Project Challenge: Royal Brackla needed a luxury whisky brand activation that created immersive, shareable moments across multiple locations in Malaysia. The challenge was developing an AI photobooth experience that transformed guests into regal Royal Brackla-inspired characters while maintaining the brand's premium identity and delivering instant, on-brand outputs that reinforced the campaign's luxury positioning. Solution Approach: Instamedia deployed a Royal Brackla AI photobooth powered by IN:FRAME™ Instabox to create an immersive luxury whisky brand activation across multiple locations in Malaysia. Custom male and female character designs were developed to match Royal Brackla's regal identity, and guests were transformed into these personas within seconds. The instant, on-brand outputs offered visitors personalized keepsakes while reinforcing the campaign's immersive and interactive engagement. Cloud-accelerated AI rendering ensured smooth queue management while delivering high-quality, editorial-style outputs that matched the brand's premium positioning. Key Technologies: IN:FRAME™ Instabox AI Photobooth Platform, Custom Character Design System, Cloud-Accelerated AI Rendering Engine, Real-Time Styling Pipeline, QR Code Instant Download System, Multi-Location Deployment System.
Custom exterior wrap, photo frame and UI perfectly matches the brand's visual identity.
AI generates personalized character portraits in seconds based on the answers from the personalised quiz.
Cloud-accelerated model renders different fresh hairstyles under seconds, keeping guests engaged without idle waiting.
Scan to instantly receive and share digital copies without the hassle of e-mails and manual links required.
📘 Project Quick Summary
IN:FRAME™ Instabox AI photobooth deployed for Royal Brackla Nights 2025, turning guests into regal, on-brand characters within seconds, designed for luxury whisky brand immersion and shareable keepsakes.
A luxury AI photobooth experience powered by IN:FRAME™ Instabox that transforms guest photos into regal Royal Brackla inspired character portraits with custom frames and branding.
Branded Luxury Experience
Custom exterior wrap, on screen UI and photo frames that mirror Royal Brackla's premium whisky identity.
AI Photobooth Engine
IN:FRAME™ Instabox AI pipeline generates character styled portraits within seconds for each guest.
Real Time Styling
Cloud accelerated rendering keeps queues moving while still delivering high quality, editorial style outputs.
QR and Print Delivery
Guests receive instant prints plus QR codes for digital downloads, no email forms required.
📍 Activation Location
Multiple Locations Across Malaysia
4-location luxury whisky brand activation tour
The setup includes IN:FRAME™ Instabox hardware, a fully branded enclosure, AI processing pipeline, on screen UI, custom photo frames, printing and QR based digital delivery.
Each guest is typically processed within seconds from capture to final Royal Brackla styled output, keeping queues moving smoothly.
Yes. Character styles, frames, wraps and user interface can be fully rebranded for other whisky labels, luxury brands or premium experiences.
Guests receive instant branded prints and a QR code linking to their digital photo, which makes it easy to save and share online.
Custom male and female character designs were developed specifically to match Royal Brackla's regal identity. Each character reflects the brand's premium whisky heritage with sophisticated styling that reinforces the luxury positioning.
Cloud-accelerated AI rendering ensures fast processing times while maintaining high-quality, editorial-style outputs. This keeps queues moving smoothly without compromising the premium quality expected from a luxury brand activation.
Yes! Royal Brackla Nights 2025 successfully deployed the AI photobooth across 4 locations in Malaysia. The system is designed for multi-location activations with consistent branding and performance across all venues.
Guests receive high-resolution branded prints and 4K digital downloads via QR code. The AI-generated character portraits maintain editorial-quality standards, perfect for both physical keepsakes and social media sharing.
Ready for Your Custom AI Photobooth Experience?
Custom AI character transformation powered by IN:FRAME™ Instabox. 100% in-house technology built specifically for your brand.
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