
Project Challenge: Kiehl's needed an innovative activation for their Bones' World Roadshow that would deliver seamless, high-quality photo experiences without requiring complex setup or green screens. The challenge was creating an AI-powered photo booth that automatically removed backgrounds and replaced them with custom branded backdrops within seconds, maintaining professional output quality while ensuring instant sharing capabilities and maximizing guest engagement across a 20-day roadshow period. Solution Approach: We deployed IN:FRAME's AI Photobooth featuring advanced background removal technology that instantly detects and separates guests from backgrounds—no green screen needed, no editing required. The system automatically replaced backgrounds with custom Bones World branded backdrops, all processed within seconds. High-speed, high-quality processing left guests impressed, highlighting IN:FRAME's advanced capabilities. The instant sharing experience drove organic engagement across social platforms, while GIF & motion photo grid features recorded playful behind-the-scenes moments. Branded UI/UX kept the experience cohesive and memorable. Key Technologies: IN:FRAME AI Background Removal Platform, Zero-Step Edge Detection System, Custom Branded Backdrop Integration, Real-Time Image Processing Pipeline, GIF & Motion Photo Grid Engine, Branded UI/UX Interface, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation printed 6,411 photos across 20 days, successfully delivering seamless experiences while positioning IN:FRAME as a standout in interactive imaging technology.

Our system instantly detects and separates the guest from the background—no green screen needed, no editing required.
Animated GIF overlay photos; grid records playful behind-the-scenes moments.
Playful, cohesive motion graphics mirror the brand’s vibrant energy throughout the journey.
Unique QR codes deliver images on-site, streamlining sharing.














📘 Project Quick Summary
AI-powered photo booth powered by IN:FRAME for Kiehl's Bones' World Roadshow. Zero-step background removal, custom branded backdrop, instant sharing, QR downloads. 20-day beauty brand activation.
An advanced photo booth experience powered by AI technology that automatically removes backgrounds and replaces them with custom branded backdrops—all within seconds, with no green screen or manual editing required. The system instantly detects and separates guests from backgrounds using zero-step edge detection, delivering professional-quality results that maintain DSLR-grade image quality. The technology eliminates setup complexity while maximizing guest engagement and instant sharing capabilities.
Kiehl's Bones' World Roadshow
Malaysia
The AI system instantly detects and separates guests from backgrounds using advanced edge detection algorithms—no green screen needed, no editing required. The technology processes images in real-time, automatically identifying subjects and removing backgrounds within seconds. This zero-step approach eliminates setup complexity while maintaining professional output quality, making it ideal for high-traffic activations where speed and quality both matter.
Absolutely. The system supports custom branded backdrops that perfectly match your brand identity and campaign theme. For Kiehl's Bones' World Roadshow, we integrated a custom Bones World branded backdrop that replaced backgrounds automatically. Customization options include: branded visual elements, campaign-specific designs, seasonal themes, and product integration. The branded backdrop integration ensures cohesive brand reinforcement throughout the photo experience.
The GIF & Motion Photo Grid feature creates animated GIF overlay photos and records playful behind-the-scenes moments in a grid format. This adds dynamic visual interest to the photo experience, capturing movement and expressions that static photos might miss. The motion grid creates shareable content that drives organic engagement across social platforms, extending brand reach beyond the activation itself.
Each photo session generates a unique QR code that guests can scan to instantly download their images on-site. This streamlines sharing and ensures guests leave with their photos immediately, maximizing engagement and social media reach. The QR code system eliminates wait times and provides seamless access to high-quality images, GIFs, and motion grids—all optimized for social sharing.
The system delivers DSLR-grade image quality with multiple export formats including 4K resolution, high-res animated GIFs, and still images. Professional output quality ensures that photos are print-worthy and social-media ready, maintaining brand standards while maximizing guest satisfaction. The high-speed processing doesn't compromise quality—guests receive professional results within seconds.
No. The zero-step background removal technology eliminates the need for green screens entirely. The AI system automatically detects subjects and removes backgrounds regardless of the original background, making setup simple and flexible. This no-setup-requirement approach maximizes deployment flexibility and reduces installation complexity, ideal for roadshows and multi-location activations.
Playful, cohesive motion graphics mirror the brand's vibrant energy throughout the entire photo journey—from initial capture to final download. Branded UI/UX elements ensure every touchpoint reinforces brand identity, creating memorable experiences that guests associate with your brand. The cohesive visual design maintains brand consistency while maximizing engagement and shareability.
Absolutely. The IN:FRAME platform is fully customizable for different brands, campaigns, and event types. Customization options include: custom branded backdrops matching your visual identity, tailored UI/UX design, branded motion graphics and overlays, custom export formats and sizes, and integration with your analytics or CRM systems. The fully in-house engine ensures no template limits—we build exactly what your brand needs, from scratch, under one roof.
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AI-powered photo booths powered by IN:FRAME. Custom branded backdrops. Instant sharing. Professional quality.
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