunk Elephant’s first experiential store in Malaysia. Guests answer a series of skin-type and lifestyle questions on a kiosk and receive personalised product recommendations in real time. The experience combines on-brand visuals, playful interactions, and structured data capture to turn in-store discovery into a guided consultation.
723 participants engaged with the interactive skincare quiz during the campaign. Each session generated a complete response profile, allowing Drunk Elephant to understand local skincare concerns and interest in specific products beyond surface-level traffic counts.
IMX Engine™ uses rules and AI-style logic to map answers (skin type, concerns, environment, routine preferences) to Drunk Elephant product ranges. Instead of random suggestions, the system outputs a focused routine aligned with the guest’s profile, helping them understand why each product is relevant to their skin.
With opt-in consent, the quiz captures structured first-party data: skin concerns, preferred routines, environment, and interest in product categories. Data can be anonymised and aggregated to understand trends, or connected (where permitted) to CRM flows for follow-up campaigns and education.
While it’s a perfect fit for skincare and cosmetics, the same IMX Engine™ interactive quiz framework can be adapted to F&B, fashion, consumer electronics, and more. Any category where preferences, taste, or lifestyle impact product selection can benefit from a guided quiz plus recommendation flow.
Yes. The quiz is modular and fully configurable. Drunk Elephant can update questions, logic, and featured SKUs for new campaigns, markets, or promotions. The same foundation can be localised for other stores or pop-ups across the region, without rebuilding from scratch.
Instead of feeling overwhelmed by shelves of products, guests are guided through a focused, playful journey that ends with a clear routine. The interactive format makes learning about ingredients and steps feel less like homework and more like a game, while still delivering serious skincare guidance.
The solution is designed around a compact kiosk footprint with a touch display and optional printer or tablet for staff. It’s flexible enough for flagship stores, pop-ups, and event activations—anywhere you want to combine retail storytelling with data-driven recommendations.
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Interactive skincare quizzes powered by IMX Engine™. First-party data capture, personalised recommendations, and consultative in-store journeys for beauty brands in Malaysia and beyond.
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