At Nespresso’s Vertuo Pop launch event, a digital panel invited guests to take a flavor quiz to discover which coffee capsule best fit their taste. After registering via mobile, participants answered questions about their preferences, with AI analysis providing tailored recommendations and a redemption code. Developed by Instamedia, this personalized engagement increased awareness of Nespresso’s offerings and delivered measurable ROI through data-driven interaction.
Seamlessly captures opt-in visitor details, feeding first-party insights to your CRM.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
Custom visuals keep the experience on-brand and memorable.
Real-time analysis delivers personalised coffee recommendations instantly.
