Digital claw machine and arcade game rental for Malaysia
A digital claw machine is a touchscreen arcade game, also called a crane machine, where guests steer a virtual claw to win real prizes. Instamedia builds branded ones in-house on the IMX Engine™ platform for mall roadshows, product launches and exhibitions across Malaysia.
Get a Recommendation See the Switch to iPhone CaseWhat it is
Instamedia's claw machines are never coin-operated. The digital version is a branded, screen-based game; the physical version is a real cabinet with a built-in QR scanner, so guests scan to play.


Guests play on an iPad Pro or a touchscreen display, controlling a virtual claw that grabs a 3D prize ball rendered on screen. There is no mechanical claw arm to jam or miscalibrate. The platform behind it is IMX Engine™, Instamedia's in-house interactive games engine, which also powers our wheel, memory, puzzle and trivia formats. As our custom games team puts it: this is not an arcade machine with your logo on it, and not a generic rental machine with a sticker slapped on.
Every build is scoped, branded and run by the same in-house team. See the full custom interactive games library, or read about the IMX Engine™ platform behind it.
How it works
Instamedia's own case: a digital claw machine built for Switch's iPhone 17 launch at Sunway Pyramid Shopping Mall, a 3-day activation that captured 479 prizes won and 380 qualified leads, with 300 percent higher dwell time than a traditional booth.

A display shows custom 3D prize balls, built in-house to match the campaign's colours, to draw guests in before they even start playing.

Guests scan a QR code and register in around 30 seconds, which captures the lead before gameplay starts and connects the game to the rest of your event journey.

A 30-second timer runs while the guest uses iPad Pro or touchscreen controls to grab a virtual prize on screen.

A win triggers an instant notification and a prize code, which crew hand over as a real, physical prize on the spot.
Real-time inventory management ran throughout the 3-day activation so prizes never stocked out, with a live dashboard tracking player count, engagement and inventory, exportable to CSV.
The library
The claw machine is one of eighteen ready-made games on the IMX Engine™ platform. Each is restyled to your brand and run at your event or online.
from RM6,300
from RM6,300
from RM6,300
from RM6,300
from RM6,300
from RM6,300
Plus twelve more formats, including maze, rocket shooting, temple run and 3D slicing games from RM6,300 to RM8,200. Browse the full custom interactive games gallery, or brief us for a fully custom event game instead.
Proof
Every photo below comes from a live Instamedia project page.

Sunway Pyramid, iPhone 17 launch: 479 prizes won and 380 qualified leads over 3 days.

A Kinect body-tracking game tied to a vending machine, dispensing a prize on completion. 100 percent redemption.

A 3D AR fruit-slicing game controlled by real-time body tracking, built on IMX Bespoke™. 100 percent merch redemption.

A Kinect running game on an L-shaped LED wall for a flagship store launch, engaging 1,424 guests over 24 days.

A quiz-driven cloud-catching game with tiered voucher rewards, reaching 2,135 people in 8 days.
Pricing
Two ways in: a ready-made claw machine restyled to your brand, or a fully custom build from a fresh brief.
A digital or physical claw machine restyled to your brand, with its QR scan journey.
Fully custom claw machine builds start from RM25,000 with IMX Bespoke™.
For scale: a fully custom digital claw machine activation, like the 3-day Switch to iPhone build at Sunway Pyramid, starts from RM25,000 with IMX Bespoke™, depending on customisation level, duration and prize inventory requirements. See the full custom event games range for bespoke pricing detail.
Where it works
Our Switch to iPhone build ran for 3 days at Sunway Pyramid Shopping Mall, Kuala Lumpur, exactly the kind of high-footfall mall roadshow this format is built for.
Built for the iPhone 17 launch, with custom 3D prize balls matched to the product's own colours and a lead-capture flow tied to the campaign.
The same ready-made framework is scoped for retail pop-ups, conferences and tactical activations, running across Malaysia, Singapore and the wider ASEAN region from our KL studio.
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FAQ
Both are available. The digital claw machine is a screen-based game: guests steer a virtual claw on an iPad Pro or a touchscreen display to grab a 3D prize ball within a 30-second timer, then redeem a real prize with the code they are given. It runs on our in-house IMX Engine™ platform. The physical claw machine is not a coin-operated arcade cabinet: we fit it with a built-in QR scanner and brand it to your campaign, so guests scan to play. With either one, the QR scan registers the guest and connects the game to the rest of your event journey.
A claw machine, digital or physical, starts from RM2,000 a day for the machine and its QR scan journey. On-site crew and prizes are quoted separately. A fully bespoke build starts from RM25,000 with IMX Bespoke™; our Switch to iPhone claw machine at Sunway Pyramid was a fully custom build of that kind.
Based on our Switch to iPhone build at Sunway Pyramid, complete setup takes 2 to 3 hours. On multi-day events, daily setup after the first day takes 15 to 20 minutes.
Yes. Full customisation is included: custom 3D prize balls, branded UI and screens are built around your campaign. Custom 3D assets need 2 to 3 weeks lead time. Ready-made add-ons ship in 48 to 72 hours, and a fully bespoke build needs 2 to 6 weeks depending on scope.
A single station needs a minimum 3 metre by 3 metre footprint, 5 metre by 5 metre recommended, a standard 220V outlet, and a 10 Mbps internet connection.
Product samples, discount vouchers, branded merchandise and event tickets all work well. Virtual prizes on screen represent roughly RM20 to RM200 of real value each. A win triggers an instant notification with a prize code, which our on-site crew redeem for a physical prize, and real-time inventory management prevents stockouts.
Yes. Guests scan a QR code to register before playing, which captures the lead and links each play to the rest of your event journey, and a live dashboard tracks player count, engagement and prize inventory in real time, exportable to CSV for your CRM. Our Switch to iPhone build at Sunway Pyramid captured 380 qualified leads over 3 days.
A ready-made claw machine is our existing digital game on the IMX Engine™ platform, or a physical cabinet with a QR scanner, restyled to your campaign from RM2,000 a day for the machine and its QR scan journey, with crew and prizes quoted separately. The digital version is ready in 48 to 72 hours. A custom bespoke build is engineered from a fresh brief, from RM25,000 with IMX Bespoke™, including full installations with custom fabrication, sensors or hardware, and takes 2 to 6 weeks depending on scope.
A ready-made claw machine restyled to your brand is ready 48 to 72 hours after we receive your artwork. Allow 2 to 3 weeks if you want custom 3D prize assets, and 2 to 6 weeks for a fully bespoke build.
From Instamedia in Kuala Lumpur, as a digital claw machine on screen or a physical claw machine with a built-in QR scanner instead of coins. Either way, guests scan a QR code to play, so every play feeds your event journey. Our crew sets it up and runs it anywhere in Malaysia, from Klang Valley malls and offices to Penang and Johor Bahru. A ready-made digital version restyled to your brand is ready 48 to 72 hours after we receive your artwork.
More from Instamedia: custom interactive games · custom event games · IMX Engine™ · creative agency Malaysia · experiential technology